Responsible for strategizing and implementing varied digital plans across multiple channels, optimizing ROI and building strong marketing roadmap.Identified target market segments with user data analysis & competitor market research Executed web content and promotion campaigns ensuring consistent marketing messages in line with the company goals and objectives.Monitored email, paid search, paid social campaigns, improving landing page, ads copy & bid strategy with A/B testing.Mentored a small team by guiding into the marketing essentials and business processes involved in running successful campaigns. Conducted new advertising channel research and delivered results to increase user acquisition and generated traffic.Analyzed visitors across multiple marketing channels, identifying new growth opportunities.