I originally became involved with Brainfit in 2017 having experienced first-hand the devastating effects of prolonged stress on the brain and memory during a mental breakdown in her early 30's. As a practiced communicator, presenter and capability trainer, I am excited to be putting my skills to good use as a Director and co-owner of Brainfit World. Our mission is to empower people to harness their full potential through evidence-based programmes that give them the knowledge to take control of their brain health journey, regardless of age. As a passionate lifelong learner myself, we want to help build a world where cognitive wellness is as valued, understood and cultivated as physical health, empowering individuals to thrive personally and professionally.

SheEO is a global initiative designed to radically transform the way we finance, support, and celebrate female entrepreneurs who are creating new mindsets, new models and new solutions that are benefiting humanity. Five hundred radically generous kiwi women (called Activators) contribute $1100 in an act of #RadicalGenerosity to create a pool of capital of $500,000 that is loaned out to five women-led Ventures in New Zealand, paid back into the fund over five years and then loaned out again, in perpetuity. Already running in the US and Canada, the global goal is to have 1 million women supporting 10,000 female entrepreneurs with a $1 billion perpetual loan fund. Are you IN?

Having experienced first-hand the devastating effects of stress on the brain and memory, I am putting my skills to good use helping adult New Zealanders to understand that a busy life and getting older doesn’t have to go hand in hand with memory loss. Brainfit for Life® improves brain health and six key memory skills needed for everyday life, regardless of age.Brainfit at Work® develops brain resilience and mental fitness crucial to ongoing personal and professional success.In my courses, I aim to combine the right amount of science and lifestyle advice to provide a fun, engaging and interactive way for people to learn how to live a Brainfit healthy lifestyle everyday, regardless of age. Don’t wait until it is too late – check out the Brainfit For Life website (brainfit.nz) and sign up for a class today. I am also available for speaking engagements with community groups & organisations - Fees Apply.

Seen&Heard are strategic communications specialists who help organisations create more meaningful connections with their consumers and communities. If you are looking for opportunities to become more engaged citizens and to improve the communities you operate in, Seen&Heard can support you with: - Communications Strategy (development through to execution) - Stakeholder Relations - Corporate Social Responsibility Initiatives (CSR) - Reputation Management - Social Change Marketing

Responsible for the ongoing delivery and promotion of the Alcohol&Me programme in New Zealand. Includes day to day management, new business development, facilitation and marketing for the online and face to face workshops.

Honoured to have been an elected member of the Royal Oak Primary School Board of Trustees

Managed external relations for the BSW-NZ business to build Lion’s reputation as a trusted and authentic company. Includes provision of strategic and tactical responses on regulatory issues, development and execution of the External Relations Strategy, management of commitments to industry self-regulation, crisis and issues management, media relations, representation on industry organisations and ensuring effective relationships with Lion’s NZ community partners. Selected highlights include:- Alcohol&Me - Lead the strategy, development and execution of a new alcohol education programme which is now available online free to all New Zealanders and via workplace face to face facilitated sessions. The programme is a New Zealand first and is currently being re-worked for the Australian market- Sale and Supply of Alcohol Act 2012 - Developed and executed internal communications and training to support the business with the introduction of the biggest regulatory change for the industry since the late 1980’s. - Speight’s Brewery Re-Development - Managed all internal and external communications relating to this major re-development project which spanned 2.5years including issues management, media relations and community engagement. - Major Acquisitions - Developed and implemented full internal and external communications plan to support Lion NZ’s major acquisitions including the Lindauer and Emerson's brands. Helped to achieve extensive positive media coverage and a smooth transition of brands to the Lion portfolio. - Canterbury Earthquakes - Managed the internal and external communications support in the wake of the Canterbury Earthquake - A member of the Tomorrow Project Board and ANZA Council KEY SKILLS: Superior verbal and written communication skills Exceptional attention to detail Strategic communication Corporate messaging Media relations Crisis & Issues Management Social media engagement Event management Budget development and management

Responsible for brand and corporate communication activities as well as Lion’s Corporate Social responsibility initiatives. Includes Internal and External stakeholder communications and media management. Selected highlights include:- Developed and implemented an internal pre-vetting and approvals process to ensure all Lion innovation, marketing and sales initiatives comply with relevant regulatory and self-regulatory responsible marketing requirements - Managed Lion's relationship with FYD and other community partnerships- Managed PR Agency review and assisted marketing through transition to agency based PR services (previously in-house)- Served as Lion’s representative on the ANZA Council and other industry and working groups - Manage Lion’s ‘Drink Responsibly’ initiative, including copywriting and brand leverageKEY SKILLS:- Managing vision- Strategic agility- Commercial Acumen- Priority setting- Problem solving- Action orientation- Listening- Command skills- Dealing with Ambiguity- Project planning

Designated contact for four of Lion key national accounts - Liquorland, Glengarry, Gilmour’s, Tasman Allied. Responsible for driving business results through the development of optimal sales solutions and strong customer relationships. Selected highlights include: - Development and management of joint business plans for each account - Monthly, quarterly and annual account reporting and business reviews - Business Partnering and Performance – achieve monthly, quarterly and annual targets (Volume, rate and contribution)KEY SKILLS:- Customer focus- Negotiation- Drive for results- Business Partnering- Professional Selling Skills- Approachability- Budget development and management

Managed team of five Marketplace Conversion (formally known as Trade Marketing) executives to provide in market promotional and category management materials for Lions full Beer, Spirit and RTD portfolios. Selected Highlights include:- One of the primary interfaces between sales and marketing - managing WIP's and Marketing Preview meetings and attending sales planning meetings to assist with in market planning.  - Managed team through merger to multi beverage business platform delivering all in market brand activity on time- Developing and implementing ROI and Post Analysis review processes to better track and measure promotional spend- Recruited, inducted and trained the five new Conversion Executives- Instrumental in leading the redesign and introduction of the multi beverage sales planning deck and getting buy in from sales and marketing functions

Senior member of the Trade Marketing Promotions team responsible for developing and managing all the below-the-line/in market promotional activity, websites and loyalty programmes for Speight’s and Steinlager. I was also heavily involved in special project work including event and sponsorship leverage around the AXA International Sevens in Wellington, NPC Rugby and the 2005 Lions Tour. Selected Highlights include: - Speight’s Earn Your Stars Summer Promotion – most successful promotion ever for Lion Nathan. Total of 100,000 entries received - 10% redemption rate across on and off premise. Grew brand database by 20,000. - Managed annual budgets totalling $2.2 million coming in on or under budget on all activities, returning approx $60K in cost savings to the business.- Consistently meet monthly targets in the delivery of marketing activities to the sales teams and market eg Oct = 72,000 items distributed nationally with 100% accuracy.- Managing 12 large scale marketing promotions concurrently in the 6 month period from Oct 04-Feb 05

Responsible for brand PR activity on Lion Red, Stella Artois, Waikato Draught, Canterbury Draught, Release Brands and Value Brands. During this time I also developed Lion Nathan’s internal communication strategy and managed its implementation including monthly newsletters and the introduction of video updates from the Managing Director to all 700 staff in New Zealand

Developed and managed above-the-line and below-the-line activities for a range of clients in the corporate, travel, health, education and information technology sectors including United Airlines, Boots Healthcare, South Australian Tourism, UBS and Foodstuffs. Involvement in media liaison; marketing communications including brand awareness, event management and product launches; sponsorship leverage, internal communication; copy writing and liaison with designers/ production management

Responsibility for management of clippings service for all Auckland based clients and preparation of weekly coverage reports