🔹🔹 Women-owned innovation-focused tech backed services company that builds YouTube audiences for the world's largest brands.

In 2013, I was promoted to manage global operations, HR, new product development and help shape the company culture during our high-growth phase. In this role, I oversaw a 20-person team servicing global clients including Gillette, Sony, Toyota, NBC, T-Mobile, JCPenney, and many others in a fast-paced, constantly shifting environment. During this phase, we focused on developing tech-based products and services which leveraged the big data the company had amassed over time. As a nimble entrepreneurial company heavily focused on innovation, I wore many hats day-to-day from creating new compensation structures to designing internal and public facing software and so many things in between.PEOPLE & OPERATIONS LEADERSHIP:🔹 Overhauled HR department and streamlined operations: improved hiring rate by 450% after designing new recruitment process; formalized role and employee agreement structure to mitigate risk; expanded benefit options at no additional cost.🔹 Fostered ongoing employee career development and mentored several to reach VP-level or higher.🔹 Delivered almost 60% savings in labor costs while improving our customer experience and scaling operations by redesigning the organizational structure and implementing new workflows.OTHER HIGHLIGHTS:🔹 Enabled seamless international market expansion into 13 countries by strategically recruiting in-country/market talent and launching our India-based office. 🔹 Simplified our complex portfolio of services by standardizing our offerings; developed a flexible pricing tool that expanded customer options. 🔹 Oversaw millions of dollars in client contract negotiations and implemented a customer success business model to increase our client retention and contract renewals. 🔹 Named as a co-inventor for the company’s first-ever software patent and spearheaded the effort to secure the patent by strategizing across legal, engineering, product, and senior management teams.

After facilitating the merger and integration of Howdini into Touchstorm, I partnered with the CEO to develop the company’s expansion into digital video marketing. This included leading the proof-of-concept development for many mission-critical tech projects as well as third-party vendor procurement, negotiation, and management. I also collaborated cross-functionally between engineering, sales, marketing, and client teams to bring new internal and external products to fruition.HIGHLIGHTS:🔹 Project managed the development and launch of a first-to-market SaaS SEO tool for video that evolved into VideoAmigo, a data-driven marketing and technology company trusted by big brands. 🔹 Reduced execution costs by 22% after auditing our product portfolio and identifying opportunities to streamline our offerings. 🔹 Co-designed and delivered a philanthropic campaign “Making a Difference on the Homefront” for NBC’s Nightly News.

In 2007, I was tapped by PowerPact's CEO to launch Howdini, a content brand that became a pioneer in YouTube video marketing by positioning “brands as experts” in editorial content. Howdini quickly achieved exponential growth and ranked among YouTube's Top 50 channels before merging with Touchstorm in 2008.HIGHLIGHTS:🔹 Expedited website launch and quickly established operations to enter the market while leading a diverse project team.🔹 Supervised merger and integration with Touchstorm.

🔹🔹 A fiercely entrepreneurial national sales promotions agency serving Fortune 500 clients.Part of the founding team formed to create one of the first truly integrated sales promotion agencies in the country. In three short years, we grew from zero to $18M in annual revenue, employed 75 people and ranked #4 in PROMO Magazine's annual agency ranking. HIGHLIGHTS:🔹 Grew over 20 client relationships as agency-of-record for IKEA, Capital One, and P&G. Designed and delivered truly innovative retail marketing, consumer promotion, direct marketing and immersion experiences by leading the work and collaborating with co-workers throughout the agency. 🔹 Expanded the Capital One account 995% by hitting a 13 day program out of the park resulting in a year-long initiative. Secured PowerPact’s role as the marketing innovation agency of record.

🔹🔹 Media-owned sales promotion agency, acquired by Clear Channel/iHeart Radio in 1999.I was recruited to start up the Pittsburgh office of the company's first full-service marketing services division. In this role, I built the team and grew sales through nontraditional revenue streams serving clients including Frito-Lay, Kellogg’s, Ford, Subaru, Seven Springs, and Giant Eagle. HIGHLIGHTS:🔹 Trained 40 salespeople on selling and executing sales promotions.🔹 Ideated and executed large-scale events; designed custom sponsorships. 🔹 Delivered over a million dollars in new incremental revenue.🔹 Navigated four acquisitions in four years without missing a beat in my department's year over year revenue growth.