Experienced in all aspects of qualitative research services. Strength lies in exceptional recruiting services with overall project and field management from start to finish. Specializing in B2B executive recruiting, project and field management, and questionnaire development. Twenty-five years of experience as the corporate executive and client-service liaison, heading up the qualitative division of a full-service marketing research firm with focus room facilities and moderators on premise. Supervised day-to-day focus group facilities and operations, project managers, recruiting staff, and headed up sales and client services. Developed and grew qualitative division into a multi-million dollar business.Specialties: Executive recruitment for focus groups, in-depths, phone/web, as well as field and project management. Primary research expertise is in the areas of B2B research, with a focus on Information Technology and Senior-level executives (IT, marketing, financial, operations, media professional and CXOs.) Additional expertise in consumer luxury market/high-worth individuals (financial services, luxury goods, skincare, high-technology) and media industry executives (media planners/buyers/marketers.)
Listed skills include Focus Groups, Market Research, Qualitative Research, Quantitative Research, and 24 others.
