Judith Bianchi Email & Phone Number

Brest, Bretagne, France

Quimper, Brittany, France

⇢ SportRIZER - The complete online offer dedicated to the practice of outdoor activities: 1 online leisure activities booking site + 1 weather website + 1 video-on-demand platform + 1 white-label offering.Position Creation | Missions: digital and growth strategies development and team management🚀 STRATEGY•DEVELOPMENT• Development of tools and arguments supports for the sales team• Support in defining commercial offers• Competitive monitoring and participation in decisions regarding offers and products evolution• Evaluation, creation and management of partnerships: Employee Committees, platforms, etc.• Organization and representation at professional events🎯 ACQUISITION•RETENTIONDefinition and management of online acquisition strategy:→ Management of internal/external Ads campaigns (SEA, SMA, Display, remarketing)→ Launch and management of the affiliate program via Affilae→ Construction and management of the social media strategy (Instagram, LinkedIn, Facebook)CRM and nurturing strategy management:→ Implementation of BtoB workflows (MQL): +40 Hubspot workflows→ Content management: blog, guides, emails, segmented newsletters, testimonials, etc.• Creative management:→ Redesign of the visual and editorial identity (guidelines, logos)→ Creation of a videos podcast dedicated to athletes interviews on SportRIZER.tv→ Creation of other tools: web design, ads, videos, posts, flyers, etc.• Launch of 2 websites + 1 e-commerce redesign: copywriting, feature assistance, UX/UI, campaigns📈 REPORTING• Control, monitoring, and reporting of KPIs: creation of automated reports• Google Analytics restructuring: UA→GA4 migration, tracking plan redesign🤝 WHITE-LABEL PROJECT MANAGEMENT• Client follow-up: kick-off and needs assessment, weekly progress meetings, content needs, delivery• Roadmap definition, development progress monitoring

Quimper, France

Quimper, France

⇢ Online leisure activities booking platformPosition creation | Missions: marketing•sales strategies development and customer support management• Definition and implementation of the marketing plan for SportRIZER.com• Recruitment and management of the marketing and sales teams, and external agencies• Management and development of marketing platforms: CRM, social media, emailing• BtoB relationship management: sales prospection, demonstrations, onboarding, support• BtoC customer support management: cancellations, date modifications, etc.• Monitoring, tracking, and reporting of marketing and sales KPIs• Creation of marketing and sales tools: positioning, arguments, visuals• Competitive intelligence

Quebec, Canada

⇢ SaaS Solutions for the municipal sector | Position CreationMission: Development of B2B marketing and sales strategiesMARKETING & BRANDING~ Development of the marketing strategy for acquiring and converting qualified leads (MQL)~ Brand image optimization: identity modernization, redesign of graphic/editorial guidelines and logo~ Positioning optimization and competitive analysis~ Establishment of performance reports to better optimize actions takenBUSINESS DEVELOPMENT~ Quebec market development: identification of opportunities, tendering process~ Client portfolio management: first contact, personalized product demonstrations, follow-up~ Subsidy search and file compilation~ Competitive intelligenceCOMMUNICATION~ Coordination and management of networking events and trade fairs~ Creation of new tools and management of suppliers: booth, flyers, business cards, etc.~ Organization and coordination of solutions and/or features presentation webinars~ Design and management of the newsletter~ Social media management (from 200 to +2000k LinkedIn followers)~ Website editorial administration and optimization: via GitHub and Visual Studio Code~ Budget monitoring for communication actions

Quatre-Bornes, Mauritius

⇢ International digital group • Mauritius, Serbia, Madagascar, Costa Rica | Position CreationMissions: creation of the digital marketing offer and service, and communication managementDIGITAL MARKETING SERVICE MANAGEMENT• Structuring and management of the digital marketing offer: market research, services, pricing• Recruitment, training and management of the team (2 people)• Client project management: audits, social media, on-site/off-site SEO, SEA campaigns, content• Sales support during client meetings• Competitive intelligenceESOKIA GROUP COMMUNICATION• Implementation of an SEO content strategy and writing ("ux ui" → article in Top3 Google)• Social media management: planning, design, content (from 500 to +5k LinkedIn followers)• Creation of SEA awareness campaigns• Organization and logistics of internal events and representation at IT trade fairs• Coordination of media relations• Internal communication management• Media monitoringPROJECT MANAGEMENT FOR ESOKIA.COM WEBSITE• Technical SEO optimizations: reduced loading time, updating sitemap.xml, robots.txt, canonical, etc.• UX•UI optimizations in collaboration with the development team• Editorial content redesign for highlighting the offering and online publishing via Drupal→ Tools:Social media: Agora Pulse, Hootsuite, Facebook Ads, PhotoshopSEO/SEA: Analytics, AdWords, Ahrefs, ScreamingFrog, DareboostCMS: Drupal, WordPress, LaravellEmailing: Mailchimp

Ebène, Mauritius

⇢ Attraction & assistance for French entrepreneurs | Entrepreneurs networkMission: promotion and visibility of CCIFM's actions and members locally and internationally~ Participation in the development axes of communication and environment commissions~ Redefinition of the communication strategy in accordance with the direction~ Research and creation of partnerships to increase the Chamber's visibility~ Implementation and management of the newsletter & creation of other communication tools~ Social media and website administration (editorial redesign and UX optimizations)EVENT PROJECT MANAGEMENT (+10 events)~ Support in organizing networking and training activities~ Programming and organization of the Chamber's 10th anniversary artistic competition~ Support to the Environment Commission for the organization of awareness eventsPRESS RELATIONS~ Writing press releases to promote events~ Development of media partnerships and journalist network~ Monitoring of articles published in the local press (+6 articles)

Port-Louis, Mauritius

⇢ Diplomatic Chancellery of the Fench Embassy | In the context of COP21Mission: alert Mauritian authorities and citizens about the COP21 issuesBILATERAL RELATIONS• Accompanying the Mauritian government for the signing of the Paris Agreement• Actions to maintain cooperation with local partners (IOC, AFD, EU Delegation, UNDP)• Contribution to political analysis and notes on political and social developments• Ensuring media monitoring and identifying emerging topicsEVENTS & PUBLIC RELATIONS• Partners search for project development (local institutions, NGOs)• Organization of awareness events and dialogues with citizens/local stakeholders• Promotion, press conferences, and follow-up with the journalist network• Drafting speeches for the French Ambassador and the First CounsellorCOMMUNICATION• Creation and administration of the Embassy's Facebook page• Writing content for the Embassy's website• Updating the Embassy's welcome booklet► Achievements:Organization of a citizen debate in partnership with UNDPSupport for the organization of a simulation of the EU Council with the EU DelegationSupport for the organization of a puppet show in schools in partnership with the IOCSupport for the organization of the Global Citizens' Climate and Energy Debate with a local NGOCreation of the Embassy's Facebook page and acquisition of +1500 followers

Lyon & Bourg-En-Bresse

VOIX DE L'AIN - July to August 2013 | April 2014 | July to August 2014~ Field journalist (interviews, photography)~ Writing and layout of articles~ Website and social media administrationTRIBUNE DE LYON - February to March 2014I mainly worked for the temporary website dedicated to the municipal elections: saladelyonnaise.com. But I also wrote on other topics for the website and magazine: the housing market situation in Lyon, articles for the website, profiles articles of Lyon personalities.

Growth Strategy - Hypercroissance

Marketing Manager Certification, Marketing

Marketing techniques • Business management • Negotiation techniques • Direct advertising techniques • Modules with professional advice •.

Master'S Degree - International Relations, Francophone Countries & Culture, International Relations And Political Sciences

International project management • International Financing • Economic Francophonie and Local Development • Cultural Policies •.

Master'S Degree - Political Science

Bachelor'S Degree - Political Science, Minor In Journalism

D.U.T. - Legal Careers