Judith Castrillo Lezcano Email & Phone Number

Madrid

Responsible for the marketing campaigns of Warner Bros. Movies in the theatrical window, creating the territory marketing strategy and overseeing its implementation.Strategic planning, leading and supervision of media, digital, trade marketing, third parties, creative, stunt activations and events.Using data and metrics to take actions, assumptions, recommendations, and drive actions.Developing and managing the marketing budget.Optimizing team processes for effective collaboration and communication.Responsible for media and creative agencies.

Madrid

Responsible of the media plan, offline, online and programmatic of all the theatrical movie releases, leading the media campaigns process from the creation of the local media strategy, budget split and ideation to build with the media agency the media plan and its effective implementation.Responsible of the creative strategy of the media campaigns and special activations.Direct negotiation with key media outlets.Responsible for the coordination of all areas and control for the marketing budget of each movie. Management of the media and creative spent.Liaising with the UK and US Head Offices for pan-european campaigns.Managing a team of one marketing assistant and one intern.Surveys or studies for key movies.

Madrid

Managing the Warner Bros. Theatrical, Video and Videogames digital campaigns, leading the strategic planning, creative development and implementation of the digital plans.Responsible for establishing and progressing digitally within the company: WB and films’ social pages and channels, movie apps, games, webs, search, stunt creatives, branded content, DOOH…Dealing with media partnerships with key digital players.

Madrid

Responsible for the theatrical campaign materials, creation and localization of all print, A/V and online. Coordinating the creative and the media agency for all the media campaign creatives delivery.

Barcelona

In the medical division of this gas provider company, supporting the marketing department for fairs and congresses, advertising materials and support to the sales team.

Bilbao

Corporate identity, press and radio advertising, clients and vendors management.

Bilbao

London, Reino Unido

Madrid

Master En Dirección De Marketing Y Gestión Comercial

Licenciatura En Publicidad Y Rrpp, Diploma En Estudios Empresariales