Judith Doherty Email & Phone Number

Woodland Hills, California

Manage world-wide strategic marketing campaigns for Panavision’s over 60 world-wide camera rental operations. Develop strategic marketing and communications plans, executing marketing programs including product launches, industry sponsorships & events, web site development, social media campaigns, customer workshops/seminars and trade show participation. Redesigned the Panavision.com website, fully integrating multiple websites in North America, Europe, and Australia. Established strong social media presence across Facebook, Twitter, Instagram and Vimeo including CRM activations. Developed the Panalab.com learning center, including producing a series of tutorial videos.

Hollywood, California

Managed $5M sales and marketing budgets for Entertainment Imaging business in US & Canada and Latin America. Developed strategic marketing and communications plans maximizing ROI via measurable marketing metrics. Executing marketing programs including product launches, industry sponsorships & events, web promotions, customer workshops/seminars and trade show participation supporting the feature film, television, commercial, and education segments. Managed business operations team of 32, including such diverse functions as marketing & communications, customer service, sales operations & logistics, inventory planning, sales reporting and property management.Developed cost reduction strategies in a mature/declining business while maintaining gross margins. Implemented closing of regional sales office and merging operations with industry partner, resulting in annual savings of $4.4M.

Hollywood, California

Negotiated and maximized sponsorship opportunities with industry organizations and film festivals, including leveraging in-kind support while minimizing cash outlay. Managed public relations activities with external PR firm. Developed collateral, advertising, packaging, sales tools and premiums for major product launches and marketing initiatives. Directed consultants and agency creative to develop integrated communications campaigns for print and web. Lead and collaborated with multi-functional teams including R&D, marketing, product development, manufacturing, legal and supply chain to execute product programs worldwide and grow sales.

Hollywood, California