1. Focus on implementation of a detailed marketing plan for different categories of content such as print, online content, and broadcast.2. Coordinate marketing projects and activities, ensuring all deadlines are met, and setup tracking systems to track the progress of marketing campaigns.3. Carry out market research to identify opportunities for marketing for the organization.4. Use media to strengthen the brand image of the organization.5. Research competitive products by identifying and evaluating product characteristics, market share,pricing, and advertising; maintaining research databases.6. Customer segmentation, analysis of buying patterns, debugging and generation of leads.7. Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed.8. Collaborate with internal teams, including design, content, and sales, to create marketing materials such as brochures, presentations, and advertisements.9. Lead the organization of events, trade shows, and promotional activities.10. Manage social media platforms, including creating and scheduling posts, monitoring engagement, and analyzing performance metrics.

• Focus on implementation of a detailed marketing plan for different categories of content such as print, online content, and broadcast.• Setup tracking systems to track the progress of marketing campaigns.• Carry out market research to identify opportunities for marketing for the organization.• Use media to strengthen the brand image of the organization.• Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.• Customer segmentation, analysis of buying patterns, debugging and generation of leads.• Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed.• Supporting COO in establishing and evaluating a marketing strategy and plan by analyzing and assembling sales forecasts, updating calendars, and organizing and planning promotional presentations.• Continually seeking and researching new sources of prospective customers while providing recommendations to the sales leadership.

• Determinate the future of the business.• Doing a deep study of obsolete products.• Managing orders with the vendors.• Coordinating order dispatching with the Imports department. • Create and manage E-commerce, email campaigns, catalog content creation and weekly promos.

Responsible for managing the following brands: Victorinox Swiss Army, Luminox, Mondaine, Frederique Constant, Momo Design, Wenger and Cross, Victorinox AG, Victorinox Cutlery and Maglite flashlights.• Managing and directing sales channels (B2B and B2C).• Managing orders with the vendors.• Coordinating order dispatching with the Imports department. • Creating and developing strategic plans for each brand.• Discussing and reviewing marketing and business plans for each brand with upper management.• Organizing and execuing marketing plans for each brand. • Defining quartely product lauch strategy for each product.• Executing Media product launch for each brand.• Managing sales for points of sale. • Managing the technical service department and the after sale service. • Overseeing the sell out process at the points of sale.• Presenting annual results to clients and vendors. • Continuously providing training to the sales force and points of sale.• Coordinating with Merchandising Teams the development and implementation of image and exhibition material of the points of sale.

Responsible for managing the following brands: Cross, Lamy and Zippo.• Overseeing procurement process and executing orders to suppliers. • Coordinating order dispatching with the Imports department. • Managing sales for Points of Sale. • Developing the 2011 business and marketing yearly plan• Supporting After Sales department• Creating material and providing training for the POS & for the salesforce