Judith Pena Email & Phone Number

Decatur, Arkansas, Us

● Spearheaded content creation for website, crafting engaging recipes, blog posts, product descriptions, and effective marketing copy for email campaigns including testing and photography recipes● Directed cross-functional projects for the executive team, ensuring deadlines are met and key objectives are delivered on time and within budget● Owned end-to-end label production & third party co-packaging for both Cooks Venture- and co-branded SKUS, meticulously managing designs, certifications, and documentation to meet USDA approval standards

New York, Ny, Us

● Project managed all aspects of monthly recipe merchandising campaigns across cross-functional team (Supply Chain, Nutrition, Marketing, Analytics, Legal, Technology) to ensure all business goals and deadlines are executed on time● Proactively identified areas of opportunity based on data trends and use these insights to inform product or operational improvements● Developed Culinary processes & templates and facilitate critical ongoing conversations to improve internal and cross-functional communication and collaboration

New York, Ny, Us

● Managed a team of 4 recipe writers● Created BA Standard Weights Ingredient Database to ensure end-to-endconsistency as recipe moves through the value chain● Created BA Sample Log to track all product samples, Culinary notes includingapproval, and to document clear, actionable feedback to Supply Chain● Created BA Test Kitchen Testing Schedule to coordinate all recipe tests, sampletesting, and recipe R&D● Partnered with nutritional consultants to launch in-box nutritional fact panels● Collaborated with staff photographer to style food and develop brand aesthetic

● Compiled statistics for weekly, monthly, & yearly website traffic reports to evaluate and make optimization recommendations to meet goals through social● Editor of “Taste Test” column; coordinated receiving, logging, and tracking of upto 200+ samples at a time and conducted monthly tasting panel● Supported the Editor-in-Chief with editorial research and daily tasks

New York, Ny, Us

Pastry Arts And Baking

Bachelors Of Science, Biological Sciences And English Literature

Education record