Judith Riegel Email & Phone Number

Metropolregion München

Development, implementation, and control of strategic and operational communications and marketing activities:• PR and Communication: Creating and executing strategies to support the company's objectives and enhance brand positioning; responsible for all press and public relations activities; media contact.• Marketing: Development and implementation of (online) marketing and marketing automation campaigns and activities across diverse channels.• Content Creation: Creating press releases, blogs, professional articles, landing pages, newsletters, video clips, and other communication materials.• SEO: Continuous SEO for the website incl. monitoring.• Media Monitoring: Monitored media coverage and industry trends, providing insights and recommendations to leadership.• Performance Analysis: Measured and analyzed the effectiveness of communication initiatives using KPIs and metrics, adjusting strategies as needed.

München Und Umgebung, Deutschland

Responsible for the online marketing division: conception, implementation and control of strategic and operative online marketing measures: • Strategy and Execution: Created and implemented communication strategies, focusing on online marketing measures.• Website Management: Managed content and conceptual oversight of the website, ensuring SEO alignment.• SEO and Analytics: Conducted ongoing SEO efforts, monitored success, and created performance reports.• Social Media and Advertising: Designed and placed online advertisements (Ads, Display, Facebook, Instagram, LinkedIn).• Event Management: Planned and conducted online and offline events, including open houses and sample lectures.• Budget Management: Planned and controlled the marketing budget.• Project Management: Management and coordination of agencies and their project implementation.

• External Communication (PR and Marketing): Planned and managed the whole external communication for two business units.• Strategy and Execution: Created communication strategies, PR, and marketing materials.• Content Development: Developed content for websites, interviews, professional articles, social media, and video clips.• Targeted Media Relations: • Stakeholder Reporting: Created reports for stakeholders and departments.• International Communication: Managed communication for international service delivery and collaborated with UK colleagues.• Website and SEO Management: Implemented and conducted SEO strategies Oversaw SEO efforts and ensured the website's performance and visibility.

Kerpen, Nordrhein-Westfalen, Deutschland

PR and marketing activities across company divisions- Classical press work- Content design of brochures, flyers and customer letters- Assistance with internal communication- Conception and editing of the internal newsletter; finally assumption of responsibility- Content design of internal mailings