Good work for good people. Always.We formed our firm with the belief that bigger isn’t always better. Our core team’s experience spans industries, decades, and sectors. We can understand and solve the smallest tactical dilemmas and the largest strategic challenges. In addition to branding and communications depth, we utilize trusted specialists to create precision teams for our clients, specifically aligned with their goals and objectives.We deliver thoughtful advice and solutions. We want to become a valued, indispensable extension of your team and we’ll work very hard to cement and maintain that status.

Shelton Group is the nation's leading marketing communications firm focused exclusively on energy, the environment, and sustainability. It creates a market advantage for companies and organizations committed to creating a better and more sustainable future, by partneringdeeply to identify market opportunities, and creating marketing strategies and campaigns to promote them.Co-led multiple research, strategy, and creative recommendations scopes across multiple business lines for a global Fortune 50 energy company to identify and establish its sustainability positioning in the marketplace. Managed 2016 “holiday lights” campaign for Energy Upgrade California to encourage residents to upgrade their holiday lights to energy-efficient LEDs; results delivered a website CTR 1.5 times stronger than client’s benchmark and digital campaign CTR 50% higher than client’s benchmark; 100% of digital ad spend was achieved with an additional 11% more added value impressions.During 2017 calendar year, directly responsible for 35% of agency income and billings.

Worked in tandem with product sales team to reinvigorate the Girl Scout Cookie Program locally; increased sales while number of girls selling declined 20% over three years; created one of the top 5 “per girl averages” in the nation Generated 36% increase in new donors during Q1 of 2016 fiscal year; planned and executed first-ever social media fundraising campaign; generated nearly $10,000 in two weeksSaved 30% in department’s budget over one year by rebuilding marketing team to function as in-house ad agency Led organization’s rebranding effort, incorporating Board-approved directives, Girl Scouts of the USA’s standards, and local research; created and coordinated new campaigns/materials for fund development, advocacy, girl and volunteer recruitment, product sales and other revenue-generating programsPartnered with Board of Directors and executive team to recreate organization’s fund development operations; hired and trained staff; procured and launched new donor database software; created and executed new fundraising events; cultivated new donors and stewarded relationships Piloted new Salesforce-based customer relationship management platform for Girl Scouts of the USA; led website migration efforts; served on team for organization staff training and transitionServed as organization’s media spokesperson both on- and off-air; appeared often in local newscasts; managed crisis communications and public/media inquiries concerning sensitive and social issuesMember of senior leadership team and direct report to CEO; worked personally with Board of Directors and executive committee to determine organizational strategy, direction, and objectives

Directed field-based community development team of 9 professionals who recruited girls to participate in the Girl Scout Leadership Experience, recruited adult volunteers to deliver and support programming, and developed strategic program and financial partnershipsPlanned and implemented overall community development strategyPlanned and produced fundraising/community development eventsPromoted organization through strategic participation in community activitiesDeveloped diverse programming and funding resources within the entire service area

Served on a 7-person managerial team overseeing the fundraising, development, program management, personnel supervision, and administrative functions across the organization Launched organizational fundraising and development campaign in 10 communities throughout southeast and midwest United States; stewarded donor relationships; ensured campaigns grew and thrivedManaged local operational and event budgets totaling more than $500,000 annuallyRemotely supervised 8 full-time professionalsFostered and managed relationships with community partners and outside organizationsActed as conduit for all client service issues; directly and indirectly served more than 800 families and volunteersDirected annual 3-week leadership seminar in Israel for organization’s top-tier leaders; grew program 500% in 4 years; supervised 10-member staff; coordinated itinerary, marketing, and communicationsSupervised strategic efforts of 10-member international teen leadership executive board and 4-person staff team

Over 3-year period, increased overall amount of billings from account list by 50%; managed $1,000,000 in agency gross income annually exclusive of media commissionsKey areas of portfolio included branding strategy development and implementation, packaging design and rollout, sales and distributor communication, and integrated communication planning; managed business-to-consumer and business-to-business marketing strategies for clientsEstablished first-class reputation for proactive account strategy and service, accountability, attention to detail, knowledge, capability, and trustworthinessWorked in partnership with Creative Director and Director of Research and Planning to analyze research findings, develop strategic recommendations, and create/implement campaigns to surpass client expectationsHired, trained, and supervised Production Manager, Account Executives, and Account Coordinators

The Greater Knoxville Sports Corporation was founded to generate economic impact for the city via various sports-related events and functions. It merged with the Knox County Tourist Commission to form the Knoxville Tourism and Sports Corporation. Supervised and coordinated event advertising campaign components; ensured campaign objectives were achieved. Maintained vendor relationships, tracked deadlines and media schedules, and maintained timelines. Coordinated press conferences from conception to completion; maintained relationships with print and broadcast media

J. Malsh & Company was a full-service advertising agency serving clients in the Ohio-Kentucky-Indiana tri-state area. Clients served include COMAIR Airlines, Roto-Rooter, The National Underwriter Company, Franciscan Health Systems, and Bartlett & Co. Registered Investment Advisors. Set all print and broadcast production deadlines, estimated projects, created budgets, and supervised project billing. Liaison between agency account staff and all outside vendors.