Responsible for the strategic direction and delivery of marketing, communications and media for Pressure Technologies’ five UK businesses, including Chesterfield Special Cylinders. Showcasing our world-leading products and services to international audiences, across defence, hydrogen, industrial and offshore sectors.Achievements: - Successfully led group-wide rebrand strategy and launched across five UK-wide businesses and to global customer audiences across full mix of marketing channels and platforms- Management and delivery of recruitment and employer profile campaign to attract talent. Successfully launched a digital careers hub for Pressure Technologies plc and improved application conversion rate significantly (https://www.pressuretechnologies.com/careers-hub/) - Digital marketing lead and infrastructure owner for five business brands - Website transformation and delivery of new websites including: https://almet.co.uk/ and https://roota.co.uk/- Management of global event strategy for Chesterfield Special Cylinders business to support business growth aspirations and product launches. Improved sales lead conversion rates - Delivered global hydrogen marketing plan to reach new audiences and convert enquiries - Developed multi-site, two-way internal communications plan and delivered across five sites- Production of video and photography assets to align our new brand and to our vision and values- Management and successful delivery of Annual Report and Accounts - Investor relations communications including supporting fundraising for Pressure Technologies PLC

- Led the Coal Authority’s communications major incident response to COVID-19 global pandemic as part of the Senior Leadership Team. Mobilised internal and external communications at pace to stakeholders, partners and staff across the UK- Creation of communications and marketing improvement plan for Executive Leadership Team and Board, focused on generating commercial value from our customers- Led Coal Authority rebrand project and rollout to UK-wide sites, with Board and Exec approval- Led communications and marketing team major incident response. Involved in discussions with UK and Welsh Governments, Councils, MPs and contractors. Successfully managed local and national media and coverage, community communications, internal communications, stakeholder engagement events and updates to our Board of Directors- Instigated transformative team change, carried out restructure and performance management to become more progressive, proactive and aligned to the needs of our customers.

- Strategic marketing specialist and adviser to department heads, the Executive Leadership Team and Board – in particular to drive forward commercial outcomes for a diverse mix of sectors- Delivered targeted and engaging marketing campaigns to drive sign ups to product events and webinars. Activities included digital marketing, product literature, advertising, events, sponsorship, PR and a webinar programme- Negotiated, managed and delivered a 32-page supplement showcasing the Coal Authority to the legal sector (https://bit.ly/2OfBr3Z)- PR management including media buying, relationship management and technical article author- Commercial digital marketing lead including social media, web management and email campaigns- Event management and webinar programme planning, promotion and delivery- Agency procurement and relationship management- People manager (including capability management) and coach- Ensuring compliance with GDPR and the accurate classification of information for the Civil Service.

- Senior lead accountable for the strategic direction and delivery of all communications and marketing to children, young people and families across Sheffield.- Saved more than £300,000 per year by delivering improved market segmentation and audient targeting. Delivered improved campaign for recruiting new foster carers (www.sheffield.gov.uk/fostering)- Generated income of over £90,000 per year by developing commercial media support package for schools- Lead communications adviser and influencer to cabinet members and executive directors- Lead media contact for child sexual exploitation crisis – including briefing senior media journalists.Ensured cabinet members, executive directors and city wide agencies were briefed for media interviews- Lead senior adviser for communications, marketing and media to 170+ schools across Sheffield- Strategic lead, budget manager and stakeholder manager for the creation and delivery of 30+ campaigns- Digital marketing – using social media, online advertising, Intranet, website and video- Professional leadership, coaching and performance manager for a team of 8 people.- As part of the management team, delivered restructure to for 30+ team members to transform the communications service. Achieved efficiency savings of £500,000 per year- Targeted over 1500 colleagues across Sheffield with improved internal communications plan whenemployee morale was at a record low. Morale indicators improved significantly as a result- Overhauled communications to 170 Sheffield schools by leading the launch of a SharePoint system. Over a 12-month period it was a resounding success with over 90% of schools engaging with the system.

- Senior marketing and brand lead for the business and adviser to Executive Leadership Team- Delivered marketing campaigns to support bid work for national repairs and maintenance contracts- Commissioned and procured creative agencies, promotional films and photography- Local and national media lead (proactive and reactive)- Launched the Kier Technical Training Centre, achieving a full order book within 3 months of launching- Identified by the executive team as one of the rising stars for their senior development programme- Managed intensive programme of national client events.

I worked with a variety of faculties to devise their marketing and student recruitment plans. Key responsibilities and achievements:• Developed full mix campaigns to recruit UK and International students. • Event management – including open days and student union events.• Managing production of The University of Leeds main prospectus.

- Led on rollout of two major rebranding projects, working in partnership with UK and international sales units. Represented the UK businesses when attending head offices in Helsinki and Stockholm- Managed and implemented international marketing strategies- Led on briefing international sales teams on international market and competitor intelligence- Worked collaboratively with technical departments and international commercial managers to developmarketing strategies to roll out new products to international markets- PR management, media buying and technical writing for international publications- Website and intranet lead- UK and international event management and delivery.

Working as Market Research Analyst key responsibilities and achievements included:• Market, business and product research to identify the most profitable end user segments for the business. • Completion of key research projects such as product line profitability, customer research, competitor analysis, and SWOT analyses. This work significantly improved profitability figures for the Sheffield business.• Led work with creative agency McCann Erickson to produce marketing resources for international sales units.

Recruited as a graduate trainee to one of the competitive graduate schemes in Yorkshire, I relocated to work in South Wales. Key responsibilities and achievements included:• Surpassed monthly sales targets of stainless steel to USA, Far East and Eastern Europe markets.• Became a stainless steel expert and accredited metallurgy expert.• Excelled at graduate management training at Ashorne Hill Management College.

This industrial work placement year, based in Cambridge, working for an internationally renowned company, gave me an extensive introduction to business and marketing in a technical environment. Key responsibilities included:• Implemented the full mix of marketing tactics based on the organisation’s international marketing strategy. This included producing product literature, writing technical documents, placing and designing adverts in technical journals and product marketing.• Market research project lead. Key achievements:• Creation and managing of a UK customer database. • Organised and attended Europe’s leading trade show for Leica in Vienna, alongside international sales and technical colleagues. • Completion of a full market competitor analysis for the European business units.