Over 30 years’ experience across:- market research and campaigns project management and implementation- communication strategy development and implementation- development and provision of marketing content and materialFifteen years working as a Marketing Campaigns and Content Lead for a B2B software company. This role has enabled me to craft strategies and propositions using a big picture view, which is balanced by an understanding of the realities of successful project implementation and the need for business growth. Working within the technical IT sector has taught me the value of writing simply and succinctly to communicate the business benefits rather than product functionality; using my expertise as a marketing generalist to design and apply marketing communication strategies, execute on marketing content, or develop convincing business cases and communication.Previous experienceThirteen+ years consumer market research experience in the areas of FMCG, the service industry (on an international level) and advertising research: • Consumer Insights and Research Manager - Unilever (Durban)• Head of Global Research - British Airways (London)• Business Development Manager - TNS-RS (Johannesburg)Ten years in the communication industry, providing strategic input, consumer insights, research consulting, management and implementation:• Client Service Director - Ogilvy & Mather, Johannesburg• Senior Strategic Planner - Foote, Cone and Belding (FCB), Johannesburg
Listed skills include Market Research, Marketing Communications, Strategy, Marketing, and 10 others.