Judith Webster Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

Oversee the entire Strategy department while serving as the principal strategy resource for Account Managers. •Manage a team of Strategy Managers •Performance and strategy resource to 8 Account Managers and over 200+ clients. •Lead thought provoking strategy conversations with clients to present new opportunities for greater ROI results. •Responsible for onboarding all new clients as well as developing new and insightful strategies. •Provide strategic quarterly plans encompassing a fully multi-channel approach. •Work with all internal departments to develop processes for the testing and implementation of new strategies. •New strategies produced a 25% increase in overall account performance across all tested accounts.

Atlanta, Ga, Us

Managed 20+ VIP accounts, serving as the principal liaison between the client, internal staff and client marketing executives. • Responsible for $3.6 million in yearly revenue. • Assigned accounts were consistently featured monthly as the best performing in the company. • Provided strategic monthly marketing proposals to achieve client goals. • Daily task manager over a team of six. • Proactively assessed, clarified and validated customer needs to ensure smooth progress on projects. • Experienced with renewing client contracts as well as up-selling products and services. • Reviewed digital and direct marketing ROI reporting with clients on a monthly basis. • Managed and provide customer service to assigned clients. • Deployed and communicate new features and releases to assigned clients. • Generated new opportunities for the company including direct mail, email and digital marketing. • Collaborated with the Account Executive, Design, and Production teams to ensure accurate and timely execution of client campaigns.

Atlanta, Ga, Us

Promoted to a managerial position within the company in less than a year. Developed and optimized all internal workflows, which are still utilized presently. Implemented a distribution and organization system for email and web departments that more than tripled department productivity. • Managed, organized and distributed incoming jobs. • Monitored all jobs daily from creation to completion. • Maintained communication and streamlined processes for all departments within the company. • Assisted Account Director with the design of new manufacturer creative each month. • Oversaw the organization and deployment of all email marketing. • Wrote copy for blogs and online articles. • Mentored and trained several Traffic Coordinators, who were promoted to Account Executives. • Managed and organized the web department and provided quality control for all projects, which resulted in greater client satisfaction.

Atlanta, Ga, Us

Assisted the Account Services team with the processing and completing of client campaigns. • Liaison between client and internal departments. • Designed and laid out new direct mail creative. • Ensured that all client pieces were co-op, compliance and state approved. • Coordinated and managed the workflow for numerous clients to ensure their direct mail was completed accurately and in a timely manner.

Atlanta, Ga, Us

Assisted the Account Director with day-to-day duties including new creative and organization of existing accounts. • Organized and coordinated over 100 different car dealership clients. • Submitted national direct mail pieces for both co-op and compliance. • Processed direct-mail creative. • Edited multiple types of direct mailers including magazines, event mailers, buy backs, payment reductions, etc.

•Account Executive for several local Columbia clients including Ronald McDonald Charities and Cromer’s Peanuts.•Created and designed all promotional materials including television commercials, billboards, direct mail pieces, brochures, company booklets, t-shirts, posters and promotional videos.

Atlanta, Ga, Us

Assisted the Account Director with day-to-day duties including new creative and organization of existing accounts.•Organized and coordinated over 100 different car dealership clients.•Submitted national direct mail pieces for both co-op and compliance.•Processed direct-mail creative.•Edited multiple types of direct mailers including magazines, event mailers, buy backs, payment reductions, etc.

Columbia, Sc, Us

• Coordinated ad campaigns including scheduling deadlines, creating print concepts, general guerrilla marketing and print designs.• Researched demographics and types of media buys to develop a media budget and flight schedule.• Pitched our group's 20-minute campaign for Nissan representatives and a 200 member audience.

Charleston, Sc, Us

•Brainstormed and developed pitch ideas and media kits for the 2012 Masters, Colonial Life, Doubletree, SC State Fair and ABC.•Worked on local and national client projects such as ESPN and Disney.•Experience with flyers, brochures and other promotional materials.•Researched and presented advertising strategies for the CEO of the company.