As the Creative Director & Brand Strategist at Bofia Design Labs, I bring 16 years of experience in transforming brand visions into impactful market strategies. Drawing on extensive expertise in crafting compelling brand narratives and executing data-driven digital marketing campaigns. I specialize in a range of services, including brand identity development, marketing campaign design, graphic design production and presentation support, content strategy and visual storytelling, brand consulting and strategy, and digital marketing and social media strategy.

• Manage team of in-house graphic designers, video specialists, podcast production support & offshore vendors• Work to streamline average of 250 project requests per month• Review and provide creative direction for 70% of all creative requests submitted• Lead presentation support for 10-15 client and CEOC presentations per month• Establish creative direction for the high-level enterprise creative• Work to create templates and collateral consistency across the design team• Work to recruit freelance designers and onboard them• Work to secure budgetary allocations for external resources and vendors• Serve on Latino ERG leadership committee

TEAM MANAGEMENT & PROFESSIONAL GROWTH• Managing a design team of six graphic designers• Work with design team to encourage and promote professional development and growth ART DIRECTION• Advise on best practices and optimizations for design projects• Establish creative direction for the company within brand guidelines• Guide the creation of visualizations that convey accurate messaging for the projectPROCESS IMPROVEMENT• Work to create templates and collateral consistency across the design team• Collaborate with fellow designers to develop new approaches and optimize design strategyPROJECT MANAGEMENT• Work to streamline project requestsBUDGETING AND RESOURCES• Ensure adequate design resources/personnel are available for the quantity of work requested• Work to recruit freelance designers and onboard them• Work to secure external resources/vendors for special requests

– Leading graphic design production of 500+ graphic visuals for AMN’s new website launch Q3 2021– Lead marcom design for key companywide diversity efforts– Serve on Latino ERG leadership committee– Directed art & managed projects of 20+ service line videos in Q4 of 2021– Led art concept + presentation & visuals for CEO’s annual company meeting for 3 years

– Managed and led design team + external contractors and vendors–Designed graphics for digital + print marketing communications– Led site launch from wireframes to design and development of WordPress site– Drove concept + design for all tradeshow booths including marketing visuals–Designed presentations for monthly webinars + speaking events– Built Pardot email template from design to build–Produced videos for product team and managed agency projects

– Designed graphics for digital + print marcom– Managed external contractors and print vendors– Built Pardot email template from design to build– Designed on-site art installations + signage for San Diego headquarters

– Worked to design and develop 6+ WordPress websites– Led creative strategy and design production for marcom– Designed ad campaigns for hospitality industry

– Originated concepts + design for promotional products for resorts, aquariums & zoos nationwide

– Developed marketing collateral for spa clients– Supported customer service as needed