Judith Da Cunha

Judith Da Cunha Email and Phone Number

São Paulo, Brazil
Judith Da Cunha's Location
São Paulo, Brazil, Brazil
Judith Da Cunha's Contact Details

Judith Da Cunha work email

Judith Da Cunha personal email

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About Judith Da Cunha

With over 20 years of strategic leadership in the financial market, I have a solid track record in launching and scaling profitable products and digital platforms for the Santander Group and Midway|Riachuelo. Having worked extensively across Latin America, I have led cross-functional teams on large-scale projects, driving ideas from inception through to successful execution. My expertise includes Product Development, Digital Strategy, Business Management, and Channel Optimization, consistently focused on customer experience and sustainable growth.Internationally Experienced Executive: I have 18 years of experience in Brazil, as well as professional stints in Chile and Uruguay, where I participated in an International Executive Program, enhancing my global perspective and multicultural leadership skills.Business Mentor: I currently mentor small business entrepreneurs, helping them build value propositions, product/service offerings, and transform business strategies to drive impact and sustainability.Purpose-Driven: My objective is to promote digital innovation and empower individuals and teams with a strategic, creative approach that prioritizes sustainable results and continuous improvement.Core Competencies:-Leadership: Entrepreneurial, strategic, and solution-oriented profile, with a focus on people development.-Product and Digital Expertise: Extensive experience in the development, launch, and lifecycle management of digital products.-Multilingual and Culturally Adaptive: Native Spanish, fluent Portuguese, and advanced English.- Education: Business Administration (Universidad de la República – Uruguay) with specialization in Digital Transformation, Product Management, and Development (MIT Professional Education).

Judith Da Cunha's Current Company Details
Ex Santander Brasil,Chile, Uruguai | Midway Riachuelo | Mentora de Produtos e Ne

Ex Santander Brasil,Chile, Uruguai | Midway Riachuelo | Mentora De Produtos E Ne

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Executiva de Produtos e Negócios
São Paulo, Brazil
Judith Da Cunha Work Experience Details
  • Ex Santander Brasil,Chile, Uruguai | Midway Riachuelo | Mentora De Produtos E Ne
    Executiva De Produtos E Negócios
    Ex Santander Brasil,Chile, Uruguai | Midway Riachuelo | Mentora De Produtos E Ne
    São Paulo, Brazil
  • Puc Angels
    Executive Member - Women'S Leadership Committee
    Puc Angels Nov 2024 - Present
  • Jcr Mentoria
    Empreendedora | Executiva De Produtos E Negocios Digitais
    Jcr Mentoria Aug 2022 - Sep 2024
    São Paulo, Brasil
    - Mentoria a empreendedores que estão na fase de desenvolver seus projetos ,alavancar e ou realizar a transformação digital do negócio. - Foco no desenvolvimento de Microempreendedores. - Definição ou revisão do Modelo de Negócio - Ideação, criação e desenvolvimento de produtos e serviços - Desenvolvimento e Empoderamento do perfil de Liderança do Empreendedor -Desenvolvimento de plano tático de ações para alavancar o negócio. - Desenvolvimento de estratégia digital- Jornada do do Cliente - Gestão de resultados e OKRs
  • Banco Next
    Digital Product And Business Senior Manager (Head Conta Nextjoy)
    Banco Next Aug 2021 - Sep 2021
    São Paulo, Brasil
  • Midway
    Digital Product Executive Manager (Head Conta De Pagamento)
    Midway Feb 2019 - Dec 2020
    São Paulo, São Paulo
    • Responsible for the creation and management of the Digital Payment Accounts area for Individuals and entrepreneurs• Responsible for the creation, structuring and launching of Digital Payment Account Products for Individuals and entrepreneurs. To be launched to the market from April 2021.• Participation as leader of the launch of digital products in the structuring of a Digital Platform of Financial Products for Grupo Guararapes, Retail industry• Management of multidisciplinary teams, acting in squad format for products development. Direct management of Products Managers and Products Owner teams• P&L and Budget Management
  • Santander Brasil
    Group Product Manger
    Santander Brasil Aug 2016 - Oct 2017
    São Paulo Area, Brazil
    • Responsabilities: Area structuring | Business Monetization | Digital Transformation | Strategic and tactical planning | Product Manager | Customer Experience | People Management | Retail bank | Agile Business.• Structured E-commerce focused on Monetization of the credit business, acting in the generation of business by digital channels.• Elaborated a digital transformation plan, with an increase of +2.5 MM digital clients in the first year, focusing on the reduction of human channel connections. • Structuring and Management Sales Funnel E-commerce• 30% increase in the volume of the card transactions by digital channels• Management of multidisciplinary team, Channels, MKT, CRM, Products
  • Santander Brasil
    Segment Manager
    Santander Brasil Apr 2013 - Jul 2016
    São Paulo Area, Brazil
    • Responsibilities: Area Management | Business Strategy | Tactical planning | Customer Acquisition | Business Monetization | People Management | Retail bank.• Manage dynamic commercial area for the middle-income segment, focused on customers with an income between R$4,000 and R$10,000, with a portfolio of 1.8 million customers.• Lead creation of annual tactical plan for the segment, in support of the area’s financial goals and considering the challenges of growing the client base, attracting investment, and increasing credit product penetration.• Devise and implement client activation and retention operations via Call Center, which resulted in an increase in enrollment of 16pp• Initial results for the 2nd semester of 2014 indicate growth in the liquid margin and evolution of active client base, surpassing goals (10%).
  • Santander Brasil
    Strategic Marketing Manager
    Santander Brasil Aug 2009 - Mar 2013
    São Paulo E Região, Brazil
    • Responsibilities: Launch Segment and Value Offer | Strategic and tactical planning | Customer Acquisition | Business Monetization | People Management | Retail bank.• Led and managed the development and implementation of the strategic and tactical-commercial plans for the launch of a new segment directed towards high-income clients at exclusive branches, which resulted in the repositioning of the bank to this population, an increase in the satisfaction index, and a decrease in erosion of the established client base.• Established the operating strategy for every stage of the client relationship cycle (acquisition, activation, monetization, retention) for high-income clients, delineating customer service flows and methods for each mode of contact (face-to-face and remote), resulting in more efficient client interactions and special offers geared towards clients’ current life phases.• Defined the Strategic and Tactical Plan for Client Conversion for the New Offer of Value of the Low- Income Segment that resulted in the first year, a 15% increase in revenue from commissions.
  • Santander Brasil
    Regional Manager Of The Commercial Network
    Santander Brasil May 2008 - Jul 2009
    São Paulo Area, Brazil
    • Responsibilities: Branch Management | Business Strategy | Business Monetization | People Management | Retail bank.• Acted as direct back-up to the Regional Superintendent in the management of 21 branches with more than 300 employees and 4000 clients. • Visited clients with the objective of increasing sales, strengthening existing client relationships, and identifying potential new account holders.
  • Santander Brasil
    Insurance Manager
    Santander Brasil Feb 2006 - Apr 2008
    São Paulo Area, Brazil
    • Responsibilities: Product Development | Product Portfolio Management | Strategic and Tactical Planning | Business Monetization | People Management| Retail bank.• Managed the life insurance portfolio and oversaw the launch of moneylender’s insurance for revolving credit.• Devised and implemented the tactical commercial plan, which brought about in its first year a 80% product penetration in the sale of rotating credit, which had a direct impact on commissions goals.• Administered face-to-face and telepresence training to the sales teams, reaching more than 2000 people.
  • Santander España
    International Executive Training Program
    Santander España Jun 2003 - Aug 2009
    Madrid
    I participated in the Training Program for international executives, which began in Spain, consisting of courses and seminars focused on training leaders and rotating through different areas.-The first allocation was in Chile (2003-2006), later I was transferred to Brazil (2006-2009), period of formation of the program. From 2009 I was hired as a local employee in Brazil.- The program had an incompany training matrix of 300 hours in Spain and Chile
  • Santander Banefe Chile
    Head Of Mortgage Business
    Santander Banefe Chile Oct 2004 - Jan 2006
    Santiago De Chile
    • Responsibilities: Product Development | Product Launch | Strategic and Tactical Planning | Business Monetization | Training | People Management| Retail bank. • Led the development and implementation of the business area selling mortgages to low-income personal banking clients, positioning Santander Banefe as a leader in the segment • Organized the area and hired the operational and comercial teams to support the launch of the segment in more than 100 branches.• Defined the sales flow for the product and delineated back-office processing and procedures for approval of credit proposals.
  • Santander Banefe Chile
    Small Business Associate
    Santander Banefe Chile Sep 2003 - Sep 2004
    Santiago De Chile
    • Responsibilities: Segment Management | Strategic and Tactical Planning | Business Monetization | Retail bank.• Restructuring of sales flow and customer service for these clients, resulting in decreased costs and improvement in the satisfaction index.• Simplified the product portfolio, generating more suitable and profitable offers for this segment.• Participated in the creation of the Women in Small Businesses Award, for Santander Chile to honor female entrepreneurs who were recognized in their businesses.
  • Personas Santander Uruguay - Financiera
    Head Of Client Relationship Management
    Personas Santander Uruguay - Financiera May 2002 - Apr 2003
    Montevideo
    • Responsibilities: Structuring Reward Program | Structuring of Physical Store | Strategic and Tactical Planning | Business Monetization | People Management | Retail bank.• Helped create and launch the Loyalty Program, leading negotiations with suppliers and establishing a rewards store, which increased both new and repeated credit card enrollment and overall client satisfaction.• Designed the operational customer service flows for the program.• Worked with marketing to devise the launch strategy and develop the marketing plan for the program.
  • Personas Santander Uruguay - Financiera
    Regional Branch Head
    Personas Santander Uruguay - Financiera Apr 2000 - Apr 2002
    Montevideo
    • Responsibilities: Branch Management | Business Strategy | Business Monetization | People Management | Retail bank.• Managed the results of 10 branches located in shopping malls and the Uruguayan country side with a team of more than 80 employees.• Managed, trained, and developed my team members, by creating individual development plans and seeing them through, resulting in highly-engaged employees as measured by an internal survey
  • Personas Santander Uruguay - Financiera
    Branch Head
    Personas Santander Uruguay - Financiera Mar 1998 - Apr 2000
    Montevideo
  • Personas Santander Uruguay - Financiera
    Branch Coordinator
    Personas Santander Uruguay - Financiera Aug 1996 - Feb 1998
    Montevideo

Judith Da Cunha Skills

Retail Banking Banking Credit Risk Team Leadership Result Oriented Customer Experience Credit Cards Strategic Planning Goal Oriented Customer Segmentation Strategy Strategic And Bussines Planning Teamwork Business Innovation Management Proactive Self Starter Flexibility Negotiation Financial Markets Portfolio Management Risk Management Credit Business Strategy

Judith Da Cunha Education Details

Frequently Asked Questions about Judith Da Cunha

What company does Judith Da Cunha work for?

Judith Da Cunha works for Ex Santander Brasil,chile, Uruguai | Midway Riachuelo | Mentora De Produtos E Ne

What is Judith Da Cunha's role at the current company?

Judith Da Cunha's current role is Executiva de Produtos e Negócios.

What is Judith Da Cunha's email address?

Judith Da Cunha's email address is jc****@****.com.br

What schools did Judith Da Cunha attend?

Judith Da Cunha attended Mit Professional Education, Fcea - Facultad De Ciencias Económicas Y De Administración.

What skills is Judith Da Cunha known for?

Judith Da Cunha has skills like Retail Banking, Banking, Credit Risk, Team Leadership, Result Oriented, Customer Experience, Credit Cards, Strategic Planning, Goal Oriented, Customer Segmentation Strategy, Strategic And Bussines Planning, Teamwork.

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