I have been a software business consultant focused on emerging technologies for more than 30 years. I have started three businesses and served as a strategy consultant to countless software companies. As an advisor to technology companies, I have provided strategy and direction to buyers and sellers of technologies that help provide differentiation for the future.I am able to evaluate the underlying technology as well as being able to help leaders position their offerings so that they can be successful in gaining customers. I am the co-author of 11 retail books on emerging technologies. My most recent books include Causal Artificial Intelligence: The Next Step in Effective Business AI (John Wiley & Sons,2023) Augmented Intelligence: The Business Power of Human-Machine Collaboration (CRC Press, 2020) and Cognitive Computing and Big Data Analytics (Wiley & Sons, 2013). In 2011 I wrote a business book called, Smart or Lucky? How Technology Leaders Turn Chance into Success (Jossey-Bass, 2011). I currently serve on the board of advisor and evangelist for Geminos Software, a platform that enables businesses to effectively translate data into action and revenue through a process of understanding the cause and effect of engagement.