LEADERSHIP & PROJECT MANAGEMENT• Executed a portfolio of community-based events supporting major initiatives including Relay For Life and Real Men Wear Pink.• Led, mobilized, engaged, and empowered hundreds of volunteers throughout Maryland to implement logistical plans necessary for efficient operations for each event.• Created social media marketing strategies and administered implementation for all portfolio events to increase stakeholder engagement and revenue.• Re-tooled the Real Men Wear Pink campaign in Prince George’s County by partnering with faith organizations and local business leaders to create an Ambassador of ACS program where men would provide breast cancer prevention awareness within their communities.FISCAL OVERSIGHT & FUNDRAISING• Provided fiscal accountability for annual income portfolio including budget allocation, disbursement, reconciliation and required reporting.• Solicited individual and in-kind donations along with corporate sponsorships to support the event budgets. • Ensured regional revenue benchmarks were met, identifying gaps between individual fundraising goals and overall event targets through Salesforce, and developing “closing the gap” strategies.STAKEHOLDER ENGAGEMENT

LEADERSHIP & PROJECT MANAGEMENT• Executed a portfolio of up to five annual community-led Relay For Life 12 to 18 hour events in region.• Led, mobilized, engaged, and empowered hundreds of volunteers throughout Washington, D.C., and Maryland to execute logistical plans necessary for efficient operations for each event.• Created social media marketing strategies and administered implementation for all portfolio events to increase stakeholder engagement and revenue.FISCAL OVERSIGHT & FUNDRAISING• Provided fiscal accountability for annual income portfolio including budget allocation, disbursement, reconciliation and required reporting.• Solicited individual and in-kind donations along with corporate sponsorships to support the event budgets. • Ensured regional revenue benchmarks were met, identifying gaps between individual fundraising goals and overall event targets and developing “closing the gap” strategies.STAKEHOLDER ENGAGEMENT• Developed relationships with community organizations, corporations, vendors, K-12 and university systems, as well as individuals to achieve the American Cancer Society mission. • Encouraged event volunteers to participate in legislative and public policy advocacy efforts to ensure all Americans have access to care to reduce health disparities across diverse and multicultural populations.

MARKETING ANALYSIS• Synthesized analysis of the marketplace, customers, distributions channels and competition to develop a strategic platform to increase market share of target audience trained in cloud-based technologies within the intelligence community and DoD.• Internal advocate for these insights, and the target audience, during the development and execution of organization’s marketing solutions.MARKETING STRATEGY• Provided full startup/launch, scalability planning, marketing and execution of Big Data training programs.• Built and implemented strategic marketing plan, integrating social media with trade networking, and advertising tactics to drive sales in the highly competitive Big Data and Hadoop markets.

MARKETING STRATEGY & SUPERVISION• Reported directly to the organization president to achieve strategic marketing, message and branding goals. • Led editorial, graphic design, photographic, print and online content, and printing efforts for Marketing, Meetings, and Membership departments. • Engaged organization’s membership through content, program development, and one-on-one convention networking.EVENT MANAGEMENT• Provided onsite leadership at conventions and meetings, ensuring sponsor fulfillment, organizational brand positioning; logistics planning and execution with exposition management company.RELATIONSHIP BUILDING• Established community networking connections to further development initiatives, including government representatives, media, sponsors, board members and donors.