I create meaningful communications touch-points for Model N's 1,000 person global employee base. Pooling content from across the business, I use digital, multi-media channels to get pertinent messaging out to employees at the right time through email, social media, our company intranet, and monthly digital meetings and forums. I work with key decision makers and executive leaders such as our CEO, CPO, and CMO to be their "voice," in creating strong and effective employee communications.I also lead, plan, and execute Model N's social media strategy and its tactics through channels such as LinkedIn and Twitter. From posting daily content to building an employee social advocacy program, I use social media to strengthen the Model N brand and its awareness across the Life Sciences and High Tech industries.

Led, developed, and executed company social media strategy on LinkedIn, Twitter, and Facebook. Grew social following by more than 15% YoY, increased engagement levels (i.e. engagement rate) by more than 30% YoY, and developed an internal social media advocacy program, which helped accomplish these metrics.Grew company influencer strategy from the ground up by developing relationships and generating original content with 12 key influencers in the professional services space including legal and financial services. Influencer content spanned into video, social media promotions and conversations, blogs, and live speaking engagements.

I was responsible for creating a strategy and planning content across the buyer's journey to key IT personas such as CIOs, Enterprise Architects and Developers. Personally creating content, I've helped execute numerous global marketing campaigns across Alfresco's full product portfolio (i.e. new product launches, thought leadership, influencer marketing, partner and customer communications).

I managed and optimized company-wide creative and content needs by creating an organizational structure and a process that helped produce strategic content across the entire organization. Pulling together a framework for content and the creative process, I managed an internal team of copywriters, designers and external agencies. Handling a variety of projects from global campaigns to executive communications and customer and partner marketing, I ensured that all content aligned with brand vision and overall company objectives.

Created the global content marketing strategy from the ground up, supporting overall brand mission & company marketing objectives, ensuring that all content fueled the demand-gen funnel to increase leads. I worked with sales and business development to help meet sales goals, partnering on sales enablement to stretch the content further. Throughout my tenure, I launched a brand new thought leadership content hub called stories.gettyimages.com, which I grew from nil to 100,000 unique visitors per month. I led a team of 5 individuals both in the office and remotely.

Responsible for setting the brand strategy including corporate messaging, brand marketing materials/experiences and sales materials. I served as a strategic partner to the sales team by assisting them with new client pitches and helped write a number of client proposals. During my tenure, I launched 2 major ad campaigns including the Forbes 90th Anniversary promotion and a new brand refresh campaign. I led a team of three marketers and on an on-going basis mentored junior employees.

Developed media/marketing strategies and plans for multi-million dollar brands such as HBO and COTY prestige fragrances across media such as print, TV and out-of-home. Helped create additional value for clients by negotiating added value merchandizing programs. During my tenure, I was a major contributor to a 6-month segmentation study which resulted in new brand positioning for HBO Home Video Brands. I was awarded the Jack Meyers Award for Best Media Plan for my work on the Lackawanna Blues HBO Original Film.

Managed/developed media plans across print, TV, radio, online and out-of-home advertising for Discovery Communications, helping to increase ratings. Working directly with national publications such as TIME Magazine, Newsweek, People, Entertainment Weekly and more, I strengthened relationships with them to in turn save our clients money and enhance their merchandizing programs. I managed, trained and mentored our summer interns - helping to integrate them into the media planning process.