I am a compaire/MC and Digital Marketing Specialist who has been working actively in the online environment since 1996. My expertise spans communities, audience development, SEO, SMO, PPC and other digital marketing channels. My two passions are SEO and Chocolate.I have written chapters on: Paid Search, Analytics and SEO, Measuring Social Media and general SEO for various industry publications including Econsultancy Best Practice Guides. I write a semi-regular column on search and social media, have written guest spots on various marketing websites and am an in-demand speaker at conferences around the world.I have managed an SEO hub where I taught SEO/M and helped develop peoples' skills and abilities. I have worked on social platforms to develop communities, managed online reputation, worked with PR and revolutionised the approach to SEO within different companies I have worked in. Actually, I have revolutionised the approach to both SEO and chocolate most places I have worked.After being first introduced to the internet over 30 years ago during a programming course, I went on to study social interactions via live online systems, writing my undergraduate thesis on the topic, eventually moving into the IT industry full time after relocating from Canada to the UK in 1996. I have worked within e-commerce and high tech as well as publishing and agency-side before starting my own consultancy.Obviously, my passions are SEO, Paid Search, Social Media and chocolate and as such, I blog extensively on both subjects.Specialities: Search Engine Optimisation (SEO)PPC managementsearch engine marketing (SEM)Social Media Optimization (SMO)Social Media Marketing (SMM)TrainingConference speakingOnline Marketinglist serversmail serversChocolate (eating & writing about)WineTourism around wine