With over 17 years of experience in the financial industry and 10 years in the digital marketing industry, I offer a wealth of expertise across various accounting and eCommerce fields. I have gained a comprehensive understanding of the global financial market and the digital marketing landscape, which allows me to provide founders with knowledge on the numbers to grow their business.Often, you will find that founders wear three hats: owners, and therefore, they are emotionally invested in their business but not exactly sure where their money is best spent; finance managers, driven to keep the company profitable, yet often unsure of how marketing works; and marketing managers, whose job is to grow and scale the company but often lack a comprehensive understanding of the numbers and priorities of the rest of the business to make educated decisions. I provide the synergy between these three roles to offer founders the right KPIs to grow their business.