Judith Lupatkin Bernstein Email & Phone Number

New York, NY, US

• As a seasoned marketer, I specialize in crafting comprehensive campaign strategies, innovating creative approaches, and building robust social media strategies that drive measurable results across both for-profit and.
• Craft Comprehensive Campaign Strategies: Develop detailed, actionable strategies and timelines to bring campaigns to life, ensuring seamless execution and measurable results.
• Innovate Creative and Content Strategies: Provide expert advice to develop dynamic creative and content strategies, including engaging social media content, impactful long-form pieces, and compelling promotional.
• Author Strategic Briefs: Write clear and concise creative strategy briefs that inspire and guide teams, ensuring alignment with campaign goals and brand vision.
• Enhance Brand and Communication Streams: Offer strategic advice on branding and communication, enhancing overall brand presence and messaging consistency across all platforms.
• Design Robust Social Media Strategies: Build effective social media strategies that leverage both paid and organic tactics to maximize reach and engagement.

Managing editor and writer of film, television and cultural reviews for the blog www.ReelReviewer.blogspot.com

Rockville, Maryland, US

Manage global brand strategy and operational execution across all marketing channels. Led the development and implementation of marketing programs aligned with organizational strategy. Collaborated with cross-functional senior leadership to assess departmental marketing needs, ensuring timely, on-brand, and on-message communications. - Developed and.

New York, NY, US

Lead creative development and strategy across HBO Original Programming inclusive of Print, Digital, Social and A/V- Lead the ideation and creation of core assets and transmedia extra content on top tier original programming inclusive of key art, and static and AV socialassets- Manage distribution of creative assets across teams to ensure cohesive and.

New York, NY, US

• Oversee multi-faceted marketing campaigns to establish positioning and strategic direction of HBO programming and collaborate on the development and implementation of consumer advertising and promotions to drive brand.
• Create media, creative and positioning briefs to establish key KPIs, campaign objectives and lead the briefing process.
• Use qualitative and quantitative audience insights to inform strategy and creative communications with content creators, executive producers, programmers, and talent to shape and optimize effective campaigns.
• Direct multiple external agencies in the development of media strategy, creative and digital assets, high-impact partnerships, as well as, experiential events that meets brand standards, generates awareness and drives.
• Supervise a team of coordinators, providing direction, overseeing skill development and workflow.
• Manage HBO's sponsorships with major media & cultural brands including, but not limited to the Tribeca Film Festival, Sundance Film Festival, DOC NYC, New York Film Festival and the New York Times Film Club

New York, NY, US

• Manage the development and implementation of consumer advertising and promotions to drive brand image, awareness and tune-in for HBO's Documentaries. Additional experience working on the Films, Mini-series and series
• Oversee multiple external agencies in the development of creative advertising, multi-platform media campaigns & high-impact promotions including outdoor presence, marketing and events for HBO Documentaries, Films.
• Lead the creation of the marketing/media strategy to establish positioning and strategic direction of specific films and documentaries. Develop marketing campaigns with media partners, organizations, & like-minded.
• Manage pro-social campaigns in conjunction with Documentary Features across multiple platforms and in conjunction with numerous outside organizations and internal departments
• Manage HBO's sponsorship with major media & cultural brands including, but not limited to the Sundance Film Festival, DOC NYC, New York Film Festival and the New York Times
• Facilitate high-impact promotions including experiential activations, guerilla stunts, and brand partnerships to drive awareness and engagement among consumers, influencers, and press at a number of prominent cultural.

New York, NY, US

New York City, NY, US

• Develop and execute pro-social campaigns across all NBC LM Markets for NBCU tentpole initiatives
• Oversee launch of B2B website, managing copy and video deliverables
• Manage execution of and approve creative for O-and-O “sizzle reels”
• Coordinate branding campaigns for NBC O-and-Os; work with NBC Artworks and outside creative agency for on-air elements
• Write Greenlight Forms for NBC Nonstop shows, ensuring that developed programs are in line with LM marketing strategy
• Approve creative for on-air, out-of-home and online components for Daytime marketing campaigns

New York City, NY, US

• Organize strategy & development off-sites for senior staff
• Plan and implement events for USA employees
• Coordinator for World Wrestling Entertainment ticketing and event planning for NBCU and WWE executives
• Work cross-channel with Syfy network managing events, rebrand, and consumer-facing promotions

New York City, NY, US

• Corporate Communications
• Tracked press coverage regarding NBCU developments and posted them to internal company homepage
• Prepared pre-interview materials for Chairman Bob Wright and NBCU CEO and President Jeff ZuckerUSA Network
• Researched and formatted USA Network press clips and distributed to top executives
• Facilitated photo opportunities with talent at USA events
• Edited press releases and show synopses and pitched story ideas to entertainment outlets Saturday Night Live

New York, NY, US

• Created, transmitted and revised media proposals and orders
• Arranged sales support materials to be presented to media buyers

Ma, Cinema Studies

Ba, American Studies, Journalism

Education record

Education record