• Increased follower count organically by 36% in the first semester and 58% year-over-year by accurately identifying target market segments and personas, on Instagram.• Enhanced content engagement by 57% through strategic content planning and scheduling tailored to brand requirements.• Developed a monthly subscription platform, integrating payment and management services seamlessly into the company's website through Shopify.

• Managed a cost-effective paid campaign for the 2022 Fair, reaching over 512,649 users atan average cost of $0.2 MXN per interaction, utilizing strategic budget allocation andprecise market segmentation.• Planned attendance at the 2022 Municipal Fair to 6,000 through digital content strategies for 31 events, in collaboration with the organizing committee and 12 municipal departments.• Planned content creation for every event, according to story, reel, or post, including copywriting for major engagement.• Supervised the 2022 Fair's opening event, attracting over 1,500 attendees through effective communication and teamwork across municipal departments.

• Managed SEO-driven content, incorporating strategic keywords and backlinks to improve search engine rankings and visibility.• Optimized link structures to enhance search performance, focusing on user-friendly andsearch engine-friendly navigation.• Increased web page lead generation from 0 to 6 and improved business response time by 75% by integrating a service quotation form with customer service, utilizing WordPress and Elementor.• Improved website accessibility by 91% as per Google's PageSpeed Insights through the implementation of responsive web design, ensuring optimal viewing across various devices.

• Coordinates supplier purchasing and in-store merchandise distribution by performing statistical analysis of historical sales data, pinpointing high-demand and underperforming products.• Improved sales of previously low-demand products by 2000% through the developmentand implementation of a targeted exclusive product and package catalog for business clients.• Enhanced the company's visual merchandising approach by researching and integrating best practices from industry-leading competitors, utilizing a combination of mystery shopping and benchmark analysis of theme parks and product presentations.

• Reduced 70% response time for the department by designing and implementing a standard response protocol enhanced with Facebook automated responses.• Improved the department's complaints by designing and implementing a crisis responseprotocol, using a direct communication system with incident managers to address issues and a system for collecting evidence and sensitive information while maintaining the confidentiality of cases.

Diseño y gestión de estrategias de marketingCreación y edición de contenido visual y audiovisualFotografía de productos y serviciosReporte y análisis de KPI's