Judith Gonzalez Email & Phone Number

Puebla, Mexico

Fresno, California, Estados Unidos

• Increased follower count organically by 36% in the first semester and 58% year-over-year by accurately identifying target market segments and personas, on Instagram.
• Enhanced content engagement by 57% through strategic content planning and scheduling tailored to brand requirements.
• Developed a monthly subscription platform, integrating payment and management services seamlessly into the company's website through Shopify.

Tlaxco, Tlaxcala, México

• Managed a cost-effective paid campaign for the 2022 Fair, reaching over 512,649 users atan average cost of $0.2 MXN per interaction, utilizing strategic budget allocation andprecise market segmentation.
• Planned attendance at the 2022 Municipal Fair to 6,000 through digital content strategies for 31 events, in collaboration with the organizing committee and 12 municipal departments.
• Planned content creation for every event, according to story, reel, or post, including copywriting for major engagement.
• Supervised the 2022 Fair's opening event, attracting over 1,500 attendees through effective communication and teamwork across municipal departments.

Puebla, México

• Managed SEO-driven content, incorporating strategic keywords and backlinks to improve search engine rankings and visibility.
• Optimized link structures to enhance search performance, focusing on user-friendly andsearch engine-friendly navigation.
• Increased web page lead generation from 0 to 6 and improved business response time by 75% by integrating a service quotation form with customer service, utilizing WordPress and Elementor.
• Improved website accessibility by 91% as per Google's PageSpeed Insights through the implementation of responsive web design, ensuring optimal viewing across various devices.

Puebla, México

• Coordinates supplier purchasing and in-store merchandise distribution by performing statistical analysis of historical sales data, pinpointing high-demand and underperforming products.
• Improved sales of previously low-demand products by 2000% through the developmentand implementation of a targeted exclusive product and package catalog for business clients.
• Enhanced the company's visual merchandising approach by researching and integrating best practices from industry-leading competitors, utilizing a combination of mystery shopping and benchmark analysis of theme parks.

México

• Reduced 70% response time for the department by designing and implementing a standard response protocol enhanced with Facebook automated responses.
• Improved the department's complaints by designing and implementing a crisis responseprotocol, using a direct communication system with incident managers to address issues and a system for collecting evidence and.

Puebla, México

Diseño y gestión de estrategias de marketingCreación y edición de contenido visual y audiovisualFotografía de productos y serviciosReporte y análisis de KPI's

Mercadotecnia Y Medios Digitales, Mercadotecnia Y Medios Digitales

Business Administration