Founder of Aim Company, an independent consulting & interim management company for profit and non-profit organisations. Specialized in change management, marketing & sales strategy and customer relations management.Expertise:Change- and interim management:International business development and growth strategies, (re)organization of departments/teams and business processes. (Digital)Marketing and sales strategy:Development and implementation of strategic (international) marketing and sales plans.Customer relations management:Improvement of customer orientation and ROI through development of Data & CRM strategies in order to increase retention and focused sales and marketing actions.(Global) Project management: Development and management of large / international projects.

Responsible for the development of the Data Strategy and organisation. Applying datamining, analyses and machine learning to produce insights on young people's needs in countries with restrictive settings. Gathering and analyzing data to counter media manipulation and improving engagement strategies. Ensuring an innovative digital information strategy to bring about and to measure social change and map the value of RNW Media's digital data. Advising and ensuring implementation of compliance to the European data privacy regulations (GDPR and e-Privacy).

Responsible for the development and growth of the international business of Top Employers Institute and the Global and Continental Top Employer programmes in Europe, Middle East, Africa, APAC, North America and South America; reporting to CEO; responsible for expanding the global footprint and increasing sales revenue; development of a Global Sales Team, processes and communication; global marketing strategy. Results: clear sales and pricing strategy, double digit growth of customers, doubling the sales revenue within 2 years, stable and professional sales team, clear sales and customer communication processes, reporting tools, increased NPS in all continents.

Development of a customer acquisition & retention strategy.

Project management of global Elsevier S&T branding project and responsible for PR/media relations.

Development and implementation of acquisition and retention strategy and customer engagement marketing. Interim management of the Marketing Intelligence department.

Customer research project.

Europeana (www.europeana.eu) enables people to explore the digital resources of Europe's museums, libraries, archives and audiovisual collections. Europeana aims to engage people with Europe's cultural heritage online.Marketing consultancy assignment: market and end user research and development of a marketing strategy.

Reorganization of the global marketing departments of Elsevier's Corporate Markets division (markets: PharmaBiotech, Energy & Technology)

Consultancy and project management of several strategic marketing projects for Elsevier Science&Technology divisions: Academic & Government and Corporate Markets.E.g brand (re)positioning, portfolio positioning & strategy, marketing strategy & (e-) campaigns.

- Business development Academic & Government markets worldwide, - Development of marketing plans & concepts for online content products, - Implementing lead generation & qualification programs to increase sales, - Market research to increase customer insight, - Development of new online marketing strategy & campaigns for online content products (increasing brand awareness and driving usage), - Development and implementation of a centralized marketing strategy and new marketing organization - Accent Nomination 2009, category BtB, by SAN (Stichting Adverteerdersjury Nederland) for viral marketing campaign.

Consultancy cross media concept