Judy Rice

Judy Rice Email and Phone Number

Retired strategic marketing executive with deep industry knowledge in health care and insurance.
Judy Rice's Location
Ellicott City, Maryland, United States, United States
Judy Rice's Contact Details
About Judy Rice

Experienced, strategic and creative executive with demonstrated success in communications and marketing initiatives that build institutional awareness and consumer preference. Deep industry experience in health care and insurance and knowledge of marketing to the 50+ consumer. Master’s degrees in journalism and health administration. Specialties: Marketing Strategy & Planning, Sales Channel Development, Advertising, Marketing Communications, Direct Marketing, B2C and B2B Marketing, Competitive Intelligence, Product Development and Differentiation, Sales & Retention Support.Interested in serving as a board member for mission-driven non-profit organization or innovative health-related company.

Judy Rice's Current Company Details

Retired strategic marketing executive with deep industry knowledge in health care and insurance.
Judy Rice Work Experience Details
  • Aarp Services Inc.
    Director, Health Care Marketing
    Aarp Services Inc. Aug 2006 - Jan 2015
    Washington, Dc
    Provided strategic direction, quality control and financial oversight of marketing programs for AARP member health product and services offerings. Oversaw marketing managers who collectively managed provider marketing plans and budgets of >$350 million. Products included Medicare plans that insure >25% of eligible beneficiaries in the country and contribute >$300 million in annual royalties to AARP. Drove strategies to retain more than 10 million customers in AARP-branded products, increase member engagement with AARP, member loyalty and likelihood to recommend.•Monitored performance across all channels for effectiveness; recommended reallocation of marketing budgets based on results and in-market tests. •Responsible for ensuring that AARP value proposition was communicated in all efforts.•Provided marketing strategy and support for onboarding three new insurance products within six months (Medicare Advantage plans, Long-term care insurance and individual major medical insurance)•Led marketing collaboration with Distribution team in launching the organization’s first agent distribution channel
  • Staywell (Formerly Krames Staywell)
    Director Of Marketing
    Staywell (Formerly Krames Staywell) Jan 2005 - Aug 2006
    Yardley, Pa
    Headed marketing programs for company providing custom online and print consumer health publishing services to employers, hospitals and health systems, disease management companies, retail pharmacies and health plans. The products help client organizations to cost-effectively market to and/or influence the health behaviors of individuals.
  • Unitedhealthcare
    Regional Marketing Director
    Unitedhealthcare May 2003 - Oct 2004
    New York City
    Marketing Director for the Key Accounts line of business of Fortune 100 national employee group benefits company. Previously Marketing Director for East Region. Developed strategic marketing plans for each market in support of sales growth and retention. Supported distribution channel strategies and incentive initiatives. Direct marketing support for new product launches, customer relationship management and market expansions.
  • Aetna
    Regional Marketing Manager
    Aetna 1997 - 2003
    New York City
    Head of marketing for New York, Northern New Jersey and New England for leading national managed care and group benefits company. Directed wide range of marketing programs for health, dental and group insurance benefits. Provided leadership to regional markets and business segments by developing and executing sales support strategies and marketing plans. Drove performance of several areas: competitive intelligence/product development, print/fulfillment, marketing project management, event sponsorships, advertising and marketing communications.
  • Monmouth Medical Center
    Vice President, Marketing And Public Relations
    Monmouth Medical Center 1993 - 1997
  • Roswell Park Cancer Institute
    Director Of Marketing And Communications
    Roswell Park Cancer Institute 1987 - 1992
    Buffalo, Ny

Judy Rice Skills

Healthcare Marketing Strategy Nonprofits Marketing Communications Direct Marketing Marketing Management Advertising Product Marketing Customer Retention Brand Management Branding And Identity Brand Awareness Product Differentiation Competitive Differentiation Health Insurance Long Term Care Insurance Collaborative Leadership Cross Functional Collaborations Face To Face Sales Support B2b Marketing Strategy Program Management Leadership Public Relations Marketing

Judy Rice Education Details

Frequently Asked Questions about Judy Rice

What is Judy Rice's role at the current company?

Judy Rice's current role is Retired strategic marketing executive with deep industry knowledge in health care and insurance..

What is Judy Rice's email address?

Judy Rice's email address is jr****@****arp.org

What is Judy Rice's direct phone number?

Judy Rice's direct phone number is +120243*****

What schools did Judy Rice attend?

Judy Rice attended Virginia Commonwealth University, Northwestern University.

What skills is Judy Rice known for?

Judy Rice has skills like Healthcare, Marketing Strategy, Nonprofits, Marketing Communications, Direct Marketing, Marketing Management, Advertising, Product Marketing, Customer Retention, Brand Management, Branding And Identity, Brand Awareness.

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