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Experienced, strategic and creative executive with demonstrated success in communications and marketing initiatives that build institutional awareness and consumer preference. Deep industry experience in health care and insurance and knowledge of marketing to the 50+ consumer. Master’s degrees in journalism and health administration. Specialties: Marketing Strategy & Planning, Sales Channel Development, Advertising, Marketing Communications, Direct Marketing, B2C and B2B Marketing, Competitive Intelligence, Product Development and Differentiation, Sales & Retention Support.Interested in serving as a board member for mission-driven non-profit organization or innovative health-related company.
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Director, Health Care MarketingAarp Services Inc. Aug 2006 - Jan 2015Washington, DcProvided strategic direction, quality control and financial oversight of marketing programs for AARP member health product and services offerings. Oversaw marketing managers who collectively managed provider marketing plans and budgets of >$350 million. Products included Medicare plans that insure >25% of eligible beneficiaries in the country and contribute >$300 million in annual royalties to AARP. Drove strategies to retain more than 10 million customers in AARP-branded products, increase member engagement with AARP, member loyalty and likelihood to recommend.•Monitored performance across all channels for effectiveness; recommended reallocation of marketing budgets based on results and in-market tests. •Responsible for ensuring that AARP value proposition was communicated in all efforts.•Provided marketing strategy and support for onboarding three new insurance products within six months (Medicare Advantage plans, Long-term care insurance and individual major medical insurance)•Led marketing collaboration with Distribution team in launching the organization’s first agent distribution channel -
Director Of MarketingStaywell (Formerly Krames Staywell) Jan 2005 - Aug 2006Yardley, PaHeaded marketing programs for company providing custom online and print consumer health publishing services to employers, hospitals and health systems, disease management companies, retail pharmacies and health plans. The products help client organizations to cost-effectively market to and/or influence the health behaviors of individuals.
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Regional Marketing DirectorUnitedhealthcare May 2003 - Oct 2004New York CityMarketing Director for the Key Accounts line of business of Fortune 100 national employee group benefits company. Previously Marketing Director for East Region. Developed strategic marketing plans for each market in support of sales growth and retention. Supported distribution channel strategies and incentive initiatives. Direct marketing support for new product launches, customer relationship management and market expansions. -
Regional Marketing ManagerAetna 1997 - 2003New York CityHead of marketing for New York, Northern New Jersey and New England for leading national managed care and group benefits company. Directed wide range of marketing programs for health, dental and group insurance benefits. Provided leadership to regional markets and business segments by developing and executing sales support strategies and marketing plans. Drove performance of several areas: competitive intelligence/product development, print/fulfillment, marketing project management, event sponsorships, advertising and marketing communications. -
Vice President, Marketing And Public RelationsMonmouth Medical Center 1993 - 1997 -
Director Of Marketing And CommunicationsRoswell Park Cancer Institute 1987 - 1992Buffalo, Ny
Judy Rice Skills
Judy Rice Education Details
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Health Administration -
Journalism
Frequently Asked Questions about Judy Rice
What is Judy Rice's role at the current company?
Judy Rice's current role is Retired strategic marketing executive with deep industry knowledge in health care and insurance..
What is Judy Rice's email address?
Judy Rice's email address is jr****@****arp.org
What is Judy Rice's direct phone number?
Judy Rice's direct phone number is +120243*****
What schools did Judy Rice attend?
Judy Rice attended Virginia Commonwealth University, Northwestern University.
What skills is Judy Rice known for?
Judy Rice has skills like Healthcare, Marketing Strategy, Nonprofits, Marketing Communications, Direct Marketing, Marketing Management, Advertising, Product Marketing, Customer Retention, Brand Management, Branding And Identity, Brand Awareness.
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