I designed evening wear for a Miss Universe contestant 👕I globe-trotted around the world, jumping from city-to-city🚀I was a fly-on-the-wall during my dad’s sales calls 📞I opened doors to the possibilities of higher education 📚I sold flat-pack furniture with truckloads of inspiration and allen keys ❤️I got creative in retail store management and visual merchandising 🙋Who am I?Turns out my true calling is to be a marketer 🎯Here I am 10 years on and I’m still loving all things marketing and PR. With a passion.The favourite part of my job is helping brands connect with their customers on an emotional level 📢I've been able to drive brand authenticity and cultivate a positive customer experience by:👉 creating connections👉 building communities 👉 sharing experiences.I love this quote from Sun Tzu, "Tactics without strategy is the noise before defeat." It's so important to me that each marketing activity and campaign is audience-centered, has a goal and a strategy behind it 🎖 Having a budget helps too!In addition to crafting cross-channel digital marketing and communication strategies, I:👌 produce tactical and above-the-line campaigns👌 spearhead PR efforts👌 dabble in a little guerilla marketing👌 leverage social media tools to trigger brand exposure and uncover what makes a brand unique 😎Get in touch with me if you're keen to learn how I can work with your business.