Judith Silva Email & Phone Number

Brisbane City, QLD, AU

Plan, execute and lead corporate communication campaigns across a group of integrated public relations agencies comprised of Cole Lawson Communication (B2B) and We Are Brooklyn (consumer). From value propositions, customer insights, customer journey mapping to full funnel creative campaigns, content development and bespoke events - my focus is on.

Own and drive demand generation campaigns mapped to the different stages of the buyer journey and optimised for Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO). Improve customer segmentation to better tailor communications and content that maximise impact, drive consideration, enhance audience engagement and increase conversion.

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

Led the high priority digital redevelopment of Austrade’s corporate website with a focus on project planning and scoping, project implementation and delivery, and service alignment. Established and maintained robust and effective working relationships with key Business Channel Partner stakeholders to deliver digital solutions that are on time, on budget.

Brisbane, Queensland, Australia

Planned and developed demand-generating marketing strategies and campaigns to build awareness and brand equity while promoting Australia and Australian capability to an international audience. This was achieved through performance and direct response marketing, optimizing campaigns, ad sets and creative assets towards agreed KPIs while finding new avenues.

Brisbane, Queensland, Australia

Developed, implemented and evaluated marketing and communication strategies, tactical campaigns and initiatives for programs within local government. Utilised a digital marketing approach to reinforce and implement Council’s corporate brand strategy and narrative, while ensuring all strategies developed demonstrate efficiencies and ROI.

Ipswich, Queensland, Australia

Key focus was on the development and delivery of priority projects. Responsibilities included B2B and B2C strategic marketing and communications planning, stakeholder engagement and resource management while ensuring measurable outcomes across a variety of key projects within defined time frames.

Brisbane, Queensland, Australia

Developed, executed and reviewed B2B and B2C marketing plans and strategies aimed at driving student enrolments through acquisition, progression, retention and awareness in line with organisational goals in a commercialised business environment.

Brisbane, Queensland, Australia

Ensured a 40% growth of B2B client base by developing corporate communication strategies, media programs, sales collateral & social media content targeting customers across a diverse range of industries.

Logan, Queensland, Australia

Developed & implemented strategic multi-channel annual marketing plans aimed at increasing foot traffic & sales turnover, while ensuring KPIs were met. Created connection density via campaigns that resulted in more visibility and connections, to create a higher sales close rate.

Singapore & Malaysia

Developed & facilitated the organisation's brand awareness by implementing media relation’s strategies, developing thought leadership platforms & participating in message development across two major regional media markets.

Singapore

Implemented segmentation systems that identified clones of most valuable customers in a range of available customer loyalty databases, leading to 10 % point gain in retention for loyalty program & 15 % reduction in marketing for direct mail.

Certified Digital Marketing Professional

Endorsed by the Australian Marketing Institute, this course has armed me with cutting-edge digital marketing and soft skills, such as.

Master Of Business Administration (M.B.A.), Marketing Management

My study discussed the importance and strategic role of marketing in today’s globalised business environment. It explored the importance.

Certificate Of Achievement, Big Data Analytics: Opportunities, Challenges And The Future

This course investigated big data analytics and its applications. Topics covered included the key concepts of big data analytics; the.

Certificate Of Achievement, Introduction To Psychology: Developmental Psychology

This course explored the three phases of development over a human lifespan: physical, cognitive and social development; and considered the.

Certificate Of Achievement, Business Futures: Understanding Omni-Channel Retailing And Supply Chains

This course outlined the benefits and issues arising from operating in an omni-channel environment, discussed the implications for.

Certificate Of Achievement, Competitive Advantage: Using Information To Build Business Success

This course looked at the value of information to business and how competitive advantage can be gained through the use of data. I examined.

Certificate Of Achievement, Investigating Innovation

This course examined why one should innovate and how innovation can be part of everyday life. I learnt about different types and popular.

Certificate Of Achievement, Digital Skills: Web Analytics

This course delved into the basics of analytics and why they are important for business. It identified the different types of analytics.

Certificate Of Achievement, How To Create Great Content Online

This course explored the value of delivering the right message to the right audience at the right time, and considered the importance of.

Certificate, Event Marketing Strategy

The course was designed to expand my skills and demonstrate expertise in understanding the need for content and audience engagement in a.

Certificate, Data Presentation Bootcamp

The bootcamp unpacked what makes a good data presentation; how to tell a story with data; how to create data visualisations; how to.

Graduate Diploma In Management, Marketing

Topics covered included: International Business, Integrated Marketing Communication, New Product Management, Business to Business Marketing

Graduate Certificate In Management, Marketing

My core study covered: Leadership, Marketing Management, Corporate Governance, Operations Management, Financial Management, Strategic.

Certificate Of Achievement, Digital Skills: Digital Marketing

The course discussed digital marketing strategies, including display advertising, pay per click advertising and search engine.

Data Explorers & Storytellers, Digital Capability

This course touched on the latest principles, concepts, tools and techniques to build and influence the development of a successful data.

Certificate, Public Relations

My study combined core communication and marketing principles that helped hone my writing skills and develop sound understanding of media.