Lead art direction for WEBTOON's in-app campaigns and brand strategies, ensuring timely and high-quality deliverables.Develop and update design guidelines to increase user readership and engagement.Successfully launched US WEBTOON's first annual April Fool's Day campaign in 2021, collaborating with various departments to implement WEBTOON's creative, fun, and diverse culture in the campaign's art direction.Make design decisions and provide detailed feedback on visual hierarchy, typography, and design thinking while reflecting brand guidelines and stakeholder feedback across all deliverables.Manage multiple projects under tight deadlines across designers.Conduct in-depth research on social trends, local culture, and design market to deliver engaging content.

A/B tested pop-ups to improve series engagement, resulting in increased click-through rates. Collaborated in cross-functional design research to identify popular design trends for platform banners, leading to a significant increase in click-through rates for Indonesia WEBTOON.Built WEBTOON's Lifecycle Management Design Team and mentored seven interns to foster a collaborative environment.

Effectively used Adobe Creative Suite, from Photoshop to After Effects, to create compelling marketing materials and engaging social visuals.Produced WEBTOON Explainers and WEBTOON Discover More videos to captivate the target audience and provide information for aspiring creators.

Managed payroll processing for a diverse portfolio of clients and agencies, ensuring accurate and timely compensation for employees.

Translated a range of high-profile mobile games from Korean to English, including renowned titles such as Aion, Blade & Soul, Dynasty Warriors, Durango: Wild Lands, and Maple Story, ensuring seamless gameplay and preserving the essence of the original content.Localized internal documents, patents, and notaries, adapting critical information to facilitate efficient communication within the company's global framework.Leveraged a profound understanding of cultural nuances to adapt in-game content, dialogues, and narratives, creating an immersive experience for English-speaking players while retaining the essence of the original Korean version.Utilized industry-specific software and tools to streamline the translation workflow.

Collaborated with filmmakers, directors, and writers and authored an award-winning short film as a dedicated screenwriter.

Crafted coverage reports for feature scripts, offering detailed analysis of the script's plot, characters, themes, and potential market appeal.

Conducted comprehensive analysis of numerous feature scripts and novels, evaluating each product's inherent value. Developed detailed synopses, constructive improvement notes, and assessed potential market viability, contributing to informed decision-making.Proficiently managed administrative responsibilities, including providing coverage for assistants, rolling calls, managing phone sheets, and conducting client research. Ensured seamless day-to-day operations and effective support for team members.