Develop strategic national marketing plans for niches and service lines that align with business objectives and goals.Research and analyze market data to formulate key strategies and targeted campaigns.Ensure effective integration of marketing plans that are in line with national business plans.Develop content marketing and thought leadership components.

Translate business objectives into strategically integrated marketing plans and budgets for multiple client groups and business units within the firm.Effectively plan and execute marketing tactics - evaluate Key Performance Indicators (KPIs) and Return On Investment (ROI) metrics with a focus on revenue generation.Develop and maintain strong relationships with key internal and external stakeholders and clients, always focusing on the overall objectives and growth targets.

Strategic planning of marketing resources and activities.Implementation and coordination of Friesens branding.Conduct market studies and surveys.Handle all PR activities (online, print, social media).Implement and grow CRM within the sales team, including training, support and control of use.Develop and manage marketing initiatives to grow the company’s business objectives.Define new target markets, create full marketing campaigns, track and control the ROI.

Organization of trade shows worldwide.Internal and external event management.Coordination of marketing campaigns.Establishing marketing strategies with full budget outline and control.