Worked on The Crisp Network, initiated Beirut operations focusing on MENA. Grew the platform to reach 18M Arab Millennial monthly, including 1.4M organic follower.

VEEZ Interactive specialises in consulting media agencies and world class brands achieve excellence in marketing strategy, creative solutions, media management and marketing analytics.

○ Product Manager for shahid.net, the first catch up TV service in the Middle East: ○ Achieved new product and usability features which improved the customer offering by identifying opportunities for improvement on my own initiative.○ Gained extensive experience in record keeping by documenting, defining and articulating new requirements. This meant being able to successfully translate technical product requirement documents into something that could be understood by all, thereby driving projects to completion. ○ Incredible levels of focus on every aspect of the user experience, so that the customer offering met their needs and expectations as the first priority in the definition of technical requirements. ○ Independently led projects involving highly complex features or components. ○ Built business success by developing Shahid’s road-map so that business needs and the demands of the market coincided, often liaising with the business unit and the operations team to achieve results.○ Led on the digital strategy that helped to prioritized the tactical initiatives for Shahid.net by providing analysis and reporting on industry trends.○ Took charge of the day-to-day operations and launches, running the content and project management teams. ○ Garnered further business success by defining, tracking and improving key product metrics. ○ Future proofed the business by conducting competitive analysis and identifying areas for differentiation in the product offering by working closely with the digital marketing department.○ Developed streamlined approaches to working by taking a cross functional operation with all the relevant teams to ensure delivery.○ Led on third-party product evaluation and integration.

○ Successfully created a network of local servers built directly with ISPs to handle content delivery. ○ Created a thriving business model by integrated the private streaming network with other service providers to scale and handle a large number of viewers.

○ Created a hugely successful long-term business strategy and product plans. ○ Led on web development strategies with external vendors. ○ Took charge of initiating backup plans, emergency strategies for service failure, a plan for a new website and a concept for an iPad/iPhone application. ○ Improved key business work flows by focussing on new ways for the content to work, including an integration between the Satellite Playout system and the website CMS.