Experienced marketing strategist working to unlock brand potential and drive growth through insights, collaboration, and innovative thinking. Primary focus: customer engagement and loyalty, new product development, market segmentation.30-years of experience leading complex projects
Catalyst Conversations
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PrincipalCatalyst Conversations Mar 2021 - PresentSupporting efforts to drive business success and accelerate action. Experienced researcher focused on informing strategic decisions and activating insights - Research consultant- Executive interviews- Customer visits- Workshop facilitation
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Vp, Travel & Entertainment Practice LeadChadwick Martin Bailey Nov 1992 - Nov 2020Boston , Ma, Us- Worked with industry leaders in hotel and cruise, entertainment and media to gather information from customers and prospects on motivations, behaviors and unmet needs. - Focused on strategic studies to support action on range of business objectives: developing new products & loyalty program benefits, prioritizing guest experience 'moments that matter,' identifying opportunities in path-to-purchase and highlighting permission areas for brand extension/engagement. - Methodology aligned to objectives; projects often included open-ended, social psychology-based, exploratory and/or complex advanced analytics. - Results deliver confidence and drive end-user engagement; workshops, storytelling and 'what if' simulators.
Judy Melanson Education Details
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Babson - F.W. Olin Graduate School Of BusinessMarketing -
Boston College Carroll School Of ManagementMarketing -
Newtown High
Frequently Asked Questions about Judy Melanson
What company does Judy Melanson work for?
Judy Melanson works for Catalyst Conversations
What is Judy Melanson's role at the current company?
Judy Melanson's current role is Brand Strategist • Data Driven • Action Accelerant.
What schools did Judy Melanson attend?
Judy Melanson attended Babson - F.w. Olin Graduate School Of Business, Boston College Carroll School Of Management, Newtown High.
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