Judy Melanson

Judy Melanson Email and Phone Number

Brand Strategist • Data Driven • Action Accelerant @
Judy Melanson's Location
Boston, Massachusetts, United States, United States
About Judy Melanson

Experienced marketing strategist working to unlock brand potential and drive growth through insights, collaboration, and innovative thinking. Primary focus: customer engagement and loyalty, new product development, market segmentation.30-years of experience leading complex projects

Judy Melanson's Current Company Details
Catalyst Conversations

Catalyst Conversations

Brand Strategist • Data Driven • Action Accelerant
Judy Melanson Work Experience Details
  • Catalyst Conversations
    Principal
    Catalyst Conversations Mar 2021 - Present
    Supporting efforts to drive business success and accelerate action. Experienced researcher focused on informing strategic decisions and activating insights - Research consultant- Executive interviews- Customer visits- Workshop facilitation
  • Chadwick Martin Bailey
    Vp, Travel & Entertainment Practice Lead
    Chadwick Martin Bailey Nov 1992 - Nov 2020
    Boston , Ma, Us
    - Worked with industry leaders in hotel and cruise, entertainment and media to gather information from customers and prospects on motivations, behaviors and unmet needs. - Focused on strategic studies to support action on range of business objectives: developing new products & loyalty program benefits, prioritizing guest experience 'moments that matter,' identifying opportunities in path-to-purchase and highlighting permission areas for brand extension/engagement. - Methodology aligned to objectives; projects often included open-ended, social psychology-based, exploratory and/or complex advanced analytics. - Results deliver confidence and drive end-user engagement; workshops, storytelling and 'what if' simulators.

Judy Melanson Education Details

  • Babson - F.W. Olin Graduate School Of Business
    Babson - F.W. Olin Graduate School Of Business
    Marketing
  • Boston College Carroll School Of Management
    Boston College Carroll School Of Management
    Marketing
  • Newtown High
    Newtown High

Frequently Asked Questions about Judy Melanson

What company does Judy Melanson work for?

Judy Melanson works for Catalyst Conversations

What is Judy Melanson's role at the current company?

Judy Melanson's current role is Brand Strategist • Data Driven • Action Accelerant.

What schools did Judy Melanson attend?

Judy Melanson attended Babson - F.w. Olin Graduate School Of Business, Boston College Carroll School Of Management, Newtown High.

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