Judy Musgrove, Acc, Nbc-Hwc Email and Phone Number

Creative leader responsible for driving marketing and communications strategies for the company. This position is responsible for overall content marketing, brand awareness, market education, public relations and the ongoing delivery of clear, concise internal and external communications. A liaison with internal teams and outside partners, drive key priorities and brand objectives and oversee the development and distribution of print, electronic and digital media. Report directly to the CEO.The Essential Functions of the position include: Manage policyholder communications strategies across all areas of the company to maximize the value generated from our contact databaseWork with all divisions of the company to develop and disseminate all internal and external communicationsOversee development of advertisement copy, brochures, annual report, newsletters, and other print materialsAssist in developing educational and marketing presentations and oversee development of internal training and communication materialsManage website design and content, as well as social media brand presenceEstablish, monitor and maintain brand standards in all external communicationsManage production of materials for policyholder education, sales and marketing effortsInteract with Board of Directors and Senior Management on a regular basisManage logistics of direct mail and email campaigns throughout the year and track effectiveness and successNegotiate best pricing on print, design, promotional and direct mail campaigns to meet specific budgetary needs

Oversees strategic marketing and brand development for leading global building products company with $3.1 billion in revenue with 18 manufacturing plants in North and South America (4 countries). A key member of the marketing leadership team responsible for formulating strategic direction to support all growth strategies, overseeing major financial management and new product development initiatives. Full accountability for leading all of the United States and Canada’s sales operations, OSB and corporate marketing groups, with responsibility for over $20 million in operating expenses. Report to the Executive Vice President of Sales & Marketing.

 Responsible for developing and executing strategic, integrated marketing and communications programs for the company to include traditional and digital marketing approaches, interactive presence, sponsorships, public relations and corporate tradeshows. P&L accountability for $1.0 billion OSB business, delivering 25% revenue growth in a difficult, flat builder economy. Managed marketing budgets exceeding $10 million across three primary product lines, including responsibility for all new product development. Reduced operating expenses by over 50% in four years while increasing marketing spend efficiency by 90%. Realized a 10% market share improvement during tenure in this position.  Re-aligned flooring brands to better target market opportunities. Realized doubled sales for LP TopNotch350. Drive all aspects of product development efforts for major new initiatives including stage gate process, pro forma, budgets and market assessments. Recently launched the LP FlameBlock product, producing improved annual revenue of over $10 million. Identified new key furniture panel product, which launched a new market segment for the company. Managed the development and introduction of this new product, resulting in an additional $47 million in annual revenue over two years.  Successfully negotiated exclusive product usage agreements with several national builders (ground breaking in panels/lumber arena). Negotiated a supply agreement with KB Home which drove$2 million improved annual margin for LP TechShield. Creatively initiated program with 84 Lumber in Florida growing LP TechShield from zero to $65 million in annual sales. Initiated quantitative customer research and feedback systems to develop stronger focus on customer service within LP. Developed and launched successful “LP by Me” customer service platform for entire company. This customer focused program is now integrated throughout organization and monitored monthly for optimization.

 Responsibility for all strategic marketing activities for four key businesses, including positioning, placement and resource allocation. Successfully integrated all communications, advertising and market presence, contributing $300 million in incremental profit. Led business case development for $100 million company investment in LP Field naming rights partnership. Created all new branding, logos, promotion and entertainment plans for launch; managed first three seasons.  Designed and implemented cross-business media plan resulting in $2 million savings in media spend through coordinated execution and value add. Managed LP’s introduction to TV marketing. Managed and implemented all of LP’s strategic vendor programs, reducing spend by more than 25% while establishing strong relationships with key marketing suppliers.

 Responsibility for developing and training international sales organization. Drove a 5% market share improvement during time in role. Managed a staff of 6 Ph.D. level engineers responsible for sales and market development worldwide, including matrix responsibility for all global engineers. Personally presented to telecom executives in England, Germany, Spain, France, Taiwan, Brazil, Canada and Mexico to initiate Corning Optical Fiber in their company networks.  Selected to lead a targeted fiber-to-home customer initiative, gaining $500 million in additional sales over six months.

 Developed two value propositions for Corning Incorporated in optical fiber products, contributing more than $160 million in new sales for company. Accountable for market analysis of the local telecom markets in North America. My statistical modeling to estimate current and future annual fiber needs was adopted by the company as the standard process for forecasting.  Managed and developed a staff of 10 analysts and Ph.D. level development engineers responsible for a wide variety of market and technical duties including product development, value modeling, market analysis, pricing, network consultation, and market development.

 Developed, deployed & managed medical support for all multi-national forces in Bosnia, including air & ground evacuation, lab, x-ray, dental, advanced imaging, logistics & supply, telemedicine, multi-level hospitalization, anthrax, medical surveillance, professional and paraprofessional staffing, and operational medical support for 7,000 US soldiers and over 10,000 multinational soldiers. Recognized as the Best Medical Officer in the U.S. Army, in particular for the superior coordination of medical plans with tactical plans. Responsible for the 1st Cavalry Division combat health support plans for over 20,000 deployable soldiers. Represented the medical function on the Division Staff, determining requirements for and allocation of medical assets. Responsible for manning the Emergency Operations Center in times of conflict, terrorist actions & natural disasters as well as for educating Division leadership on medical issues ranging from medical resupply, evacuation, dental support, blood management and battlefield surgical intervention. Created & executed health care plans for top secret war criminal capture activities, including assessments, treatment, hospitalization, and evacuation.

 Responsible for the Department of Psychiatry including 30 staff physicians, 35 residents/fellows, and 70 paraprofessional/support staff as well as 2 inpatient units, a partial hospitalization program, psychiatric consultation-liaison, psychiatry educational training & research, child & adolescent psychiatry and outpatient services with a $2.7 million budget. Represented Department of Psychiatry on Medical Operations Council at the hospital involving issues such as patient flow, TRICARE, space allocation, & outcomes measurements. Planned, executed construction of new mental health facility including moving 2 outpatient clinics and 2 psychiatric services; responsibilities included logistics, IT, transportation, continuous quality improvement, JCAHO certification, compliance, physical security, patient coordination, and communication. Developed multi-disciplinary business plan, approvals, and implementation for Gulf War Health Center at Walter Reed which evaluated and treated several thousand veterans of the Gulf War with wide-ranging complex medical conditions. Elected and served in many leadership positions within the Junior Officer Development program at the hospital, including President.