Own, develop and execute a cross-segment marketing plan across core functional areas to deliver results in region including thought leadership and awareness; targeted account marketing; local generation programs and campaigns; and amazing customer experience and events.Build effective stakeholder relationships across all teams to build an integrated, prioritized GTM plan in region representing the GEO as a subject-matter expert and business partner.Track, measure and refine performance aligned to annual performance targets.

Created pipeline generated programs incorporating ABM campaigns, field events, and partner activities to grow enterprise base in east region, North America.

Build and manage an integrated go-to-market plan, design for solution selling and entry into managed services to deliver marketing contribution pipeline and increase customer engagement.• Manage strategy, execution , and follow up at key industry and customer experience campaigns that drive thought leadership, pipeline or presence• Deploy account-base marketing/cluster base marketing with strategic named/enterprise accounts• Develop pipeline progression programs that leverage global campaigns and content to drive awareness and demand specific targeting and relationship programs that help open up new opportunities in key accounts/verticals• Manage scorecard and metrics to monitor business and refine as appropriate

Serve as the chief marketing officer of the territory, responsible for designing, developing and executing revenue-generating, joint marketing programs with channel partners and field sales teams to create/accelerate opportunities and build channel relationships that impact deal growth. • Serve as a trusted advisor to sales, channel marketing, and the partner ecosystem community.• Responsible for building/achieving pipeline targets with over 20+ focus partners to support MDF spend with lead conversion S2 growth at 30% YoY • Build and maintain strong relationship with national/regional resellers like Presidio, Vology, Sigma, Dimension Data, FusionStorm, Trace3, Cumberland Group..etc.• Worked with ecosystem partners like Cisco, Veeam, Zerto, VMware, Intel, Citrix, Splunk, CommVault…etc.• Employ a diversified marketing mix with a local flare which covers all marketing engagements (campaigns, social, digital marketing, events etc.).• Manage $300/400k regional budget per fiscal year to maximize marketing investments.• Power user of Marketo to support demand generation campaigns which includes creation of email copy, landing pages, and follow-up procedures.

Develop and manage implementation of measurable, repeatable, automated processes for impactful marketing campaigns for driving growth in annual revenue.• Create, manage, qualifying, lead nurturing, and track marketing campaigns within the global marketing automation system.• Deliver dashboards, ROI and performance reports, analytics involving marketing trends, average open/click rates, manage the tracking infrastructure for each program and summarize results with recommendations.• Use Eloqua tool to support automation of email campaigns, test effectiveness, and improve data processing.

Understand security and quality/performance testing software objectives in order to build aligned global programs for demand generation, awareness and branding. Work closely with respective marketing team to create and deliver successful campaigns. Build and promote an integrated marketing strategy, with input from the regions, for world-class innovative programs that cover all the program channels (campaigns, social, digital marketing, events, etc.). • Collaboration with all levels of business unit, cross-functional teams, regional marketing team to understand their respective landscape, recommend, and develop campaign plans to help identify opportunities/area for marketing to significantly influence the business and drive pipeline.• Successfully engage regional marketing team to campaign adoption• Establish clear metrics and measurement for success by analyzing KPIs to ensure program impact on revenue pipeline• Evaluate marketing strategies, tactics and measurements to identify new business and revenue opportunities.

Execute a set of national demand generation campaigns and translate into regional consumption, and serve as the marketing lead for a group of channel partners.• Managed an extensive range of C-level thought leadership events; these comprehensive programs included executive seminar series, lunch and learn events and 2 days CIO events.• Coordinated all aspects of logistics in all programs including onsite management.

Corporate marketing leader for the Japan GEO at the sales kick off internal meeting supporting 900+ field sales team• Implemented and refined sales meeting processes that can meet Japan’s GEO business culture• Responsible for key elements for the sales meeting such as keynote speakers, breakout sessions, agenda flow, team building, registration, signage, transportation, awards dinner, etc.

Developing, managing, and execution of domestic and international trade shows from proposal status to completion including onsite supervision for all events. Identify opportunities to position Cisco as thought leadership in speaker placements at industry events and conferences/seminars.• Creation of new booth property with design team.• Developed relationships and established a joint strategic partnership with event organizers, including abstract submissions for speakers and sponsorship agreements.• Responsible for trade show production, logistics planning and comprehensive onsite management for service provider top shows included ITU Telecom, SuperComm, Optical Fiber Communication and much more.

• Capture, measure and analyze relevant data across lead generation activities and programs to evaluate effectiveness and ROI• Leveraging PR, AR, customer references, product management, creative services and/or agencies in the development and execution of marketing plans• Develop campaign plans that articulate details such as objectives, target audience, key message, metrics and call to actions• Provide subject matter expertise by collaborating with Product team to support messaging for all key campaign assets including customer facing materials as well as internal content for enablements with sales team