Judy Roark-Mackey Email and Phone Number
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I am an award-winning versatile senior marketing strategist with extensive expertise in multi-product and business line start-ups and expansions. Strengths include strategy development and execution, with a track record in delivering results and building high performance teams. Earlier accomplishments:Conceived and executed marketing and outreach strategy launching Fallon Health's NaviCare Senior Care Options(SCO), Medicare Advantage Special Needs Program (SNP) to market and two subsequent expansions. Aligned staffing and material resources to marketplace opportunities. Led cross-department marketing-outreach work teams to rapidly expand programs and acquire members. Led staff through significant cultural change and created efficiencies across staffing configurations.Opened three PACE Centers (Program of All-Inclusive Care for the Elderly in Worcester County). Achieved target membership ahead of plan. Created unified multi-disciplinary approach to Lung Cancer treatment in Worcester, MA. Utilizing St. Vincent Hospital's existing expertise in lung cancer surgery, combined with multi-specialist oncology and pulmonary services, launched the hospital's Lung Cancer Center of Excellence. Configured and operationalized all program protocols to optimize the Center's approach to service delivery while implementing a fully integrated marketing and pubic relations program to achieve awareness and revenue targets. Exceeded media coverage and business line revenue goals. The St. Vincent Hospital Lung Cancer Center of Excellence became the lead platform for creating an expanded Cancer Center. Directed the opening of Cambridge Trust Company's Trust and Investment Center targeting high net worth investors in Peterborough, New Hampshire. Specialties: End-to-end change management, integrated marketing communications, investor and shareholder communications, merger and acquisition communications, marketing planning strategy and execution and team development.
Edenbridge Health
View- Website:
- edenbridgehealth.org
- Employees:
- 24
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Community Engagement Specialust And Provider Patnerships And ContractsEdenbridge HealthDracut, Ma, Us
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Provider Network Expansion And RecruitmentEdenbridge Health Apr 2022 - Present
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Community Engagement SpecialustEdenbridge Health Oct 2021 - PresentUnited States
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Director Of Business DevelopmentGiving Tree Senior Living Apr 2021 - Nov 2021Dracut, Massachusetts, United States
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Strategic PartnershipsElement Care Feb 2016 - Apr 2021Lowell, Massachusetts, United StatesDevelop strategic and contracted partnerships with affordable and public housing, assisted living and other senior services providers. Embedded an Element Care Medical Office in Bethany Communities in Haverhill. Created innovative marketing programs to attractive large group membership for Element Care's new location in Lowell. Featured speaker at affordable housing conferences. -
Director Of Marketing Government ProgramsFallon Health Jan 2014 - Nov 201510 Chestnut Street Worcester, MaResponsibile for developing and implementing strategic marketing and communications initiatives across Fallon Health's Medicare and Medicaid suite of programs, including: Fallon Senior Plan (MA-HMO) NaviCare (HMO SNP)), Summit ElderCare (PACE), Medicaid MCO, Medicaid Care Plus, Fallon Total Care (One Care) and the launch of the Fallon Health Weinberg (HMO SNP, MLTC, PACE) joint venture integrated marketing strategy. . Developed cohesive Fallon Health brand messaging across product lines. Leveraged all Fallon Health's communications, public relations and digital assets to support membership growth in all government programs: Medicaid, Medicare-Medicaid, One Care, Senior Care Options (SCO) managed and coordinated care programs. Developed integrated marketing and communication plans to launch Fallon Health Weinberg-- a joint venture of Fallon Health and Weinberg Campus in New York. Became the business line owner, marketing and product lead on defining and developing content, look and feel of FHW website and all prospect marketing and advertising messaging. Defined the business and product requirements and led the project development of marketing and communications materials, Customer Relationship Management software solutions, and define the marketing and sales structure for the new enterprise. Developed and executed the strategic marketing plan for Fallon Health Weinberg entity for 3 Medicare and Medicaid programs: HMO Special Needs Plan, PACE (Program of All-inclusive Care for the Elderly, and Managed Long Term Care program. Developed the training and marketing compliance program for new entity. -
Director Of Marketing And OutreachFallon Total Care, A Wholly Owned Subsidiary Of Fallon Health Nov 2012 - Jan 2014Worcester, MaDeveloped Fallon Total Care's branding and strategic marketing plan. Recruited, trained and aligned outreach and telephone information staffing resources to membership opportunities. Crafted highly targeted and integrated approaches to support entrance to a new marketplace landscape and a new target audience. Achieved targeted self-selection and early adoption membership of 500 members within 3-months. Created and executed brand, advertising and community giving relations strategies to support and advance awareness and preference for the Fallon Total Care brand.. Recruited, trained and managed teams to execute and modify strategies based on increased proficiency and understanding of the target audience.Developed and deployed front-end web-based application to more effectively and efficiently customize marketing communications to meet multi-language and format customer requirement while reducing print and inventory costs. Enrolled 506 voluntary members within 90 days. Additionally, leveraged and customized a CRM software application to improve market penetration and cross-functional resource deployment. Alligned corporate giving program to key missions and values, creating integrated positioning throughout Fallon Total Care's service area. Recruited FTC Board of Advisors with representation from consumers, community based organizations and other stakeholders. Convened, meetings, developed Board Packages and provided all Board communications and follow up.
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Director Of Marketing Senior Services Programs Special Needs Plan (Snp) & Summit Eldercare (Pace)Fallon Health Jul 2006 - Oct 2012Worcester, MaDevelop and implement annual marketing plan to support the buisness goals of 2 coordinated care and coverage programs for the elderly. Manage the 3 nurse enrollment specialists, coordinators, 5 Medicaid coordinators and a $1.4 Million dollar marketing budget. Develop advertising, public relations, marketing and outreach strategies to achieve business line goals. Collaborate with internal communications resources to create brand awareness, brand development and public relations initiatives that create brand value.
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Director Of MarketingSaint Vincent Hospital, Worcester Jun 2005 - Jun 2006Transitioning from 20 years expereience in bank marketing to director of marketing for a 300 bed tertiary community hospital. Directed the marketing, public relations, and business line promotional activities to meet marketing and business plan goals.
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Senior Vice President Customer ExperiencesStrata Bank 2004 - 2005This position combined the external branding and messaging with the internal delivery of the brand. Reporting to me was the retail branch regional manager, training manager, customer services and Master Car program manager.
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Director Of MarketingCambridge Trust Company Sep 1997 - Jan 2001Opened 2 new retail banking offices; researched and developed marketing and communications plan, brand awareness campaigns and merchandising program. Responsible for the submission of the Massachussetts Banking Commission application. Hired, trained and developed banking team. Additionally opened a Wealth Management/ Trust Office in New Hampshire and established name recognition in a cross-state expansion. Launched BizBanker online business banking solution for small businesses. Empowered and lead 8 branch managers to develop individual market plans and help them analyze and leverage the opportunities within their markets.
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MarketingGinn Publishing 1978 - 1982
Judy Roark-Mackey Skills
Judy Roark-Mackey Education Details
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Salem State UniversityAdministration -
Education
Frequently Asked Questions about Judy Roark-Mackey
What company does Judy Roark-Mackey work for?
Judy Roark-Mackey works for Edenbridge Health
What is Judy Roark-Mackey's role at the current company?
Judy Roark-Mackey's current role is Community Engagement Specialust and Provider Patnerships and Contracts.
What is Judy Roark-Mackey's email address?
Judy Roark-Mackey's email address is ju****@****chp.org
What is Judy Roark-Mackey's direct phone number?
Judy Roark-Mackey's direct phone number is (508) 799*****
What schools did Judy Roark-Mackey attend?
Judy Roark-Mackey attended Salem State University, University Of Massachusetts Lowell.
What are some of Judy Roark-Mackey's interests?
Judy Roark-Mackey has interest in Networking, Children, Integrated Marketing Strategy, Social Media, New Product Launches, Coordinated Health Care For Seniors.
What skills is Judy Roark-Mackey known for?
Judy Roark-Mackey has skills like Leadership, Product Marketing, Direct Marketing, Public Speaking, Brand Development, Medicare, Media Relations, Event Planning, Business Development, Strategic Business Planning, Healthcare, Advertising.
Who are Judy Roark-Mackey's colleagues?
Judy Roark-Mackey's colleagues are Blakely Calabrese, Jeremy Elkins, Mahika Basele, Nina Wurster, Sam Goldberger, Charles Bond, Jasmine Bailey.
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