Judy Winter Email & Phone Number

Minneapolis, Mn, Us

Chicago, Illinois, United States

Chicago, Illinois, United States

Minneapolis, Minnesota

Minneapolis, Minnesota

Minneapolis, Minnesota

• Manage client relationships ranging from professional & collegiate sports teams, manufacturers, to distributors. • Ensure clients’ goals are achieved on time and on budget. • Drive engagement with customized marketing programs: incentive, loyalty, digital solutions, and promotional merchandise.• Manage and optimize existing client digital loyalty programs and develop new business opportunities, driving annual sales.

Plymouth, Minnesota

• Collaborated with cross functional team: product, promotions, and marketing to drive quarterly strategic planning of Sleep Number's annual promotion & brand marketing events across all marketing touch-points.• Developed marketing strategy briefs to inform event style guides and manage messaging integration among all channels.• Developed TV & Radio channel briefs to drive brand consideration and consistent messaging. • Drove change management by creating process communication… Show more • Collaborated with cross functional team: product, promotions, and marketing to drive quarterly strategic planning of Sleep Number's annual promotion & brand marketing events across all marketing touch-points.• Developed marketing strategy briefs to inform event style guides and manage messaging integration among all channels.• Developed TV & Radio channel briefs to drive brand consideration and consistent messaging. • Drove change management by creating process communication, tools, & resources to allow for smooth transition. • Facilitated marketing strategy review and creative review and approval meetings to gain strategic alignment. Show less

Plymouth, Minnesota

• Developed marketing strategy briefs to inform event style guides and manage messaging integration among all channels.• Developed TV & Radio channel briefs to drive brand consideration and consistent messaging. • Drove change management by creating process communication, tools, & resources to allow for smooth transition. • Managed photography & video production budget. • Established and managed photography & video vendor relationships.

Greater Minneapolis-St. Paul Area

• Established and maintained key relationships with multiple agency partners. • Contracted, negotiated, and sourced creative agencies to develop on-brand, innovative marketing campaigns. • Managed marketing creative financial budget and negotiations. • Established best practices & processes.

Greater Minneapolis-St. Paul Area

• Established and maintained key relationships with multiple agency partners. • Contracted, negotiated, and sourced creative agencies to develop on-brand, innovative marketing campaigns. • Managed marketing creative financial budget and negotiations. • Established best practices & processes.

Greater Minneapolis-St. Paul Area

• Collaborated with merchant and cross-functional marketing team to understand specific category strategies, drive brand management, and create innovative product packaging across 7 Target Owned Brands within Basic Bedding, Lawn & Patio and Decorative Home Accessories categories.• Managed complex development & execution of Home and Room Essentials packaging brand redesign within the Basic Bedding category driving sales among the Domestic business.

Plymouth, Minnesota

• Managed all aspects of direct mail campaign planning for various national catalog brands including the creation of the plan, incorporating strategy, identifying optimization opportunities to improve campaign performance, management of Production. • Analyzed consumer behavior trends, direct marketing metrics, and competitive landscape to identify and recommend target market segments, establish acquisition strategies, and increase sales. • Built strong client relationships by… Show more • Managed all aspects of direct mail campaign planning for various national catalog brands including the creation of the plan, incorporating strategy, identifying optimization opportunities to improve campaign performance, management of Production. • Analyzed consumer behavior trends, direct marketing metrics, and competitive landscape to identify and recommend target market segments, establish acquisition strategies, and increase sales. • Built strong client relationships by understanding business goals to assure alignment in brand initiatives and operation procedures.• Lead production process by communicating strategies and partnering with vendors to ensure timely media delivery. • Developed marketing solutions, reporting & tools delivered to clients. • Negotiated lower media costs with vendors on behalf of clients, reducing clients' expenses. Show less

Plymouth, Minnesota

• Partnered closely with Account Manager to support retail clients with their direct marketing campaigns.• Executed direct mail strategies to target new customers. • Managed trafficking of hundreds of acquisition lists to ensure campaign timing & budget.

Greater Minneapolis-St. Paul Area

• Managed multiple projects for the Operations, Training, and Marketing manager to improve both internal procedures and customer experience.• Analyzed and recommended process improvements for the ATM card business procedure.

Master’S Degree, Marketing

Activities and Societies: University of St. Thomas MBA Recruitment Committee Member and MBA Mentor

Bachelor Of Science - Bs, Marketing

Activities and Societies: Penn State Women's Tennis Team - 4-year Athletic Scholarship - Academic Year Highest Women's Athletic Team GPA.

Master Of Business Administration - Mba