As a brand builder, story teller, and experience creator, I utilize my diverse experience in business, brand marketing, communications, content, culture, employee engagement, customer experience, change management and talent acquisition. I have had the privilege of helping organizations, clients, agencies and individuals tell their story, build their brand, business and culture, and improve customer, employee and candidate experiences. • Developed multiple EVP's in partnership with employer brand agencies and consulting firms, working work with global and local companies in various industries. Conducted research and developed EVP’s, employer brands, candidate and employee experiences, communications, career sites, stories, and culture strategies. • Worked with consumer clients in diverse industries to create their brand identities, marketing, social media, creative assets, websites, copy and video content, customer experiences, communications, naming, product positioning, sales pitches, and business development.• Advised clients on personal/professional branding, public speaking, PR, sales, leadership, career growth and interviewing and developed brand content, resumes, bios, and profiles.Services:Consumer Brands: Products and Services Talent Brands: EVP Research and Development, Employer Brand Identity, and Recruitment MarketingProfessional/Personal Brands: C-Level Leaders, Entrepreneurs and ProfessionalsBrand Identity Strategy and DevelopmentDigital Marketing, Social Media, Content Management, MeasurementInternal and External CommunicationsStorytelling, Brand Messages, Copywriting and AIWebsite Design, Video, Collateral, Creative DesignEmployee Engagement and Change ManagementCompany Culture, Values, and Best Place to Work ConsultationTalent Acquisition, Recruiting, Sourcing and Operations Strategy Resume Writing and Job Search ConsultationCompany, Product and Services Naming

Employera is a specialized management consulting firm providing solutions for employer branding, recruiting strategy, operations management, experience design and communications. We combine data analytics with modern best practices, and design thinking to help organizations better attract, select, retain and inspire their people. Working with global clients across a broad range of industries, we help organizations with employer value proposition research and development, employer brand identity, messaging, and creative asset design, as well as storytelling, internal communications, candidate experience design, culture consultation and engagement strategies.• Creating, managing, and transforming employer brands, talent solutions, and company cultures.• Developing employer value propositions, talent brands and candidate experiences through data-based research and experience design. • Bringing employer brands to life with emotive impact through storytelling, creative content and assets and signature experiences. •Consulting on employee engagement, employee surveys, DEIB, internal communications, recognition, company values, and best-place-to-work cultures.

Strategic vision and leadership of employer brand marketing, technology, programs, solutions, PMO, data analytics, operations, centralized sourcing and internal recruiting to attract and grow talent within a family of organizations with 120K caregivers. My team of 85 experts partnered with senior leaders to create and promote multiple employer brands and use human centered design thinking to deliver solutions that enabled TA to fill 35K positions a year. • Employment Brand, EVP, Internal Employee, Candidate Communications, Brand Messaging, Content Strategy and Creative Asset Development • Integrated Marketing: Talent Attraction, Outreach and Sourcing Strategies, Social Media, Content Strategy, Career Websites, Creative, Search Engine Optimization and Communications• Internal Recruiting and Centralized Sourcing• Integrated Solutions, Program and Project Management, and Process Design• Data Analysis, Metrics Reporting, Strategic Insights, and Intelligence • Enhanced Technology: CRM, ATS, Video Interviewing and other systems.Speaking Engagements at 2015-2017 Conferences• GlobalHRU in Seattle - HR and TA's “Wish List” for Recruiting Technology. • HCI Strategic TA in Boston - Creating a Results-Oriented TA Operations Team• ERE Recruiting in San Diego - How to Build a Sensational TA Operations Team • Findly Leadership in Seattle - How Will Candidates Engage Brands Differently• NWRA in Seattle - Ensuring Your EVP and Candidate Experience Don’t Clash

Reporting to the VP of HR, led a team who developed engagement initiatives to strengthen the company culture for 40K employees and influenced global culture initiatives for multiple countries within Deutsche Telekom, our parent company. Employer Brand Strategy • Consulted to parent company to build a global EVP with local alignment.• Led the development of our local EVP for T-Mobile to drive brand awareness, talent attraction and retention. Collaborated with marketing, communications and recruiting to align with company brand and business strategy. Conducted research and designed EVP in three months.• Social Media and Internal Communications: Consulted and wrote content for employee and candidate communications to shape the story of T-Mobile. Employee Engagement Strategy • Created a three year strategy to increase engagement. • Employee Engagement Survey: Consulted on solutions for measuring engagement, performance and cultural behaviors through surveys, focus groups and interviews. Developed measurement approach, design, implementation, results analysis, presentations, action plans and recommendations.• Values: Consulted on global and local programs to build a strong values-based culture. Integrated values into talent selection, on-boarding, training, performance and recognition. Launched two events with videos, intranet content, promotional items, recognition tools, and manager toolkits. ROI: 1K recognition certificates, 60K branded items, $15K in sales and 16K intranet hits.• Workplace Awards: Implemented initiatives to enhance our culture, and designed centralized application processes. Received 25+ awards in two years.• Recognition: Developed enterprise programs, processes and technology. Designed a new company retail store and café for 3K employees that resulted in $10K sales and 50% attendance in the first week.

Reporting to the SVP of HR, consulted on engagement efforts to strengthen culture for 7K / 14K employees at Safeco / Liberty Mutual, while ensuring the company's mission, values, and vision were reflected in initiatives.Engagement Strategy and Measurement•Engagement: Created employee experiences and shaped cultural programs. Developed engagement communications for Safeco’s people strategy and HR objectives. Communicated the company strategy and leadership traits to guide and influence employee understanding, engagement and performance. •Employee Survey: Analyzed results and created presentations and action plans. •Recognition: Launched Safeco’s new program with an online tool, branding, communications, and training which resulted in 10K rewards given in the first two weeks. Developed LM’s HR awards program.•HR Communications: Developed HR newsletter, events and messages, and team TVP and brand “ONE HR” to communicate Safeco’s People Strategy.•Community Relations: Organized Liberty’s sponsorship of the Heart Walk and Beat the Bridge events.Employment Brand•Developed Safeco’s first ever Employee Value Proposition and EB Strategy in 45 days and launched within three months. Created signature experiences to deliver on the EVP promise. Collaborated with marketing and recruiting to align with company brand and launched a career website in 30 days.•Developed Liberty’s HR mission, department brand, value proposition and principles to align with the people strategy and expresses the value that HR delivers to the businessSpeaking Engagements in 2007-2008PNWHR - Building a People Strategy around the Customer Seattle SHRM - How to Build a Talent/Employment BrandNWRA - Exceptional Candidate Experiences