Founded LeReve LLC to manufacture and market Scarf-it, a product I invented, trademarked and patented. A must-have fashion accessory, Scarf-it is a scarf styler that takes the mystery out of "how to wear a scarf." With no tricky tying and no bulky knots, Scarf-it effortlessly transforms scarves, pareos and pashminas into fabulous fashion statements. Scarf-it's expandable loops do all the work. Simply adjusting the amount of fabric in each loop creates a countless variety of unique styling… Show more Founded LeReve LLC to manufacture and market Scarf-it, a product I invented, trademarked and patented. A must-have fashion accessory, Scarf-it is a scarf styler that takes the mystery out of "how to wear a scarf." With no tricky tying and no bulky knots, Scarf-it effortlessly transforms scarves, pareos and pashminas into fabulous fashion statements. Scarf-it's expandable loops do all the work. Simply adjusting the amount of fabric in each loop creates a countless variety of unique styling options.Scarf-it is packaged in an elegant clear pillow package that contains a two loop and four loop scarf styler to create different looks, an easy-to-follow instruction booklet featuring six signature styles and a convenient small mesh draw-string carry bag. The two loop and four loop Scarf-it Scarf Stylers offer women countless ways to style scarves. pareos and pashminas. With Scarf-it...the possibilities are endless! Show less

Built independent marketing consultilng business. Projects ranged from small to medium size local business to multiple projects for Phoenix Brands in CT. Recruited by the Senior Vice President of Marketing for Phoenix Brands, the assignments included the rebranding of SunGuard, a revolutionary wash-in sun-protection product. Revised packaging, development of a grass roots promotion plan, identifying and securing a spokesperson for the brand, the design of promotional materials, creation of… Show more Built independent marketing consultilng business. Projects ranged from small to medium size local business to multiple projects for Phoenix Brands in CT. Recruited by the Senior Vice President of Marketing for Phoenix Brands, the assignments included the rebranding of SunGuard, a revolutionary wash-in sun-protection product. Revised packaging, development of a grass roots promotion plan, identifying and securing a spokesperson for the brand, the design of promotional materials, creation of branded products and the redesign of the Sunguard website were all part of this rebranding effort. Show less

Directed marketing efforts behind five brand families which included: Managing the development and execution of marketing plans, reformulation of strategic direction, repositioning of select brands, packaging redesigns, geographic segmentation, line extenstions, advertising campaigns, development of direct mail programs and promotion activities.

Formulated marketing strategies, developed and executed marketing budget resulting in Newport becoming #2 brand in the industry.

Managed the development of marketing plans that led to Newport climbing to the #l menthol brand in the industry.

Involved in the development and execution of all aspects of brand management for Kent.

Assisted in all aspects of brand management for Newport