I am a marketing professional specializing in strategic vision, market strategy, and tactical execution. My experience spans both B2B and B2C integrated marketing, encompassing digital lead generation, demand generation, content marketing, marketing team development, budget management, forecasting, and trend analysis. I develop marketing strategies and implement plans that elevate awareness, drive action and convert into new and retained revenue.I create processes to improve efficiencies, and am a strong leader with the ability to drive marketing activities on a company-wide basis, capable of establishing and implementing strategic and tactical plans, and accountable for results.I oversee creative strategy and development of all marketing communications that drive actions and lead to conversions. This includes traditional and non-traditional advertising tactics such as TV, OTT, CTV, Online Video, Radio, Streaming Audio, Print, Direct Mail, Search, Social, Display, Email, SMS, website graphics and in-store signage.I have the skills and expertise to lead a marketing or agency team ensuring that deadlines are met, spending meets budget, and promotional plans drive results. I provide mentoring and leadership to my team, developing personnel to achieve their potential while also supervising day-to-day management of partners to ensure that goals are reached within established strategies and budgets.I liaise and collaborate closely with other teams to drive toward company-wide goals and retain focus on business strategy.
Listed skills include Digital Marketing, Marketing, Strategy, Integrated Marketing, and 56 others.