Judy (Lenihan) Bryan Email & Phone Number

Newcastle Upon Tyne, Gb

Key Responsibilities:- Create, design, develop and optimize the buyer journey using Eloqua and Sitecore- Design and build campaign workflows in Eloqua; troubleshoot issues- Create and modify HTML emails- Build landing pages in Sitecore and enforce branding and technical guidelines - Perform A/B testing and report results to stakeholders- Assist campaign managers with reporting- Build both one-off and automated / triggered / nurture campaigns- Configure and test forms and webinars- Build segmentation for marketing campaignsKPIs:- Build and execute campaigns within a 3% error rate each quarter- Document and communicate processes and changes to key stakeholders - Pushing the boundaries with new ideas and processesPlatforms used include: Eloqua, Sitecore, Go To Webinar, GatedContent (forms), Email On Acid

Freelance and contract with various companies and agencies for digital marketing including content creation, SEO, PPC, and email marketing campaigns.Managed Services Provider - North Canton, OH-Develop comprehensive content for blogs and websites focused on cybersecurity, network security, MSP services, print services, backup, and recovery.-Spearheaded online chat workflows using HubSpot, enhancing client engagement and service delivery.Boutique Marketing Agencies - Indianapolis, IN-Crafted engaging content for the agency’s website, covering topics such as branding, web development, CRM, and marketing automation.-Performed SEO enhancements to optimize web content, increasing search engine rankings and visibility.Digital Marketing Agency - Atlanta, GA-Create, build and manage budget for paid search ad campaigns on Google and Microsoft for power tool client-Reviewed PPC campaigns for automotive dealers-Analyze performance data to optimize campaigns, achieving click-through rates (CTR) of 5%-9% and conversion rates of 14%-24%.National After-School Tutoring Corporation-Implemented marketing automation and segmentation strategies, achieving an average open rate of 20% and a click-to-open rate of 5.5%.-Managed the email marketing platform, including conducting A/B tests on subject lines, graphics, and call-to-action (CTA) buttons using Active Campaign.

Peachtree Corners, Georgia, Us

- Increased weekly PPC leads count after bringing PPC management in-house. - Developed yearly digital marketing strategy and presented quarterly marketing plans and results to senior leadership team- Improved productivity by evaluating, implementing and managing marketing automation tool; created and executed targeted campaigns, market-specific campaigns, partner campaigns, segmented campaigns and more; designed A/B tests on email campaigns; measured campaign efficacy and modified as needed- Developed, managed, executed and optimized PPC campaigns and budget for Google AdWords, Microsoft Advertising (BING), Social ads; analyzed, evaluated and reported on PPC data - Collaborated with sales for marketing initiatives to drive lead generating opportunities for events and partner programs- Researched online competitive activity on social media, Google rankings, online advertising, keyword usage and more- Created and analyzed monthly and quarterly reports from Google Analytics, SEMRush, CRM, marketing automation platform, Google Search Console, and more- Maintained and added marketing leads in SugarCRM to generate reports, track marketing ROI, and verify lead data- Segmented lists and maintained clean data within marketing automation tool- Managed online chat platform and p/t marketing specialistPlatforms used include: Act-On, WordPress, SugarCRM, DiscoverOrg, Semrush, Google Analytics, Google AdWords, Microsoft Advertising (BING), Adobe Photoshop, PR Web

Westlake, Oh, Us

- Improved processes with marketing technology including standardizing software and implementing collateral sharing and distribution using a 3rd party hosting and sharing platform- Consistent organic ranking for website pages in top 2 positions for targeted keywords- Implemented and managed email marketing automation tool and evaluated and tested campaigns to establish best practices for organization- Successfully created social media accounts for global marketing teams including NA, Europe and Asia, wrote social media policy and trained marketing personnel- Developed annual marketing strategy and managed the global division marketing communications team that included content managers, a trade show specialist, and a website developer- Led marketing communication initiatives on cross-functional and global teams for new product developments- Managed implementation of marketing department tools including marketing automation platform (MAP) and RevBase, a data asset management tool- Worked with global marketing teams in North America, Europe and Asia to coordinate messaging, collateral, and marketing tools- Represented the adhesive division on the implementation team for new corporate website - Traditional marketing communications responsibilities for packaging market for the Adhesive division including ad development/placement, press release writing, email campaigns, literature development, trade show sponsorshipsPlatforms used include: Sitecore, HubSpot, RevBase (document asset management tool), Google Analytics, Adobe Photoshop, Video Editing Software, Business Wire, PR Web

Alpharetta, Georgia, Us

-Created the marketing lead generation program; managed the development and production of corporate collateral-Achieved top 10 organic search rankings with three products-Consistent month over month increases of 7% for website visitors-Managed the redesign of corporate website, partner portal and global landing pages project with agency-Collaborated with local regional teams to develop and execute marketing plan for Africa, EMEA & CALA-Developed event plans around regional trade shows to attracted targeted companies and specific senior level executives; led marketing team on lead generation and follow up plans for events; managed at-show logistics-Participated as team member on corporate rebranding project-Collaborated with external PR firm in US and UK to create PR yearly plan -Successfully directed the planning & production of a simultaneous company-wide kickoff/sales meeting on three continents -Evaluated web analysis reports from Google Analytics and WebStats and made recommendations-Wrote and led the RFP process with 7 design houses for the design and production of two new booths

Alpharetta, Georgia, Us

Gaithersburg, Md, Us

- Coordinated, managed and supervised the planning and execution of corp meetings, customer conference and industry trade shows - Collaborated with sales and marketing leadership to set cross-company strategy to leverage corporate events and trade shows- Coordinated planning and collaborated with cross-functional teams on event marketing/promotions and logistics, including marketing communications- Developed and ensured standards and processes for Inovis events and trade shows—ensuring consistent quality and brand positioning- Developed and managed budget to accomplish department's annual goals and objectives while ensuring maximum ROI- Managed relationship and negotiate contracts with vendors to ensure best value and service- Supervised hired labor for trade shows, conf./meetings and chairman club trip-Evaluated marketing programs with measurable tracking methods and implementing event planning best practices

-Managed website redesign-Arranged photo shoots for collateral-Created content for collateral and advertising; collaborated with graphic designer-Managed trade show properties; coordinated logistics of trade show participation-Worked with public relations freelancer to place press releases-Managed media relationships with industry publications; purchased advertising in industry publications

Bachelor'S Degree, Speech Communication

Master'S Degree, Communication