Judy (Lenihan) Bryan Email and Phone Number
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In my current role at Sage, my expertise in marketing automation and campaign management has been instrumental in designing optimized buyer journeys and executing targeted campaigns. A seasoned professional, I have a track record of maintaining a low error rate and consistently pushing the envelope with innovative ideas in digital marketing. My competencies extend to creating compelling HTML emails, performing rigorous A/B testing, and building segmented marketing campaigns that resonate with diverse audiences.As a Founder and Digital Marketing Consultant, I have empowered multiple organizations with bespoke content strategies and robust SEO and PPC campaigns. I have significantly improved engagement for clients through tailored online chat workflows using HubSpot, and I have successfully implemented PPC campaigns with CTRs between 7%-9% and an average conversion rate of 19%. My approach is rooted in strategic thinking and a deep understanding of digital platforms, which consistently delivers measurable growth and enhanced brand presence.My previous roles have provided me with ample experience in working with cross-functional teams in a collaborative environment, developing quarterly and yearly marketing plans, working with a variety of marketing automation platforms, and strong project management skills with the ability to manage multiple projects simultaneously.
Sage
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Marketing Automation SpecialistSage Feb 2021 - PresentNewcastle Upon Tyne, GbKey Responsibilities:- Create, design, develop and optimize the buyer journey using Eloqua and Sitecore- Design and build campaign workflows in Eloqua; troubleshoot issues- Create and modify HTML emails- Build landing pages in Sitecore and enforce branding and technical guidelines - Perform A/B testing and report results to stakeholders- Assist campaign managers with reporting- Build both one-off and automated / triggered / nurture campaigns- Configure and test forms and webinars- Build segmentation for marketing campaignsKPIs:- Build and execute campaigns within a 3% error rate each quarter- Document and communicate processes and changes to key stakeholders - Pushing the boundaries with new ideas and processesPlatforms used include: Eloqua, Sitecore, Go To Webinar, GatedContent (forms), Email On Acid
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Founder/Digital Marketing ConsultantTacori Marketing Jan 2021 - PresentFreelance and contract with various companies and agencies for digital marketing including content creation, SEO, PPC, and email marketing campaigns.Managed Services Provider - North Canton, OH-Develop comprehensive content for blogs and websites focused on cybersecurity, network security, MSP services, print services, backup, and recovery.-Spearheaded online chat workflows using HubSpot, enhancing client engagement and service delivery.Boutique Marketing Agencies - Indianapolis, IN-Crafted engaging content for the agency’s website, covering topics such as branding, web development, CRM, and marketing automation.-Performed SEO enhancements to optimize web content, increasing search engine rankings and visibility.Digital Marketing Agency - Atlanta, GA-Create, build and manage budget for paid search ad campaigns on Google and Microsoft for power tool client-Reviewed PPC campaigns for automotive dealers-Analyze performance data to optimize campaigns, achieving click-through rates (CTR) of 5%-9% and conversion rates of 14%-24%.National After-School Tutoring Corporation-Implemented marketing automation and segmentation strategies, achieving an average open rate of 20% and a click-to-open rate of 5.5%.-Managed the email marketing platform, including conducting A/B tests on subject lines, graphics, and call-to-action (CTA) buttons using Active Campaign.
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Demand Generation Manager & Digital Marketing ManagerVisix Digital Signage Feb 2016 - Nov 2019Peachtree Corners, Georgia, Us- Increased weekly PPC leads count after bringing PPC management in-house. - Developed yearly digital marketing strategy and presented quarterly marketing plans and results to senior leadership team- Improved productivity by evaluating, implementing and managing marketing automation tool; created and executed targeted campaigns, market-specific campaigns, partner campaigns, segmented campaigns and more; designed A/B tests on email campaigns; measured campaign efficacy and modified as needed- Developed, managed, executed and optimized PPC campaigns and budget for Google AdWords, Microsoft Advertising (BING), Social ads; analyzed, evaluated and reported on PPC data - Collaborated with sales for marketing initiatives to drive lead generating opportunities for events and partner programs- Researched online competitive activity on social media, Google rankings, online advertising, keyword usage and more- Created and analyzed monthly and quarterly reports from Google Analytics, SEMRush, CRM, marketing automation platform, Google Search Console, and more- Maintained and added marketing leads in SugarCRM to generate reports, track marketing ROI, and verify lead data- Segmented lists and maintained clean data within marketing automation tool- Managed online chat platform and p/t marketing specialistPlatforms used include: Act-On, WordPress, SugarCRM, DiscoverOrg, Semrush, Google Analytics, Google AdWords, Microsoft Advertising (BING), Adobe Photoshop, PR Web -
Global Marketing Communications Manager / Digital Marketing ManagerNordson Corporation Jan 2011 - Feb 2016Westlake, Oh, Us- Improved processes with marketing technology including standardizing software and implementing collateral sharing and distribution using a 3rd party hosting and sharing platform- Consistent organic ranking for website pages in top 2 positions for targeted keywords- Implemented and managed email marketing automation tool and evaluated and tested campaigns to establish best practices for organization- Successfully created social media accounts for global marketing teams including NA, Europe and Asia, wrote social media policy and trained marketing personnel- Developed annual marketing strategy and managed the global division marketing communications team that included content managers, a trade show specialist, and a website developer- Led marketing communication initiatives on cross-functional and global teams for new product developments- Managed implementation of marketing department tools including marketing automation platform (MAP) and RevBase, a data asset management tool- Worked with global marketing teams in North America, Europe and Asia to coordinate messaging, collateral, and marketing tools- Represented the adhesive division on the implementation team for new corporate website - Traditional marketing communications responsibilities for packaging market for the Adhesive division including ad development/placement, press release writing, email campaigns, literature development, trade show sponsorshipsPlatforms used include: Sitecore, HubSpot, RevBase (document asset management tool), Google Analytics, Adobe Photoshop, Video Editing Software, Business Wire, PR Web -
Senior Manager, Global Marketing CommunicationsMovius Interactive Corporation Nov 2009 - Dec 2010Alpharetta, Georgia, Us-Created the marketing lead generation program; managed the development and production of corporate collateral-Achieved top 10 organic search rankings with three products-Consistent month over month increases of 7% for website visitors-Managed the redesign of corporate website, partner portal and global landing pages project with agency-Collaborated with local regional teams to develop and execute marketing plan for Africa, EMEA & CALA-Developed event plans around regional trade shows to attracted targeted companies and specific senior level executives; led marketing team on lead generation and follow up plans for events; managed at-show logistics-Participated as team member on corporate rebranding project-Collaborated with external PR firm in US and UK to create PR yearly plan -Successfully directed the planning & production of a simultaneous company-wide kickoff/sales meeting on three continents -Evaluated web analysis reports from Google Analytics and WebStats and made recommendations-Wrote and led the RFP process with 7 design houses for the design and production of two new booths -
Sr. Manager Marketing CommunicationsMovius Interactive Corporation Nov 2007 - Nov 2009Alpharetta, Georgia, Us
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Events ManagerInovis Jun 2005 - Nov 2007Gaithersburg, Md, Us- Coordinated, managed and supervised the planning and execution of corp meetings, customer conference and industry trade shows - Collaborated with sales and marketing leadership to set cross-company strategy to leverage corporate events and trade shows- Coordinated planning and collaborated with cross-functional teams on event marketing/promotions and logistics, including marketing communications- Developed and ensured standards and processes for Inovis events and trade shows—ensuring consistent quality and brand positioning- Developed and managed budget to accomplish department's annual goals and objectives while ensuring maximum ROI- Managed relationship and negotiate contracts with vendors to ensure best value and service- Supervised hired labor for trade shows, conf./meetings and chairman club trip-Evaluated marketing programs with measurable tracking methods and implementing event planning best practices -
Communications ManagerAdvantis Technologies - Pool And Spa Chemical Company Jun 2001 - Aug 2004-Managed website redesign-Arranged photo shoots for collateral-Created content for collateral and advertising; collaborated with graphic designer-Managed trade show properties; coordinated logistics of trade show participation-Worked with public relations freelancer to place press releases-Managed media relationships with industry publications; purchased advertising in industry publications
Judy (Lenihan) Bryan Skills
Judy (Lenihan) Bryan Education Details
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Auburn UniversitySpeech Communication -
Auburn UniversityCommunication
Frequently Asked Questions about Judy (Lenihan) Bryan
What company does Judy (Lenihan) Bryan work for?
Judy (Lenihan) Bryan works for Sage
What is Judy (Lenihan) Bryan's role at the current company?
Judy (Lenihan) Bryan's current role is B2B | Digital Marketing | Marketing Automation | Campaign Creator | Eloqua Master | Technology Enthusiast.
What is Judy (Lenihan) Bryan's email address?
Judy (Lenihan) Bryan's email address is ju****@****age.com
What is Judy (Lenihan) Bryan's direct phone number?
Judy (Lenihan) Bryan's direct phone number is +177044*****
What schools did Judy (Lenihan) Bryan attend?
Judy (Lenihan) Bryan attended Auburn University, Auburn University.
What skills is Judy (Lenihan) Bryan known for?
Judy (Lenihan) Bryan has skills like Email Marketing, Marketing Communications, Online Marketing, Marketing, Strategy, Corporate Communications, Social Media Marketing, Trade Shows, Cross Functional Team Leadership, Advertising, Management, B2b.
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