Market Strategy And Communication Consultant
CurrentFounder and Principal of Health Market Planning, a market strategy and consumer and patient experience company in health, wellness and higher education markets.
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Judy Danielson is listed as Market Strategy and Communications at Society for Participatory Medicine, a with 17 employees, based in Greater Boston, United States. AeroLeads shows a work email signal at verizon.net, phone signal with area code 800, 860, and a matched LinkedIn profile for Judy Danielson.
Judy Danielson previously worked as Market Strategy and Communication Consultant at Health Market Planning and Board Member and Marketing Chair at Society For Participatory Medicine. Judy Danielson holds Bachelor Of Arts (B.A.) from University Of Maine.
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I have spent three decades as a marketing executive and consultant helping organizations identify the core of what they do, why it matters, and how to communicate that to drive growth and differentiation. In doing so I create the foundation for compelling and on-point market, brand, and customer experience strategies. I work primarily in health, wellness, consumer engagement, and higher education markets with companies ranging in size from F500 companies to start-ups, for-profit and not-for-profits. I have served on boards as an advisor and marketing chair. I believe in data and insight-driven planning and have a strong track record using research and analysis to reveal insights and focus market positioning and communications. I successfully facilitate brainstorm and discovery sessions to give voice to the expertise and experience of leaders and their teams in preparing insight-driven plans.I can act as an interim marketing or strategy lead or as a retained consultant. I have a reputation for being strategic and action-oriented, collaborative, creative, and fun. I have served as an executive, consultant and advisor for a diversity of organizations including BCBSMA, Aetna, Simmons University, Mass Health Quality Partners, Society for Participatory Medicine, BankBoston, Horizon BCBSNJ, Reel Medicine Media, the Institute for Inclusive Leadership, Better Now Health and the Canadian Consulate.My work helping organizations find their purpose and voice gives me deep satisfaction and fulfillment as do family, friends, nature, cooking, music and my two perfect dogs.Specialties: Market and Communications Strategy, Insight & Innovation, Customer Engagement & Experience, Product Design, Competitive Intelligence, Dynamic Market Planning, Market Research & Analytics, Customer Relationship Tracking, and Measurement, B2B and B2C Markets, Team Building, Market Performance Measurement, Market Segmentation, Brand Building & Positioning, Customer Loyalty, Business Strategy, Competitive Analysis
Listed skills include Strategy, Analytics, Market Research, Marketing Strategy, and 25 others.
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Greater Boston
Founder and Principal of Health Market Planning, a market strategy and consumer and patient experience company in health, wellness and higher education markets.
Newburyport, Ma
The Society for Participatory Medicine is a 501(c)(3) not-for-profit organization committed to promoting and advancing the concept of participatory medicine in which patients, providers, caregivers and others all truly collaborate in patient care. As Marketing Chair, developed brand, communications and market strategy to 'Transform the Culture of Healthcare'. Led the development and launch of the Participatory Medicine Manifesto, a call to action in changing conversations among patients, care givers and healthcare professionals.
Boston, Ma
Seizing the opportunity to use sophisticated market strategy and analytics to drive innovation and growth, took the initiative to design and build the Market Strategy Group from the ground up. Used insight, story-telling and collaboration to uncover new opportunities for growth and create actionable marketing and engagement strategies.
Played leadership role in the Strategic Marketing Group which was formed to transform Aetna into a marketing and consumer driven organization. Led data and analytically driven market planning for consumer, broker and employer markets. Provided leadership in transforming Aetna into a market and insights driven organization.
Directed research group, spearheaded product development initiatives and consulted on projects in high-net-worth and retirement markets.
Built and led market insights and analysis group for Retail, Private and Wholesale Banking Groups over period of key company growth and transformation. Developed market and customer loyalty strategies in U.S. and Latin America. Included initiation and management of all customer, market and employee measurement programs. Managed and administered research and analysis budget of $6 million. Managed department of 20+. Instrumental in developing corporate-wide brand strategy, including determining the contribution of brand strength to the creation of financial value
Director of Research - Planned and directed market research and database activities for market research and publishing company following private equity markets.
Directed all primary market research activities, including projects for high-technology clients and client groups. Administered department budget of $1.5M. Managed up to 15-member team.
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Judy Danielson works for Society for Participatory Medicine.
Judy Danielson is listed as Market Strategy and Communications at Society for Participatory Medicine.
AeroLeads has found 1 work email signal at @verizon.net for Judy Danielson at Society for Participatory Medicine.
AeroLeads has found 2 phone signal(s) with area code 800, 860 for Judy Danielson at Society for Participatory Medicine.
Judy Danielson is based in Greater Boston, United States while working with Society for Participatory Medicine.
Judy Danielson has worked for Health Market Planning, Society For Participatory Medicine, Blue Cross Blue Shield Of Massachusetts, Aetna, Inc., and Spectrem Group.
Judy Danielson's colleagues at Society for Participatory Medicine include Mary Hennings.
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Judy Danielson holds Bachelor Of Arts (B.A.) from University Of Maine.
Judy Danielson is listed with skills including Strategy, Analytics, Market Research, Marketing Strategy, Strategic Planning, Leadership, Marketing, and Product Development.
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