A 30-year industry veteran with a proven performance history in successful traditional and digital marketing, branding, advertising, and direct marketing programs. Recognized for leading, developing and leveraging high performance integrated marketing campaigns. From strategy and concept development to creative, production and implementation, my extensive knowledge, insights, and experience are evident in measurable campaign results delivering heightened brand visibility, market positioning and lead generation.Expertise & Skill Set:• Analytical thinking with creative-problem solving• B2B Vertical market-specific traditional/digital campaigns• Digital trends reflecting evolving online business models• Integrated branding campaigns• Strategic insights regarding B2C demographic and generational behavioral shifts• You tube video with embedded links to drive website traffic• Content marketing• Display advertising• Email marketing• Mobile marketing/apps• Project management• Search engine optimization• Social media marketing• Traditional advertising • Website & user experience development• Inbound marketing strategies• Leadership & organizational skills• Relationship management• Set goals for the team and direct, supervise, and mentor their growth.• Liaise between creative and technical areas to foster collaboration.• Assign personnel based on skillset and expertise, and oversee project management.• Manage staff, review performance, and provide development opportunities.