Judy Dodson Email & Phone Number

Marketing Communications professional with broad base of experience crafting and coordinating messages/channels to establish company brand, create a value proposition, generate sales leads, and enhance employee engagement.Experience includes strategic planning, B2B content development, website management and CMS / SEO, loyalty marketing, public relations, social media, project management, CRM and trade show marketing.Accomplishments / ResponsibilitiesCommunications •Launched company website - increased lead generation 20%.•Set up and managed social media activities.•Directed company-wide project communications from strategic planning to production/publishing.•Served as Subject Matter Expert for cross-organizational project team. Project Management•Directed worldwide re-launch of brand from media and creative to internal promotions.•Developed extensive corporate sales presentation package.•Managed specialized sales / promotion for destination marketing materials and internet site.•Generated 80% of regional new business map sales in first 6 months. (Overall increase of 15%).•Managed partner / vendor relationships. Marketing/Promotion•Achieved highest consumer awareness score of any ad campaign. •Guided “Purchase Funnel” analysis - the foundation of company revenue segmentation.•Managed advertising and media-buying agencies. (Media agency search resulted in 20% savings.)•Appointed to task force that developed The Emerald Club - first loyalty program in the car rental industry. (25% of company revenue after one year)•Created and wrote promotional materials and campaigns for consumers and partners. Global/Travel Management•Developed and executed global car rental marketing strategy. •Managed international sales networks for Asia Pacific and Latin America. •Initiated Latin America sales management company agreement (revenue increase of 32%).•Supervised European group travel sales/planning departments.

Listed skills include Marketing, Direct Marketing, Account Management, B2B, and 25 others.