Judy Franks Email & Phone Number

Highland Park, Il, Us

Evanston, Illinois, United States

As a Clinical Professor in the IMC program at Northwestern University's Medill School I am responsible for curriculum design, teaching, research and publishing in subject areas focused mainly on digital media strategy. I am a member of the IMC Curriculum Committee and also the Clinical Promotion Committee. My interests lie at the intersection of theory and practice to inspire the next generation of scholars and industry leaders especially as relates to all things "media."

Evanston, Illinois, United States

As a Clinical Assistant Professor at Northwestern University, my responsibilities include:* Course development and instruction in undergraduate Consumer Insight and Media and Message Delivery in the Medill IMC Certificate Program* Course development and instruction in Media Foundations and Media Insight and Strategy in the Medill MSIMC program--both Full-Time, and IMC Professional Program. * Member of Northwestern University Faculty Senate. Member of Medill Assessment Committee. Member of Medill Executive Education Committee.* Course development and instruction in Marketing Strategies for Creative Industries in the School of Communication MSLCE program.* Academic and Commercial Publishing related to shifts in the media landscape.

Evanston, Il

Upon receiving the "Top 100 Faculty" honor for the third consecutive year, the Department of Integrated Marketing Communications at Medill Northwestern University has shifted Judy Franks from a split faculty/administrative appointment to a full, faculty appointment. Franks will give up her administrative duties at the Media Management Center to focus full-time in the classrooms at Medill. Her teaching responsibilities have expanded to include: Undergraduate and Graduate Media Courses as well as Undergraduate Consumer Insight Courses. Franks will also be responsible for curriculum development and instruction of a new media course in the part-time, IMC distance learning program that launches this Fall 2012.

Judy was appointed Director of Executive Education at the Media Management Center. The center provides Executive Education to media executives from around the world by drawing from the cutting edge theories, curriculum and faculty of the Medill Journalism and IMC programs and the Kellogg School of Business. Judy also received a full-time faculty appointment in the Medill IMC program where she teaches "Media and Message Delivery".

Greater Chicago Area

A unique marketing and advertising consultancy that drives integrated marketing solutions for clients and their brands. The Marketing Democracy leverages talent across all sides of the marketing and advertising business: client marketers, media experts and creatives to drive one, holistic integrated marketing solution for brands. Areas of specialty include: Big Ideas that leverage both content and connections to drive impact in the marketplace, integrated marketing training and development, and agency relationship development and management. Current clients include: Mediamark Research, Nickelodeon, Red Bricks Media, LEGO and Wrigley.

Judy developed the curriculum for IMC 304: Media and Message Delivery. This course in the undergraduate IMC certificate program helps students navigate the chaos of the media world to help build effective integrated channel strategies for marketers. The course addresses three key questions: 1. How do we define audiences for media and message delivery? 2. What is the right combination of push and pull in a dynamic media world? 3. What are the best methods for guiding marketers through a resource allocation process to optimize the channel mix? The course consistently receives high student rankings in the NU CTEC.

Unique position in the industry that blends media strategy and creative strategy to ensure that creative ideas can travel across the appropriate marketing channels for driving consumer engagement and ultimately business outcomes. Responsible for channel strategy and their application to creative ideas that are developed at Energy BBDO. Consult on integrated communications plans across the entire Client portfolio: with particular emphasis on Wrigley around the globe.

Lead strategies and best practices in healthcare communications. Also, lead media services for Hallmark, Allstate, and LEGO in addition to serving healthcare clients: Pfizer, and Aventis.