Judy Geller Email & Phone Number

Newton, Massachusetts

As an experienced, results-driven event producer, I am fortunate to have the opportunity to apply my extensive knowledge of event strategy, marketing, content, customer service and management to METALCON, the largest international event in the metal construction industry, as well as to THRIVE! a premier conference for architects and engineers.I am highly invested in producing engaging events that deliver rewarding customer experiences and enable organizations to prosper as a result of the exposure our events provide.Alongside my amazing team, I strive to continuously raise the bar through innovative programming, meaningful content and solid relationships with associations, partners, and customers.

Portland, Maine

Responsible for all aspects of event production including strategy, marketing, sales, content, contracts, PR, and the P&L for the annual Administrative Professionals Conference, and launched a suite of interrelated, revenue-generating brands; the American Society of Administrative Professionals, the Executive Assistants’ Summit, the Professional Administrative Certification of Excellence. • Achieved record-breaking conference revenue and attendance in 2017.• Continuously attained the highest Net Promoter Score for conferences in the company.• Established attendee marketing/lead generation strategies including persona development, nurture campaigns, social media, and referral and retention programs.• Devised and launched an exclusive, premium-priced Executive Assistant’s Summit to retain attendance of C-Suites assistants, attracted 500 attendees in its first year.• Recruited, managed and developed a team of content, marketing, sales, and customer service professionals.

Co-founded the American Society of Administrative Professionals (ASAP) to generate conference leads, create year-round relationships, offer online training, and add a new revenue source. Responsible for strategic management, marketing and long-term growth. • Grew ASAP association membership to 80,000 by adding 600 per month, thus generating approx. 7,200 new leads for conference attendee sales per year. • Transformed it to a vibrant resource center and important revenue stream with addition of engaging content, live and on demand webinars, certification and ad sales.

Managed the transition of the newly acquired Administrative Professionals Conference from the American Management Association and took control all facets of event strategy and production. Developed outbound attendee sales program, hired sales team and negotiated outsourced vendors. • Overhauled the outbound attendee sales program, and hired experienced sales/customer relationship professionals. • Transformed outdated pricing strategy and developed new registration packages including the “Value Pass” registration option to boost average revenue per attendee.• Mapped out new direct marketing strategy including fresh list sources, new lead generation initiatives including the hugely successful Tell-a-Friend Rewards and ASAP member discount programs.

Needham, Ma

Advanced from Conference Manager responsible for program development, advisory boards, keynote and speaker recruitment for conferences including COMDEX, the largest technology tradeshow in the industry, to VP of Conference Development in charge of growth, strategy, audience development and marketing.• Played an instrumental role in the growth of attendance to 6,000+ paid COMDEX Conference attendees.• Produced Windows World Conference Program produced in conjunction with Microsoft Corporation.