Judy Gern Email & Phone Number

Boston, Massachusetts, Us

Established the Marketing Operations function for Berxi.com, a D2C insurtech startup within Berkshire Hathaway Specialty Insurance. Developed self-service analytics capabilities for channel leaders to enable more effective marketing performance management. Lead the creation of data management processes across product, engineering, data and marketing teams.

Marblehead, Ma, Us

Agile Chief Marketer helps modern CMOs meet the real-time needs of their customers and translate those strategies into sustainable revenue.We'd love to hear from you if you're interested in achieving the kinds of results we're delivering for our clients:• Delivered a 23% YoY increase in email marketing revenue by revamping promotional and segmentation strategies, and developing lifecycle emails to onboard new customers.• Implemented predictive data analytics and campaign strategies that generated a 24x ROI during the 6 week test period and is forecasted to contribute $1.9M in net incremental revenue in 2018.• Increased conversion of prospects to first-time buyers by 300%, while simultaneously increasing AOV by 33%.How do we do this? By implementing an insight-driven marketing framework and culture of continuous discovery and optimization. By defining the metrics that measure your marketing efforts by their contribution to your bottom line. And, by infusing creativity into everything we do.

Manchester Center, Vermont, Us

Lead the Marketing Technology and Analytics practice, working with multi-channel retail and subscription model brands to create future-proofed martech and analytics infrastructure and strategies. Specializes in the evaluation and implementation of Customer Data Platforms, optimizing martech stacks, and building analytics capabilities to enable insight-driven decision-making.

Nashua, New Hampshire, Us

Established the company's first sales and marketing operations function, responsible for- evaluating, implementing and managing the martech stack- creating the tracking/data strategy and reporting to enable data-drive decision making- forecasting funnel KPIs and budget requirements to meet quarterly/monthly goals- managing the marketing budget to meet Growth Efficiency Rate targets- website management and conversion optimization

North Hampton, Nh, Us

Revamped GTM strategies in partnership with executive leaders, sales and product team to accelerate business growth and shorten sales cycles for predictive analytics company. Developed new positioning and related messaging and implemented across marketing and sales to ensure alignment. Advised on service delivery to new and existing clients, including account management strategies. Designed and implemented analytics dashboards in Tableau that visualized the characteristics of audience segments and enabled self-service list creation.

Burlington, Massachusetts, Us

Founded and led the Strategic Services team at QuickPivot, working with leading B2B and B2C companies such as HP, Cox Communications, Allen Edmonds and Shutterfly to generate value from their investments in marketing platforms by crafting solutions that produce measurable results in weeks, not months.Managed a team of multidisciplinary marketing experts using an agile framework to analyze, diagnose, recommend and implement strategies that transformed marketing programs from good to great.

Chestnut Hill, Ma, Us

• Lead the team responsible for crafting digitally-driven customer acquisition strategies.• Manage 8 specialists and managers providing campaign implementation and management that integrate video, display, paid search, affiliate, email and mobile-first performance media tactics.• Participate in all significant new business opportunities.

Notable engagements include:DIGILANT: January – July 2013• Retained by the CEO to develop a consulting practice to mine actionable insights from massive data lakes to develop more strategic relationships with the brands and agencies using the Digilant DSP.• Analyzed programmatic campaigns and delivered audience insights for major brands, including Estee Lauder, Dannon and Kroger. Recommendations for Dannon resulted in $640K incremental in-quarter ad spend.AEREO: July 2012 – July 2013• Retained by the CEO of IAC/Barry Diller-backed startup to scale customer acquisition by developing digital marketing strategies and implementing a technology infrastructure including ad serving, tag management, and marketing automation.• Developed budgets, channel mix and CPA goals for integrated cross-platform display and PPC programs.• Established best practices for campaign workflow, reporting and performance analytics. CISION PR (formerly Vocus): January 2012 – July 2013• Retained by the CMO to optimize the customer acquisition funnel across multiple product lines.• Managed programs resulting in a 30% Increase in conversion rates.• Led enterprise-wide marketing automation evaluation including Marketo, Eloqua and Silverpop.

Waltham, Ma, Us

• Led the team responsible for driving key company metrics, including conversion-to-pay, cross-sell, ARPU growth and customer retention.• Delivered and maintained the highest trial-to-pay conversion rates in the company’s history by refining, testing and optimizing segmentation, communications and promotional strategies.• Expanded the scope of customer marketing beyond simple cross-sell campaigns to include predictive models, behavioral targeting, and loyalty programs, designed to maximize the value of more than 450,000 customers.• Implemented strategies to reduced attrition, resulting in $4.8M contribution to revenue.• Launched the company’s first loyalty program, resulting in doubled ARPU growth.

Boston, Ma, Us

Pioneering dynamic creative optimization (DCO) platform used by top-tier advertisers and their agencies, including P&G, ESPN, Verizon Wireless, Barack Obama’s 2008 Presidential Campaign, Alaska Airlines, McDonald’s, Monster.com, Dr. Pepper, Vonage, Liberty Mutual, and Callaway.In 2010, Adroit was acquired by MediaMath, the leading provider of digital media trading technology and services, and invented the demand side platform (DSP).

London, England, Gb

- Launched the Vonage brand online and developed acquisition strategies that led to explosive growth of the customer base, from 7,000 to over 400,000 customers in less than 2 years.- Managed media budgets totaling $60MM annually.- Directed teams of media, creative and search professionals supporting a roster of clients including Rational/IBM, Pfizer, and AOL.- Championed the use of cutting-edge rich media and behavioral marketing technologies to deliver campaigns that consistently exceed goals.

eMarketing strategy and services firm, acquired by Carat Fusion.- Managed team of consultants and project managers to deliver email marketing, lead generation and and search marketing campaigns to clients including Autodesk, Variety Magazine, Dun & Bradstreet, A.T. Cross and Rational Software.- Created strategy for the company’s marketing technology infrastructure. Led implementations of Marketing Automation, Business Intelligence and Web Analytics platforms to support client engagements.

Sixth employee of CRM services provider to the B2B enterprise technology market. Led the company’s expansion into Silicon Valley. Clients included SAP, Cisco, Network Associates, and PeopleSoft.