Judy Hanover

Judy Hanover Email and Phone Number

Consultant | Industry Marketing, specializing in Healthcare, Biotech, Pharma IT, Education, Home and Business Services, Transportation, Energy & Utilities @ Hanover Consulting
Judy Hanover's Location
Delray Beach, Florida, United States, United States
About Judy Hanover

My focus is on steering industry and product planning while cultivating long-term growth strategies. With over four years of consulting under my belt at Hanover Consulting, I've become adept in strategic planning, creating business plans, and generating growth blueprints, specifically within the healthcare and life sciences sectors. I specialize in helping companies incorporate generative search, AI and LLM into their marketing mix to reduce effort snd drive efficiency. My recent roles have sharpened my skills in AI, analytics, iPaaS and leveraging large language models to foster innovation.My mission revolves around transforming complex market insights into actionable strategies. The expertise I've honed in thought leadership is not just about navigating emerging markets but about leading the charge in defining them. Leverage my skills to develop and implement comprehensive go-to-market plans and content that resonate across the healthcare, biotech, and pharma landscapes.

Judy Hanover's Current Company Details
Hanover Consulting

Hanover Consulting

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Consultant | Industry Marketing, specializing in Healthcare, Biotech, Pharma IT, Education, Home and Business Services, Transportation, Energy & Utilities
Judy Hanover Work Experience Details
  • Hanover Consulting
    Healthcare, Biotech And Pharma It Consultant, Strategist And Content Creator
    Hanover Consulting Jul 2020 - Present
    Contract consultant specialized in strategic planning, authoring business plans, financial models and growth plans, case studies and other marketing collateral, business development, demand generation and social media for the healthcare, life science and cannabis industries, with additional expertise in transportation, energy and residential/consumer services.
  • Harvard University
    Volunteer Alumni Representative And Interviewer For Harvard University
    Harvard University Sep 2023 - Present
    Cambridge, Massachusetts, Us
    Volunteer working with Harvard Club of the Palm Beaches, representing Harvard University at college fairs and providing alumni interviews of prospective students.
  • Hanover Travel
    Fora Certified Travel Advisor
    Hanover Travel Sep 2024 - Present
    FORA Certified Travel Advisor. Happy to work with friends and family to get you the best deals on amazing cruises, hotels, shore excursions and all types of outings. Specializing in Caribbean, Mexico, cruises (and shore excursion bookings!) wellness travel and destination weddings. I am a relentless researcher who’s lived in 3 countries and 4 states … ask me to help you with your dream trip or getaway!
  • Sage
    Industry Marketing Director, General Business
    Sage Feb 2021 - Aug 2024
    Newcastle Upon Tyne, Gb
    People manager and individual contributor responsible for delivering Sage’s general business marketing, campaign planning and strategy as well as development of new and emerging verticals, including cannabis, transportation (aviation and trucking), home and business services, energy and utilities. Work with both US and global integrated campaigns to deliver high-quality thought leadership content and campaigns that drive results and led to increases in opportunities and bookings.
  • Model N
    Senior Director, Life Science Product Marketing
    Model N Apr 2019 - Jul 2020
    San Mateo, California, Us
    Responsible for product marketing and delivery of content and campaigns, as well as competitive analysis, product launch communications and analyst relations strategy for Model N’s life science products.
  • Pure Storage
    Product Marketing, Healthcare Solutions
    Pure Storage Jul 2016 - Apr 2019
    Santa Clara, Ca, Us
    Responsible for product marketing strategy, planning and content development to support Pure Storage's initiatives in the payer, provider and life science segments of healthcare. Key projects include:• Drive annual strategic planning and marketing plan for the healthcare business• Identify target segments and key plays• Create and maintain healthcare solutions web content and assets• Maintain @PureHealthcare social media presence• Create sales enablement materials and conduct training for dedicated healthcare sales teams as well as inside sales, enterprise and commercial teams selling into the industry, including conventional written content, multimedia and video approaches• Develop competitive intelligence materials• Support events, partner marketing programs and campaign execution
  • Idc
    Research Director, Healthcare Provider It Strategies
    Idc Jan 2010 - Jun 2016
    Needham, Massachusetts, Us
    • Responsible for provider practice building consulting and research business to over 70 clients, focused on hospitals, health systems, clinics, long term care and senior living. Practice includes consulting and publication of the Provider IT Transformation syndicated research service, expanded number of clients and annual revenue.• Subject matter expertise in clinical systems including health information systems, EHR, cloud, security, big data and analytics, imaging information systems, and data center and storage infrastructure.• Strategy and planning experience including conducting strategy sessions to help customers build and refine market entry, product and growth strategies. Activities include business plan formulation and bulletproofing, sales training, conducting and interpreting market surveys and focus groups and providing detailed strategy and competitive intelligence consulting services.• Frequently quoted in press, including Forbes, Bloomberg BusinessWeek, Wall Street Journal's CIO Journal, The Boston Globe, Reuters, Politico, Quartz, Healthcare IT News, Fierce Health IT, other industry publications.• Extensive public and multimedia speaking including in-person speaking engagements at small and large events as well as webcasts and videos.• Author and publish over 50 individual reports, articles and consulting deliverables each year, including business strategy documents, IDC MarketScapes, white papers, blogs/micro-blogs, and sales enablement tools including in-person and online training, competitive battle cards, videos, infobriefs and infographics. • Healthcare industry leader on company-wide cross-industry cloud computing and robotics research teams.
  • Idc
    Research Manager, Healthcare Industry Insights
    Idc Oct 2007 - Jan 2010
    Needham, Massachusetts, Us
    • Lead role in Provider IT Strategies practice, building clientele and supporting consulting activities• Research Quality Award – Nov 2008 and December 2009• Insights Consulting Analyst of the Year 2010
  • Oracle
    Senior Product Marketing Manager For Drug Safety, Phase Forward
    Oracle Nov 2005 - Oct 2007
    Austin, Texas, Us
    • Responsible for product marketing for drug safety systems including adverse event reporting system, clinical trial reporting and data mining product for pharmacovigilance, supporting over 100+ enterprise and government customers.• Subject matter expertise in drug safety, clinical trials, pharmacovigilance and regulatory affairs.• Strategy and planning responsibilities, including renaming and rebranding products following major product release, re-design and acquisition.• Leader in client relations and support, including developing content and programming for trainings, national and international user meetings, and supporting customer reference and case study authoring processes.
  • Idc
    Senior Research Analyst
    Idc Nov 2003 - Nov 2005
    Needham, Massachusetts, Us
    - Product line responsibility for Clinical Development Strategy and Management Continuing Intelligence Service, launched 7/2004 and expanded to 15+ clients and $300K in recurring, annual revenue. - Subject matter expertise in research areas including regulatory compliance, clinical trial IT infrastructure, drug development management, pharmacovigilance and drug safety technology. - Leader of clinical trial IT consulting operations, responsible for over business development and projects including strategic consulting services, launch and marketing planning and authoring sponsored research such as white papers. Accounted for over $200K in revenue in 2005. - Frequently quoted in press, including Boston Business Journal, Computer World, Bio-IT World, specialty publications. Periodic column authorship in Bio-IT World. - Extensive public speaking including telebriefings, webinars and paid honoraria. - Authored over 30 individual reports, articles and consulting deliverables per year, in 2004 and 2005.
  • 3M
    Consultant
    3M Jun 2003 - Nov 2003
    St Paul, Mn, Us
    Consultant working in the strategic planning area, responsible for market research surrounding the international implementation of ICD-10
  • Unitedhealth Group
    Market Research Manager, Optum
    Unitedhealth Group May 2000 - Sep 2001
    Us
    - Studied new markets and trends affecting established and new software and data products, with focus on cost/benefit, need-based and feature/function level analysis. Information was presented to management in a targeted weekly newsletter. The newsletter received positive feedback and numerous follow-up research requests from managers throughout Ingenix and UnitedHealth Group. - Responsible for market research on issues affecting the healthcare informatics product lines. Identified market needs that let to product redesign, to meet customer needs more profitably. - Managed analyst relations, actively working to position products and improve brand image, impact product awareness, generate sales opportunities and increase visibility in the press. - Conducted pricing analysis for multiple product lines and moved over 15 products to a consistent, automated, multiple-product pricing and packaging system. This enabled the field sales force to produce product quotes efficiently and facilitated up-selling of additional products to existing clients.- Created an automated sales prospecting system that assisted salespeople in tracking the top 100 prospects.
  • Unitedhealth Group
    Product Manager, Coding Data
    Unitedhealth Group Feb 1999 - May 2000
    Us
    - Managed pricing database products for healthcare services, including two mature product lines and over $20 million in annual revenue. - Wrote and implemented annual marketing plan, product positioning statements and marketing and sales collateral. Presented plans and result at management and planning meetings. - Planned and managed the successful integration of an acquired product line into the existing healthcare pricing product line, maintaining total revenue and cumulative market share for 12 months following acquisition. This included collaborating with sales, marketing, development, product documentation and fulfillment efforts for the software and database products.
  • Mckesson
    Product Management Analyst
    Mckesson May 1997 - Jan 1999
    Irving, Texas, Us
    - Assisted in development of specifications for a case and disease management system with HMO co-development partners. Facilitated communication between external development partners and internal marketing and development teams during various phases of the product life-cycle. - Provided market research and competitive analysis to product management and sales teams for three payer product lines. Research and analysis included work with surveys and focus groups. - Drafted sales materials, marketing collateral and customer testimonials. Wrote and compiled a highly-regarded “Saleskit” document that was implemented as a model sales training tool by product management.

Judy Hanover Skills

Strategy Market Research Pharmaceutical Industry Strategic Planning Competitive Intelligence Product Management Healthcare Healthcare Information Technology Lifesciences Product Marketing Medical Devices Analytics Marketing Healthcare Analytics Market Intelligence Strategic Partnerships Business Development Competitive Analysis Management Healthcare Information Technology Healthcare Information Systems Biotechnology Consulting Enterprise Software Life Sciences Healthcare Reimbursement Business Strategy Leadership Cloud Computing

Judy Hanover Education Details

  • Harvard University
    Harvard University
    Chemistry
  • Questrom School Of Business, Boston University
    Questrom School Of Business, Boston University
    Marketing
  • Questrom School Of Business, Boston University
    Questrom School Of Business, Boston University
    Information Science

Frequently Asked Questions about Judy Hanover

What company does Judy Hanover work for?

Judy Hanover works for Hanover Consulting

What is Judy Hanover's role at the current company?

Judy Hanover's current role is Consultant | Industry Marketing, specializing in Healthcare, Biotech, Pharma IT, Education, Home and Business Services, Transportation, Energy & Utilities.

What is Judy Hanover's email address?

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What is Judy Hanover's direct phone number?

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What schools did Judy Hanover attend?

Judy Hanover attended Harvard University, Questrom School Of Business, Boston University, Questrom School Of Business, Boston University.

What skills is Judy Hanover known for?

Judy Hanover has skills like Strategy, Market Research, Pharmaceutical Industry, Strategic Planning, Competitive Intelligence, Product Management, Healthcare, Healthcare Information Technology, Lifesciences, Product Marketing, Medical Devices, Analytics.

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