Judy Harris is Associate Dean and Professor of Marketing in the College of Business and Economics at Towson University. She joined Towson in 2006 and previously served as Director of Curriculum and Assessment and Chair of the Department of Marketing. She earned her doctorate in Business Administration from the University of Houston. Prior to joining Towson, Judy was on the faculty at the University of Central Florida and Florida International University, where she held the position of Burdines Professor of Retailing. She has also served as an Editorial Assistant for the Journal of Advertising. As a Senior Research Fellow for C3Research, a strategic marketing research company in Orlando, Judy consulted for a number of large companies in the financial services, health care, retailing, and software industries. Judy’s research focuses on buyer behavior from a social psychological perspective, utilizing theories of cognition and persuasion to answer theoretical and applied questions concerning how consumers respond to price and promotional variables. Her work has been published in the Journal of Consumer Affairs, Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Advertising Research, Psychology and Marketing, the Journal of Applied Social Psychology and others. Judy’s teaching interests include Marketing Strategy, Integrated Marketing Communications, Retailing Management, and Consumer Behavior. She has experience with a variety of formats and has taught honors, mass section, distance learning, seminar, and project-centered courses, and has taught at the undergraduate, MBA, and PhD levels. In 2014, Judy was awarded the University System of Maryland Board of Regents’ Faculty Award for Teaching.