Judy Hoffstein Email & Phone Number

Montclair, Nj, Us

New York, New York, Us

New York, Us

New York, Us

The Crohn's & Colitis Foundation is the leading non-profit organization focused on both research and patient support for inflammatory bowel disease (IBD). The Foundation’s mission is to cure Crohn's disease and ulcerative colitis, and to improve the quality of life for the millions of Americans living with IBD. The Foundation's work is dramatically accelerating the research process through our database and investment initiatives. The Foundation also provides extensive educational resources for patients and their families, medical professionals, and the public.As Chief Marketing & Communications Officer, I:• Conceptualized and launched the first multi-media public service announcement (PSA) Campaign at the Crohn’s & Colitis Foundation. Results: 5x growth in web traffic and 6x growth in online donations in PSA markets.• Developed patient-centric support initiatives, including a restroom finder app which drove increased earned media and sponsorship revenue.• Initiated and led a dramatic digital technology transformation at the Crohn’s & Colitis Foundation, resulting in increased personalization capabilities and greater systems effectiveness, enabling increased analytics and better customization to meet patient needs.

J2 Partners is a boutique consulting group. Specialties include strategic marketing, growth opportunities, consumer research, and executive coaching. Representative engagements:• COO/CMO/Product Lead and Advisor for mobile web/app startup, Close.By (launched by PlaceCodes, Inc.). Further details below. • Led marketing/product strategy and consumer research for The OptComm Group’s new business incubation projects.• Strategic planning, value proposition development, strategic financial reporting, and goal setting lead for a client’s complex business expansion strategy. (Well-known academic founders needed outside assistance to pivot the business.) Growth rate increased 25% the following year, after having plateaued for several years.• Business advisor to C-suite leaders at multiple startups.• Developed and led a senior marketer’s digital leadership group (as part of the Collaborative Gain Councils).• Led strategic planning, leadership coaching and team building initiatives for clients such as CSC, Digitas, AKC, Scholastic.• Program and Audience Development, May 2013 Women’s Leadership Conference for The Conference Board

Close.By was a mobile website/app, launched October 2015 by PlaceCodes, Inc., to provide local search and deals for communities - and give small local businesses affordable access to some of the powerful tools used by the largest companies (including time and location-based alerts, and more). Acted as an Advisor to PlaceCodes since 2014, and played an operating role as founding COO/CMO of Close.By from June 2015 through May 2016, and rejoined organization in August, 2017. In this role, developed business plan and managed website and app development from initial conception to launch; led initial merchant and consumer marketing as well as tech development/product management; Managed financials, ensuring appropriate prioritization of initiatives. Results demonstrated very positive feedback in initial markets, as well as strong consumer enrollments. Company was sold in 2018.

New York, New York, Us

Led global marketing initiatives for Citi’s newly launched Global Direct Banking (Web 2.0) strategy group, including branding/positioning; market research; knowledge management; product strategies and media/advertising launch plans. Led global consumer research study to assess price points and service features.

Partner in a qualitative research facility providing high quality recruiting, consulting support and on-site servicing. Clients included Grey Advertising, Saatchi & Saatchi, Draft, Unilever, LG Electronics, Club Mom, etc. Responsibilities included business development, technology, finance, vendor management, marketing, etc. Dramatically increased sales after acquiring the company through rebuilding existing and developing new client relationships.

New York, Ny, Us

Drove strategic direction and ran P&L of the American Express Charge Card business, the flagship brand, accounting for a significant percentage of corporate profits. Responsibilities included pricing, positioning, marketing strategy, product development and card acquisition/usage/retention. Led cross-functional team including advertising, risk, finance, technologies and operations. Launched 8 new Charge Card products with extensive direct mail and media support, along with the successful introduction of higher fees, all during first 12 months in GM role. Results propelled the Charge Card group into years of renewed growth and increased profitability.

New York, Ny, Us

Held positions of progressively increasing responsibility in various divisions: Consumer Marketing, Establishment Services, Human Resources and Reengineering/Technology

Mba, Marketing

Ab, Psychology

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