VISIONARY CHANGE AGENT: Strategic and global C-level executive, conceptualized and led significant change efforts across an array of functions, resulting in significant growth. Apply broad strategic principles to new situations with strong focus on metrics, customer insights and results. Advise organizations on strategic alignment, change management, and engaging leadership and employees. Roles have spanned GM, CMO, COO and HR.DIGITAL/TECHNOLOGY & ORGANIZATIONAL TRANSFORMATION: Digital disruptor: drove the Crohn’s & Colitis Foundation’s conversion to a modern digital marketing technology stack, and created a successful new patient-facing mobile app. Result: increased personalization and operational effectiveness, plus dramatic growth in web traffic and email open rates.Developed first-ever strategic plan for the technology infrastructure of the American Express U.S. Card businesses. Plan was followed successfully and resulted in conversion from legacy to a modern accounts receivable platform.Led transformational change for the Establishment Services unit at Amex by developing a more automated approach for signing and servicing small businesses for card acceptance. Results: exponential reduction in cost and time to sign/retain and set-up.BRANDING/INNOVATION: Transformed the Crohn’s & Colitis Foundation’s marketing strategy to incorporate strategic brand building and awareness. Conceptualized and launched first public service announcement (PSA) campaign at the Foundation. (5x growth in web traffic and 6x growth in online donations in PSA markets.) Leveraged consumer insights and pricing to revitalize the American Express Charge Card business, reversing years of declining revenue and profitability. (Year 1 impact: $60+ million.) Developed the American Express Centurion (Black) Card to provide a unique product for affluent customers.Created first formal product development function in the Amex U.S. Card business. Reduced cycle time by over 50% and launched 21 new products in first year (more than the entire previous U.S. Card history). KEY SKILLS AND SPECIALTIES: Board advisory, general management, marketing strategy, digital technology, relationship management, public relations, product development, product management, product marketing, direct response marketing, branding, positioning, consumer insights, market research, customer acquisition, usage, retention, consulting, systems thinking, organizational effectiveness, executive coaching, leadership development, small businesses, start ups, nonprofit management, nonprofit marketing