Judy Ilcio Email and Phone Number
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A senior leader focussed on developing marketing strategies that drive profitable growth, build brand awareness. and improve customer experience.Proven consistent record in developing engaged, results-oriented teams to maximize marketing efforts. Extensive experience leading marketing communications and digital strategy, advertising planning, creative development, and media management based on consumer insights and research.AREAS OF EXPERTISE Integrated multi-channel marketingLead Generation Programs (Integrated)Web Channel DevelopmentE-CommerceDigital StrategyMedia BuyingOffline Advertising (TV, radio, outdoor, experiential)Online Advertising (SEO, SEM, display)Relationship ManagementPeople ManagementChange ManagementProject ManagementMarketing strategy (B2C and B2B)Brand development
Pace Independent Living
View- Website:
- pace-il.ca
- Employees:
- 36
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Director, Communications And TransformationPace Independent Living Sep 2019 - PresentToronto, Canada Area
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Director, Marketing And CommunicationsPace Independent Living Sep 2015 - Sep 2019Toronto
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Marketing And Business Development ConsultantSlap Shot Solutions Group Inc. Jul 2013 - PresentProvide strategic marketing, advisory and interim services to organizations
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Director, Digital BankingMeridian Credit Union May 2012 - Jun 2013Toronto, Canada AreaFirst person to hold this newly-created position, charged with establishing the function. Leading the development of digital channel strategies for all new online banking platforms (Retail, Business, Mobile Web and Apps) in order to deliver against key growth and Member experience objectives. • 2012 Led the successful creation and launch of new Meridian mobile apps• 2012 Led the successful creation and launch of the new online banking platforms – Retail, Business, mobile web.… Show more First person to hold this newly-created position, charged with establishing the function. Leading the development of digital channel strategies for all new online banking platforms (Retail, Business, Mobile Web and Apps) in order to deliver against key growth and Member experience objectives. • 2012 Led the successful creation and launch of new Meridian mobile apps• 2012 Led the successful creation and launch of the new online banking platforms – Retail, Business, mobile web. Successful migration of 85,000 Meridian Retail Members to new platform. Show less -
Director, Brand CommunicationsMeridian Credit Union Apr 2008 - May 2012Led the development and execution of the annual marketing plans for key business focuses (Retail, Business and Wealth) to achieve annual growth targets through all channels and maximize building brand awareness.
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Director, MarketingMoneris Solutions 2006 - 2008Led a team focused on driving performance through lead generation programs for all sales channels nationally. Developed and managed marketing plans for all bank and affiliate partners to drive referral activity. Created/evolved new digital channel to deliver customer acquisition results.Developed and managed customer communications strategy to maximize levels of brand awareness through – events, public relations, advertising (traditional and digital), and direct marketing. -
Consultant (Contract), Corporate MarketingBmo Jan 2006 - Apr 2006Worked with agency partners, to develop and implement innovative, national, integrated mass-market campaigns to deliver against business objectives for RSP and Mortgage. -
Director, Ebusiness/CommunicationsPitney Bowes Canada 2004 - 2005Led a team focused on delivering integrated marketing efforts – digital – (internet, extranet and intranet), corporate communications, event marketing, public relations, advertising, sales collateral and direct marketing. Developed and managed integrated, bilingual customer and internal communications strategies to maximize the levels of brand awareness and customer satisfaction across multiple lines of business.
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Director, E-BusinessPitney Bowes Canada 2003 - 2004Developed and led the creation and implementation of Pitney Bowes Canada’s e-Business strategy – internet and extranet.• Developed and managed first digital catalogue outside of U.S.• Developed and managed e-Business activities for eight lines of business.
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Director, Marketing CommunicationsPitney Bowes Canada 2000 - 2003
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Director, Customer CommunicationsToronto Hydro 1999 - 2000Developed and managed the customer communications strategy to maximize the levels of brand recognition, customer satisfaction and awareness, and advertising recall. Worked closely with the Call Centre and Sales team to ensure customer experience was aligned with the brand across all touch points. Led a team and managed multiple agency relationships and a $12M annual budget that:• Developed and executed the new Toronto Hydro brand externally and internally• Created and evolved a… Show more Developed and managed the customer communications strategy to maximize the levels of brand recognition, customer satisfaction and awareness, and advertising recall. Worked closely with the Call Centre and Sales team to ensure customer experience was aligned with the brand across all touch points. Led a team and managed multiple agency relationships and a $12M annual budget that:• Developed and executed the new Toronto Hydro brand externally and internally• Created and evolved a dynamic web site and corresponding online strategy• Created and executed sponsorship and event marketing opportunities Show less
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Director Of MarketingOptel (Axxent) Communications 1997 - 1999
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Manager, Marketing CommunicationsRogers Cantel 1995 - 1997
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Marketing ManagerOntario Hydro 1987 - 1993
Judy Ilcio Skills
Judy Ilcio Education Details
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Strategic Planning Implementation Using The Balanced Scorecard -
Prosci Change Management Certification -
Business -
Canadian Marketing AssociationDigital Marketing Ii Course
Frequently Asked Questions about Judy Ilcio
What company does Judy Ilcio work for?
Judy Ilcio works for Pace Independent Living
What is Judy Ilcio's role at the current company?
Judy Ilcio's current role is Director, Communications and Transformation at PACE Independent Living.
What is Judy Ilcio's email address?
Judy Ilcio's email address is ju****@****ancu.ca
What is Judy Ilcio's direct phone number?
Judy Ilcio's direct phone number is +141678*****
What schools did Judy Ilcio attend?
Judy Ilcio attended York University - Schulich School Of Business, Prosci Change Management Certification, Ryerson University, Canadian Marketing Association.
What are some of Judy Ilcio's interests?
Judy Ilcio has interest in Cooking, Play Guitar, Civil Rights And Social Action, Reading, Running, Tennis, Human Rights, Golf, Ball And Ice Hockey, Health.
What skills is Judy Ilcio known for?
Judy Ilcio has skills like Direct Marketing, Marketing Strategy, Integrated Marketing, Marketing Communications, Strategy, Digital Marketing, Leadership, Strategic Planning, Digital Strategy, E Commerce, Management, Marketing.
Who are Judy Ilcio's colleagues?
Judy Ilcio's colleagues are Christina Garcia, Sarah Kennedy, Merouane Zemouli, Keith C., Safo Kessie, Paresh Limbachia, Chrp,chrl, Ishola Aderomu.
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