Judy King Email and Phone Number

-Developed successful solutions to diverse marketing, sales, communication and management challenges for mid range businesses and retail franchisees.-Generated a 300% increase in revenue and profitability over 12 years for family owned commercial real estate by employing improved business and property management, options, technical analysis, strategic partnerships and optimized pricing strategies. -Instituted resourceful business building, cost cutting, integrated marketing… Show more -Developed successful solutions to diverse marketing, sales, communication and management challenges for mid range businesses and retail franchisees.-Generated a 300% increase in revenue and profitability over 12 years for family owned commercial real estate by employing improved business and property management, options, technical analysis, strategic partnerships and optimized pricing strategies. -Instituted resourceful business building, cost cutting, integrated marketing communications, sales, merchandising and sale of business strategies that returned a $400,000 downtrending specialty retail franchise to profitability and saleability. -Increased customer acquisition, retention and sales by over 20% for Seattle Sutton's Healthy Eating freshly prepared food distributor.-Created Ford F150 email campaigns that surpassed average open rate by 27% and enrollment by 49%. Show less

-Formulated and directed overall vision, marketing plans, strategies, KPI's, P&L, $16 million A&P, research, agencies, CRM, sponsorships and strategic partnerships for largest, most profitable category of $25 billion top 25 U.S. retailer, leading $3.8 billion wholesale cooperative and 12th largest paint manufacturer.-Increased retail sales by over 10% for vertically integrated $148 million paint division and $600 million paint and sundries category among 3,700 independent Ace… Show more -Formulated and directed overall vision, marketing plans, strategies, KPI's, P&L, $16 million A&P, research, agencies, CRM, sponsorships and strategic partnerships for largest, most profitable category of $25 billion top 25 U.S. retailer, leading $3.8 billion wholesale cooperative and 12th largest paint manufacturer.-Increased retail sales by over 10% for vertically integrated $148 million paint division and $600 million paint and sundries category among 3,700 independent Ace retailers.-Launched Ace Sensations with limited funding utilizing an extensive public relations campaign, creating over 50 million impressions, Good Housekeeping’s Good Buy Award and initial sales of over $5 million.-Restructured and relaunched Ace Paints’ cooperative advertising program saving $2.2 million annually. -Envisioned and orchestrated Ace Paints’ retail repositioning, merchandising, pricing, promotions, product improvements and B2B/B2C communications, resulting in increased Ace Paint wholesale sales of 11%, from $133 to $148 million. Show less

-Executor of personal family estate, residential and commercial property management for maximum return on investment.

-Directed Purina's $329 million influential strategic business unit, KPI's, $20 million A&P, P&L, staff, sponsored influentials, agencies, suppliers, strategic partnerships, syndicated and custom research, loyalty CRM program, 2,700 events, sponsorships, corporate, brand, segment and category integrated marketing and sales plans.-Designed and executed strategies that reversed a decade decline, increasing Purina's influential business 29%, from $255-$329 million and mission critical… Show more -Directed Purina's $329 million influential strategic business unit, KPI's, $20 million A&P, P&L, staff, sponsored influentials, agencies, suppliers, strategic partnerships, syndicated and custom research, loyalty CRM program, 2,700 events, sponsorships, corporate, brand, segment and category integrated marketing and sales plans.-Designed and executed strategies that reversed a decade decline, increasing Purina's influential business 29%, from $255-$329 million and mission critical influential recommendations by 35%.-Deployed targeted sales conversion tactics that increased Purina usage 700% among top tier influentials.-Consolidated Purina corporate data entry and fulfillment netting $3 million in annual savings. Show less

-Maximized corporate and individual brand value, sales and profitability for Purina's portfolio of dog and cat food brands among high volume breeders, influentials and hunters representing 18% of Purina's dry U.S. sales.-Developed corporate, brand, category and segment specific marketing and sales strategies that increased share from 37-42% and mission critical recommendations by 35%.-Formulated category initiative that increased Purina, Pro Plan and ONE puppy food purchases by 12%.

-Created an industry leading influential loyalty CRM program with 6 years of record acquisition, retention and revenue. -Initiated PR strategies that reversed a negative press trend and created over 10 million positive impressions.-Launched and optimized communication value of largest circulation influential targeted publication.-Developed the highly acclaimed "Purina. Chosen by Champions advertising campaign and leveraged its success via extensive integrated marketing… Show more -Created an industry leading influential loyalty CRM program with 6 years of record acquisition, retention and revenue. -Initiated PR strategies that reversed a negative press trend and created over 10 million positive impressions.-Launched and optimized communication value of largest circulation influential targeted publication.-Developed the highly acclaimed "Purina. Chosen by Champions advertising campaign and leveraged its success via extensive integrated marketing communications. Show less

-Created and implemented consumer, trade and sales promotion plans in excess of $30 million that captivated consumers and delivered business results for Ralston's licensed kid cereals, Pets for People corporate program, Purina's dog and cat food brands and Continental Baking's store door delivered Wonder, Home Pride and Bread Du Jour brands.-Designed promotions that drove the most successful licensed kid's cereals in history, Batman and Ghostbusters.-Introduced Bread du Jour with an… Show more -Created and implemented consumer, trade and sales promotion plans in excess of $30 million that captivated consumers and delivered business results for Ralston's licensed kid cereals, Pets for People corporate program, Purina's dog and cat food brands and Continental Baking's store door delivered Wonder, Home Pride and Bread Du Jour brands.-Designed promotions that drove the most successful licensed kid's cereals in history, Batman and Ghostbusters.-Introduced Bread du Jour with an innovative sampling strategy that resulted in record new product trial and sustained product viability.-Masterminded a targeted high-performance market trial and continuity plan that increased both penetration and buying rate by 4% and share from 37-40% for category leader Tender Vittles. Show less

-Key account management and project leadership of over $60 million in annual advertising, promotions, packaging, direct marketing, research, competitive analysis, media planning and placement, strategy, branding and business building recommendations for the agency's largest client, Ralston Purina.-Spearheaded a direct to consumer loyalty building Puppy Care Club that improved Purina continuity by 25%.-Propelled volume, sales and share to a five year record high for #1 Puppy Chow via… Show more -Key account management and project leadership of over $60 million in annual advertising, promotions, packaging, direct marketing, research, competitive analysis, media planning and placement, strategy, branding and business building recommendations for the agency's largest client, Ralston Purina.-Spearheaded a direct to consumer loyalty building Puppy Care Club that improved Purina continuity by 25%.-Propelled volume, sales and share to a five year record high for #1 Puppy Chow via cutting edge "Baby" advertising campaign.-Lead multi-functional team to launch Puppy Chow Chewy Morsels from concept development to shelf in record time, successfully thwarting competitors launch and generating $20 million in year one sales. Show less