Judy Aronson Email & Phone Number

North Chicago, Illinois, Us

Managed full cross-functional workstream for US and global congresses.• Directed collaboration with alliance (company collaboration) partners and association relationships.• Spearheaded "one oncology" approach to bring disparate brand booths together under one streamlined corporate congress presence.• Oversaw congress budget for oncology brands.

Dublin, Ireland, Ie

Established marketing training program for commercial marketing organization. Developed and managed the annual marketing and strategic planning infrastructure and process. Delivered marketing and strategic planning shared learnings and best practices across the commercial organization. • Developed and launched marketing training curriculum to upskill marketers of all levels.• Orchestrated and managed annual brand planning process including both strategic and tactical planning for all brands. • Designed, produced, and spearheaded inaugural Annual Marketing Summits: one virtual, one in person – and follow-on annual events; received total ratings of over 90% extreme satisfaction.• Led the development (content and creative) for the Horizon Marketing Playbook — eight modules to train on Horizon marketing strategies, as well as a plan for virtual and in-person deployment.• Drove corporate agency Request for Proposal (RFP) process to establish a network of preferred agencies.• Identified key topics and procured speakers to maximize team marketing learnings and capabilities.• Planned and launched monthly “lunch and learns” for the marketing organization (i.e., marketing innovation, multi-channel marketing, consumer media, HCP media, non-personal promotion, content management, digital, trade, access, etc.). • Delivered marketing best practices communications in a highly innovative and engaging manner throughout the year. • Provided customized training programs for specific departments as requested.• Routinely interfaced with CEO and executive leadership for key strategic corporate events.• Supported ongoing integrated and consumer marketing key projects as needed.

North Chicago, Illinois, Us

Manage accounts for company’s internal agency. Liaise between internal clients, agency contacts and vendors. Provide strategic oversight for over 125 active projects. Direct internal initiatives for global senior leadership, global public affairs, long range planning. Serve as agency lead for Synthroid HCP and consumer brand strategy and collateral. Previous account experience includes oncology pipeline products, Lupron and HUMIRA. Responsible for interface between client and agency team, budgeting, timelines, regulatory submissions and overall quality.• Led business critical projects that received President’s Awards (global excellence recognition) for five consecutive years.• Provided strategic oversight for over 125 active projects.• Spearheaded communications for FutureFit, an AbbVie-wide initiative to continuously evolve the healthcare business model to meet the changing environment.• Implemented and managed the FutureFit Experience, an interactive, immersive theatrical experience, which garnered a Best in Class award, marking an exceptional achievement in changing the world for AbbVie’s patients through innovative strategy, passion, commitment, and world-class execution.• Produced annual patient videos for General Managers’ meeting, including conducting the onsite patient interviews.

Abbott Park, Illinois, Us

Directed development and deployment of identity standards, content and format for 20 lines of business and over 72,000 employees worldwide. Operated as creative consultant on applications and extensions of the brand to drive consistency throughout the company. Provided consultation to affiliates and product teams on integrating corporate brand with product brand. Served as main liaison with branding agency (Landor Associates). Managed Artesia-based Digital Asset Library, Assigned metadata to photos and tracked usage. Secured unlimited worldwide rights usage, photographer and model releases on all photos.• Inaugural team member of first-ever company-wide branding initiative that drove common vision • Designed and facilitated first-ever global brand training for over 15,000 Abbott employees• Drove rapid assimilation through worldwide visual identity training at over 100 locations• Initiated and designed “Visual Identity Quick Reference Guide,” an at-a-glance PDF of visual brand standards for employees and vendors• Raised Abbott’s visibility by managing design and placement of corporate philanthropic advertisements• Strengthened company messaging by serving as a consultant with marketing events operations teams and audited trade shows and congresses worldwide• Launched Visual Identity Dashboard web site to measure global brand compliance• Devised and marketed Digital Asset Library “road show,” promoting online image repository, which drove usage up by more than 200%• Directed international photo shoots on location (including Mexico, France, Singapore) to represent international culture and bring the Abbott brand to life for global users• Facilitated photo shoots of new Abbott packaging to add to Digital Asset Library

Evanston, Il, Us

• Desktop Publishing instructor• Freelance designer for University Relations Department

B.S., Art/Graphic Design

Altmba45 Coda Cohort